Ground X announced that Amorepacific Group, the Korean beauty and cosmetics firm, has joined the Klaytn Governance Council to partake in platform operation.

Developed by Kakao’s blockchain unit, Ground X, Klaytn is a public blockchain platform whose mainnet launched in June last year. Klaytn combines the best features of both public blockchains (decentralized data and control) and private blockchains (low latency and high scalability) via an efficient hybrid design. It also partners with major firms and businesses as part of its Governance Council program to together run its distributed network under a shared governance. The Council members function as key decision makers for Klaytn’s business and technical agenda, including the consensus node network operation.

Established in 1945, Amorepacific is the leading Korea-based beauty company with a portfolio of over 20 cosmetics, personal care, and healthcare brands. The company’s research hubs located around the world are dedicated to developing sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology.

“We work with global companies that have successfully developed products and services for millions of users across the globe, and we are excited to welcome the leading beauty company Amorepacific to participate in the Governance Council,” said Sangmin Seo, the Head of Platform Group at Ground X.

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“Together with other Council members, Amorepacific will work towards further strengthening the Klaytn platform as well as creating innovative blockchain use cases to trigger the growth of the blockchain ecosystem,” said Pilbong Jang, the Technical Planning Team Leader at Amorepacific.