Latest News
The BrandLaureate SMEs BestBrands Award 2018-2019 Winners Announced


The winners of The BrandLaureate SMEs BestBrands Award 2018-2019 were announced by the Asia Pacific Brands Foundation (APBF) at its gala dinner on 27th March 2019, held at The Majestic Hotel, Kuala Lumpur. The prestigious Awards night was attended by over 800 guests comprising corporate leaders, brand owners and leading personalities. TO BE SEEN was the chosen theme of this year’s Awards. Brands that have high awareness and visibility are more often than not market leaders and award winning brands. Reason being, with its high visibility, these brands command the purchasing preference of consumers and with that they have little or no choice but to make brand excellence as its trademark.
Each winner received a 24k gold plated trophy and a glass-framed certificate. An exquisite and elegant work of art that grabs the attention of everyone, the trophy is specially crafted in 24K gold plating and rhodium (white gold). The crystal quartz at the top of the trophy reflects the brand journey to reach the pinnacle of success. Glowing bright, the brand stands out with its strong presence and is highly visible from afar, outshining the rest of the competition and affirming its positioning as the market leader.
In his welcome speech, Dr KKJohan, President of The BrandLaureate congratulated the champions of SMEs Brands for their win and spoke on the Award’s chosen theme, “A champion needs TO BE SEEN and needs to have his brand presence known. That is why we chose this theme for this year’s award. What an appropriate theme as we are living in a congested world where there is so much noise and chatter, that, if as brands, we are not SEEN, not HEARD and our PRESENCE not make known, then we would have failed tremendously in our branding.”
During the night, over 70 companies and individuals received The BrandLaureate Awards which were divided into 5 Award categories:
- The BrandLaureate SMEs Brand Champion Awards
- The BrandLaureate SMEs Strategic Business Partner Award
- The BrandLaureate SMEs Most Established Brand Awards
- The BrandLaureate SMEs Signature Awards
- The BrandLaureate SMEs BestBrands Award
Among the award recipients that night included Credit Guarantee Corporation Malaysia (CGC), Celcom, Chemical Company of Malaysia (CCM), FAMA, Public Bank, SIRIM and TV Alhijrah for Strategic Business Partner Award category. The event also saw Duck Cosmetics, Brickfields Asia College, Lexis Hotel, Big Pharmacy, Q-Dees, amongst others receiving the prestigious award.
Highlight of the night was the presentation of The BrandLaureate Book of World Record to Datuk Nicol Ann David as the world’s greatest female squash player of all time; The BrandLaureate Legendary Award to Mr D Michael Harris, a renowned documentary film producer and explorer and The BrandLaureate International Brand Personality Award to Mr Clifton Ko Chi-Sum, Chief Executive Officer & Producer of Spring-Time Stage Productions. The prestigious event also saw the launch of Dr KKJohan’s 4th quote book on brands and branding entitled, Brand Success The Ultimate Dream of Your Brand.
Latest News
Betbazar Explores Cricket in iGaming: What Operators Need to Know

Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round
With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?
We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.
Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.
Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.
Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?
Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.
To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.
This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.
What cricket-related products are currently making the biggest impact in the iGaming market?
Three products are really making waves right now.
First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.
Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.
Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.
These innovations are driving serious volume — and, more importantly, keeping players coming back.
Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?
AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.
What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.
On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.
So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.
Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?
Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.
But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.
From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.
In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.
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