Latest News
Safe-T Protects Industrial IOT Networks With Zero Trust Solution


Safe-T® (Nasdaq: SFET) (TASE: SFET), a provider of Software-defined Access (SDA) solutions for the hybrid cloud, today announced the launch of a new version of its Software Defined Perimeter (SDP) solution, designed for Industrial Internet Of Things (or IIOT) organizations. The new version extends the Zero Trust network and SDP solution to the world of IOT.
In recent years, IOT devices have become an important element across a wide range of industries. For instance, devices such as remote meters and connected lighting are now commonplace in any organization. With the increase of IOT devices, there has been a rise in the emergence of IOT security vendors. Until now, these vendors have focused on protecting the device itself from hackers, while leaving the organization to defend their data with legacy solutions that fail to address the unique requirements of IOT.
Safe-T, having the know-how and expertise in Zero Trust network design and SDP, has recognized this need and developed the first-ever SDP solution, protecting not only the IOT devices but also the IIOT organizations’ data center from remote IOT devices.
Safe-T’s Zero Trust solution is built on the company’s patented reverse-access technology platform, which reduces the attack surface of the IIOT network by controlling which IOT device can access the backend systems (meter data management systems, IOT platforms, etc.), enabling “qualified” IOT devices to participate in a Zero Trust strategy.
Safe-T’s new solution achieves this by forcing the IOT device to authenticate first before being granted access. Authentication can be done by sending a predefined token or credentials from the IOT devices to Safe-T’s SDP solution. Only after Safe-T’s secure access solution has authenticated the IOT device, it is granted on-demand access to the specific backend system.
This process of authentication first, access later, ensures that breached/hacked IOT devices or IOT devices which do not have the Safe-T API (Application Programing Interface) will never be granted access to the IIOT network.
“Today, Zero Trust vendors mainly target humans, but they are exceeded by the number of applications and IOT devices trying to access backend systems and we haven’t seen Zero Trust vendors trying to tackle this issue,” said Eitan Bremler, VP Technology at Safe-T. “Recognizing this potential problem, we adapted our Software Defined Perimeter solution to support application-to-application use cases, as well as IOT-to-application use cases.”
In addition to supporting IOT devices, Safe-T’s secure access solution also supports IOT bridges to which IOT devices connect. This reduces the changes required on the IOT device, and instead has the IOT bridge perform the authentication on behalf of the device.
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Latest News
Betbazar Explores Cricket in iGaming: What Operators Need to Know

Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round
With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?
We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.
Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.
Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.
Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?
Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.
To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.
This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.
What cricket-related products are currently making the biggest impact in the iGaming market?
Three products are really making waves right now.
First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.
Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.
Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.
These innovations are driving serious volume — and, more importantly, keeping players coming back.
Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?
AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.
What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.
On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.
So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.
Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?
Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.
But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.
From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.
In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.
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