JD Worldwide, JD.com’s cross-border e-commerce platform, announced today at the China International Import Expo the rollout of enhanced authentication processes, named “JD Smart Check,” for imported goods.

The “JD Smart Check” initiative focuses on three key areas: expediting quality inspections for cosmetics, incorporating blockchain technology for comprehensive anti-counterfeiting solutions, and providing on-demand authenticity inspections for products shipped via direct mail. These improvements reinforce JD Worldwide’s commitment to product integrity and customer trust and strengthen its position as the trusted gateway for global brands entering the Chinese market.

JD Worldwide has implemented cutting-edge X-ray fluorescence analysis, developed in partnership with the Cosmetics Technology Center of China Inspection and Quarantine Science Institute, for rapid on-site assessment of cosmetics and personal care products at JD’s logistic centers. This patented technology empowers JD’s team to conduct swift and efficient verifications within the company’s extensive warehouse network, generating authenticity verification reports in a matter of minutes.

Further bolstering its anti-counterfeit measures, JD Worldwide utilizes serialized tracking codes, supply chain monitoring, and product inspection videos for each item. This combination of detailed identification data and blockchain-powered traceability provides consumers with unparalleled transparency.

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To cater to the needs of direct mail shoppers, JD Worldwide now extends its product inspection services to include reports from authoritative centers, underscoring JD.com’s robust capabilities in vetting product authenticity across all import business models.

With major procurement centers in Japan, South Korea, and Europe, a growing global network of buyers, and an operation that spans over 1,600 warehouses, including nearly 90 bonded, direct mail, and overseas warehouses, JD.com is unwavering in its mission to bolster sales efficiency for brand partners. Reflecting this commitment, JD Worldwide witnessed a dramatic increase in activity during the initial phase of JD’s 2023 Singles’ Day Grand Promotion, with transaction volumes for over 700 brands surging by over 100%, and a tenfold increase in product offerings from global buyers’ stores.