Blockchain
Hong Kong fintech startup Mojodomo launches new brand “On-us” to build a seamless, customized and scalable incentives ecosystem
Mojodomo Holdings Limited (“Mojodomo” or the “Company”), Asia’s first performance-based voucher solution provider, today announced the launch of “On-us”, a new brand aiming to provide customers with a trusted, seamless, personal and social brand experience through incentives solutions that integrate financial, payment and marketing technologies.
Since its inception in 2018, Mojodomo has captured significant market share in the incentives industry and established business partnerships with around 50 major enterprises. On top of that, the Company has collaborated with organizations such as Hong Kong Cyberport and the Hong Kong Institute of Human Resource Management, supporting various exhibitions and conferences as their digital voucher solution partner to deliver value for participants and drive deeper engagement. Leveraging the launch of On-us, Mojodomo plans to extend its solution beyond banks and insurers to small and medium sized enterprises (SMEs), providing them with a robust voucher solution via its SAAS (Software As A Service) platform.
Through its own zero-waste incentives ecosystem, the Company has also integrated ESG (Environmental, Social and Governance) values into its business and marketing solutions. As Mojodomo continues to deepen its implementation of ESG principles, it will further embed these elements into its development strategy to push forward the sustainable development of its business and the industry. To this end, the Company has established partnerships with ESG merchants such as Green Common, Eco-Grey, Redress and the HKFYG Organic Farm, and will introduce more ESG-focused local and overseas merchants in the future.
The new brand “On-us” is derived from the English idiom “it’s on us”, indicating when someone else will pay on an individual’s behalf, reinforcing that this brand experience is intended to make consumers feel rewarded with a special treat. It highlights Mojodomo’s aspiration to help companies improve marketing efficiency and more effectively use valuable marketing spend while offering their clients the rewards they truly need and appreciate, thereby creating meaningful social value. This vision reflects Mojodomo’s overarching commitment to becoming a consumer-minded B2B brand.
As a fintech startup, Mojodomo enables virtual card payments for instant voucher redemption and settlement between businesses and merchants through its omni-tech platform, which can also monitor the redemption of vouchers and collect consumer behavior data in real time. This performance-based and pay-as-you-go voucher solution not only reduces the administrative costs and resource waste of traditional incentive reward programs, but also boosts return on investment (ROI). Additionally, it enables marketers and merchants to better understand customer habits and enhance brand experiences and interactions. Going forward, Mojodomo will operate this platform under the name “On-us”, supporting its own brand at the group level and using it as a base on which to build a trusted, seamless, personal and social incentives ecosystem that creates lifetime value for partner brands, merchants and consumers.
Dennis Shi, Co-Founder and CEO of Mojodomo Holdings Limited said, “The new ‘On-us’ brand will help showcase Mojodomo’s core values and enrich our corporate identity. In line with our mission to create greater value for brands, merchants, and consumers, On-us and the company as a whole share a vision of generating and delivering impact while driving industry innovation through cross-disciplinary marketing solutions.”
To date, the Hong Kong-based company has opened offices in Taiwan and Singapore, where Keith Lim was appointed as its SEA General Manager in June 2022. Lim is responsible for building and leading Mojodomo’s Singapore team to accelerate the expansion of its local business. As a seasoned and successful startup entrepreneur with deep expertise in the fintech industry, Lim has previously created mobile payment, artificial intelligence and blockchain platforms for major insurers and banks. To build up its business in the region, especially in the SEA market, Mojodomo is also targeting to raise another round of funding next year. This follows the completion of its Series A funding in 2021, with the proceeds used to support product development.
Blockchain
Blocks & Headlines: Today in Blockchain – April 25, 2025 | BitNile, Dutch Blockchain Week, Citigroup, Philippine Blockchain Week, D.O.G.E Foundation
Blockchain’s metamorphosis from niche ledger technology to the backbone of Web3 has never been more evident. Today, we cover five stories that illustrate the evolving ecosystem: a gaming platform issuing its own token on Solana; Europe’s marquee Web3 summit; a major bank forecasting a “ChatGPT moment” for blockchain; a Southeast Asian conference aimed at busting crypto myths; and a foundation rebuilding blockchain from the ground up to solve scalability. Each development—whether product launch, industry gathering, macro forecast, educational initiative, or infrastructure innovation—offers a window into the trends shaping decentralized finance, NFTs, DeFi, and beyond.
1. BitNile.com to Launch Nile Coin on Solana
News Summary
Hyperscale Data’s subsidiary BitNile.com will introduce the Nile Coin on Solana starting May 1, 2025. The U.S.–based social gaming site chose Solana for its high throughput and low fees, aiming to enhance in-game economies, reward engagement, and deliver seamless micro-transactions. Details on tokenomics and governance are forthcoming, but management touts Nile Coin as a cornerstone of future gaming experiences.
Source: CoinTrus
Analysis & Commentary
Launching a proprietary token underscores two converging trends: the gamification of finance and finance-ification of gaming. By minting Nile Coin, BitNile.com taps into DeFi mechanics—staking, liquidity pools, NFT rewards—while leveraging Solana’s scalability. Strategically, BitNile.com positions itself for partnerships with NFT marketplaces and DeFi protocols, potentially opening secondary markets for in-game assets and generating new revenue streams beyond ad sales or subscription fees.
2. Dutch Blockchain Week 2025 Gears Up in Amsterdam
News Summary
From May 19–25, Amsterdam will host the sixth annual Dutch Blockchain Week, culminating in the two-day summit (May 21–22) at De Meervaart. Tier 1 exchanges (Bitvavo, Kraken, Coinbase), Web3 pioneers (WOW.ai, Blockrise), regulators (European Commission, De Nederlandsche Bank), and industry partners (Mastercard, Deloitte) will convene. Side events range from AI-powered hackathons tackling compliance to padel networking meetups—underscoring the event’s blend of technology, policy, and community.
Source: Dutch Blockchain Week
Analysis & Commentary
Dutch Blockchain Week typifies the maturation of blockchain conferences into multidisciplinary forums. Beyond token talk and yield farming, panels on regulation, institutional adoption, and security reflect Web3’s integration into mainstream finance. Anticipate announcements on CBDC pilots, DeFi compliance frameworks, and cross-chain interoperability projects that may emerge from the Block & Order Hackathon.
3. Citigroup Predicts Blockchain’s “ChatGPT Moment”
News Summary
In an April 23 report, Citigroup analysts argue that 2025 could be blockchain’s “ChatGPT moment,” driven by regulatory clarity around stablecoins and integration with traditional financial systems. They forecast stablecoin market capitalization ballooning to $1.6 trillion (base case) or as much as $3.7 trillion (bull case) by 2030—anchored by dollar-denominated issuers and collateralized with U.S. Treasuries. Regulatory frameworks like the GENIUS Act could catalyze adoption among banks and fintechs.
Source: Cointelegraph
Analysis & Commentary
Drawing parallels to generative AI’s explosive growth, Citigroup envisions a tipping point where blockchain moves from experimental to essential infrastructure. Successful integration will hinge on robust compliance tools, auditability, and clear governance models. Enterprise blockchain vendors should prepare for surging demand in tokenized payments, on-chain settlements, and embedded DeFi rails within legacy systems.
4. Philippine Blockchain Week 2025 Debunks Crypto Myths
News Summary
Scheduled for June 10–11 at SMX Convention Center Manila, Philippine Blockchain Week (PBW) 2025 will tackle misinformation and spotlight real-world use cases. Highlights include “Crypto, Unpacked” sessions demystifying the technology; “Smart Regulation” panels uniting policymakers and innovators; and “Blockchain for Impact” showcases on remittances, disaster relief, and digital identity. Founding President Donald Lim emphasizes government support and public–private collaboration to spur inclusive growth.
Source: UseTheBitcoin
Analysis & Commentary
PBW exemplifies how emerging markets leverage education to accelerate Web3 adoption responsibly. By engaging regulators early, PBW can shape balanced frameworks that encourage innovation while protecting consumers—an instructive model for markets wrestling with both hype and skepticism.
5. D.O.G.E Foundation Launches New Blockchain, Opens Seed Round
News Summary
The D.O.G.E Foundation announced a ground-up blockchain rebuild designed to solve the scalability and reliability challenges plaguing existing networks. This modular architecture separates validation from execution to enable parallel transaction processing—targeting real-time gaming, DeFi under high load, and AI-driven applications. A seed funding round is now open to investors who share the vision of a performant, decentralized infrastructure.
Source: D.O.G.E Altcoin GlobeNewswire
Analysis & Commentary
As layer-1 congestion and high gas fees persist, new entrants must justify a “why now” with clear architectural advantages. If the D.O.G.E blockchain delivers real-world throughput and maintains decentralization, it could spur a renaissance of high-performance DeFi protocols and NFT platforms hungry for cost-effective base layers.
Conclusion & Key Takeaways
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Tokenization of Entertainment: BitNile’s Nile Coin on Solana highlights blockchain’s expansion into gaming economies and NFT reward systems.
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Convergence of Tech, Policy & Community: Dutch Blockchain Week showcases Web3’s evolution into an ecosystem engaging regulators, enterprises, and developers under one roof.
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Mainstream Inflection Point: Citigroup’s “ChatGPT moment” thesis suggests blockchain is poised for exponential adoption given regulatory support.
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Education as Catalyst: Philippine Blockchain Week’s myth-busting curriculum underscores the importance of public–private dialogue in emerging markets.
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Infrastructure Innovation: The D.O.G.E Foundation’s modular, high-throughput chain exemplifies the next wave of layer-1 networks addressing real-time, real-world use cases.
Today’s stories convey that blockchain’s next chapter will be written through strategic token launches, global convenings, regulatory clarity, educational outreach, and radical infrastructure redesign. By tracking these threads, industry participants can anticipate opportunities in DeFi, NFTs, Web3 games, and enterprise integration. Stay tuned for tomorrow’s Blocks & Headlines, where we’ll continue to decode the innovations shaping decentralized finance.
The post Blocks & Headlines: Today in Blockchain – April 25, 2025 | BitNile, Dutch Blockchain Week, Citigroup, Philippine Blockchain Week, D.O.G.E Foundation appeared first on News, Events, Advertising Options.
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