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NIA makes headway in promoting Thailand’s soft power innovations to the global community through MARTech Startups

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The National Innovation Agency (NIA) continues its efforts in adopting governmental 5F policy (Food, Flim, Fashion, Fighting, Festival) to promote the creative economy and Thailand’s soft power innovations with startups in MARTech (Music, Art, and Recreation). With aims to elevate the potential of the local music, art, and recreational startup community, the NIA set course to utilize the 3 key innovations and technologies: AI, AR/VR, cloud computing, and the blockchain and gear up to revitalize the country’s economy in the post-pandemic era.

Dr. Pun-Arj Chairatana, Executive Director of NIA revealed that: “2021 and 2022 are the years where the word ‘Soft Power’ has become a national buzzword. The phenomenon, initiated by a few influential people in the art and entertainment industries, has sparked interest nationwide and helped generates income for entrepreneurs across the country. According to the Global Soft Power Index 2022, Thailand scored 40.2 points and ranked 35th place out of 120 countries. Impressively, the score has stepped-up by 1.5 points which reflects the surge of demands in media, communication, culture, tradition, and influence on tourists and the global community. Although the concept of soft power in Thailand is not entirely new, it is exciting and surely demonstrate a promising future as the national brand to attract people from around the world. In brief, it means creative economy accelerator.”

“The NIA has set out guidelines to support startups in MARTech community with aims to elevate the potential of talented people in the university in running innovation into a real business as well as funding access. The development focuses mainly on transforming valuable culture and creativity into value-added products and services. To market Thailand’s cultural innovations properly in the global arena, the agency has been working closely with the Ministry of Foreign Affairs through Thai embassies in more than 30 countries. The collaboration emphasizes the top 15 countries ranked on the Global Innovation Index such as FinlandSwitzerlandFrance, and Sweden. These major innovation cities are where innovators reside. Therefore, it is an ample opportunity to promote Thailand’s MARTech startups as well as the country’s soft power using diplomatic tactics. It is estimated that MARTech will be worth 1.5 trillion baht, or an average growth of 6% by 2022. However, NIA targets to increase the number of MARTech startups to reach at least 45 by 2022. MARTech startups will be one of the main engines accelerating economic recovery as well as boosting the country’s GDP.” Said Dr. Pun-Arj.

In addition, to assist MARTech startups to earn recognition and growth, the NIA has also assessed technologies and innovations that will help boosting the growth of Soft Power in Thailand and globally. Innovations and technologies are utilized to create products that offer a new experience for consumers including;

  • AI: Presently, AI technology is being applied to creative industries – from songwriting, and book writing, to creating arts. It is expected that up to 32 percent of the human workforce could be replaced by AI in less than 10 years.
  • AR/VR: a thriving industry offers users a one-of-a-kind virtual experience unlike the physical world – from playing games, enjoying the concert, playing sports, to visiting museums. The NIA has helped encouraged startups in these segments by piloting various projects to create tourism experiences during the COVID-19 pandemic as well as organizing several virtual events. The AR/VR industry is forecasted to exceed $95 billion worth by 2025.
  • Blockchain: It is recognized as the future of data management, especially for trading of creation ownership and copyrights management. Blockchain helps eliminate intermediaries between artists and consumers, and at the same time, help simplifies the process of contracting and artist rights management. Creators are eligible to value their creation of music, art, and or any kind of masterpieces. The platform also allows content creators to keep track of work consumption across all platforms.

Utilizing innovations to add value to the 5F cultures required efforts and firm collaboration from both the government and private sector. The support from the government is therefore crucial whether it is funding or policy making. As for the NIA, we aim to reinforce MARTech startups to create a distinctive image among investors and global innovation developers, where other countries have generated hundreds of billion baht. Ultimately, the goal is to help placing Thailand on the high-ranking position of the Global Innovation Index. Dr. Pun-Arj concluded.

SOURCE The National Innovation Agency (NIA), Thailand

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

Blockchain

Exverse debuts its token on Bybit ahead of the FPS game’s launch

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Exverse, a free-to-play game bringing a fresh take on AAA first-person-shooters to Web3, announces the launch of its native $EXVG token on ByBit, a top-three crypto exchange by volume with over 20 million users. The ByBit launch will be followed by spot listings on the MEXC and Gate exchanges. Ahead of its full alpha launch in mid-May, Exverse hosted a soft-launch tournament for 5,000 early registrees on April 15 with cash rewards for top performers.

During the last bull run, Web3 games rose to prominence under the play-to-earn mechanism that made games like “Axie Infinity” so popular. As this model became widely replicated, many of these blockchain-based games prioritized the crypto elements at the expense of the actual game aspects. This trend could be seen in practice by many titles opting to undergo a token launch before even having a working demo, disincentivizing developers to build a quality game, and leaving users with no ecosystem or functioning game to play and spend or the native currency in.

With Exverse approaching its full launch, players can earn $EXVG by performing well while using the native token to enter matches, purchase premium items, and more. The $EXVG token builds on Exverse’s extensive beta and serves as the ecosystem’s currency while the game’s community witnessed a 20 percent growth in verified signups within a month. Supporting Exverse in their token launch are prominent launchpads and incubators that include Seedify, ChainGPT, and GameFi.

To build momentum for its upcoming alpha launch in mid-May, Exverse showcased its game by holding an exclusive deathmatch-style tournament for 5,000 early wait listers on April 15. The five-day tournament, which took place on the game’s ‘Battle Planet,’ gives players a chance to demonstrate their skills and win rewards via stablecoins and tokens. With $50,000 in total up for grabs, the top 100 performers earned at least $200. Top five finishers earnings were dispersed accordingly:

1st place: $4,000
2nd place: $2,000
3rd place: $1,500
4th and 5th place: $1,000
Built using Epic’s Unreal Engine 5, Exverse utilizes blockchain technology to strike a balance between enjoyable, realistic, and immersive real-time gameplay. The game prioritizes skill over pay-2-win mechanics, enabling players to earn rewards by staking tokens before a season’s kickoff. Top performers receive a share of profits from in-game NFTs such as cosmetics and skins.

To support the ecosystem’s development, expansion, and growth while rewarding the team and its early supporters, 400 million $EXVG will be minted.

“We are extremely excited about our token launch and proud to work with a great partner like ByBit to make it happen,” says Fei Ooi Hoong, CEO of Exverse. “We worked tirelessly to develop a diverse, engaging, and intuitive first-person shooter capable of revolutionizing how the public views blockchain-based gaming. Our talented team tapped into its background in traditional gaming to develop a rich and immersive gaming experience and then strategically implemented the NFT elements and in-game economics to enhance the user experience.”

The post Exverse debuts its token on Bybit ahead of the FPS game’s launch appeared first on HIPTHER Alerts.

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Blockchain

39% of Canada’s institutional investors have exposure to crypto: KPMG

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According to a report from CoinTelegraph, nearly forty percent of institutional investors in Canada have exposure to cryptocurrency, as revealed by KPMG. This finding underscores the growing acceptance and adoption of digital assets among institutional investors in the country.

The report indicates that a significant portion of institutional investors in Canada are actively investing in or exploring opportunities in the cryptocurrency market. This trend reflects a shift in sentiment towards digital assets, with more investors recognizing the potential for long-term growth and diversification offered by cryptocurrencies.

KPMG’s findings highlight the increasing mainstream acceptance of cryptocurrencies among traditional investors, as well as the growing interest in blockchain technology and its potential applications across various industries. As institutional investors continue to enter the cryptocurrency market, they are expected to bring additional capital and liquidity, further fueling the growth and maturation of the digital asset ecosystem.

Overall, KPMG’s report signals a significant milestone in the adoption of cryptocurrencies in Canada, indicating that institutional investors are increasingly recognizing the value proposition of digital assets and integrating them into their investment portfolios. This trend is likely to accelerate the broader adoption and mainstream acceptance of cryptocurrencies in the country and beyond.

Source: cointelegraph.com

The post 39% of Canada’s institutional investors have exposure to crypto: KPMG appeared first on HIPTHER Alerts.

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Blockchain

BounceBit (BB) Megadrop Now Open: Participate by Subscribing to BNB Locked Products or Completing Web3 Quests

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The BounceBit (BB) Megadrop is now open for participation, as announced by Blockchain.News. This event presents an exciting opportunity for users to earn BB tokens by engaging in various activities, including subscribing to BNB locked products and completing Web3 quests.

Participants can join the BB Megadrop by subscribing to BNB locked products or completing Web3 quests, both of which offer different avenues for earning BB tokens. By participating in these activities, users have the chance to accumulate BB tokens and potentially benefit from the rewards associated with the Megadrop.

Subscribing to BNB locked products allows users to earn BB tokens by locking their BNB assets for a specified period. This not only provides users with an opportunity to earn rewards but also contributes to the liquidity and stability of the BounceBit ecosystem.

Additionally, completing Web3 quests offers users an alternative way to earn BB tokens by engaging in various tasks and challenges related to Web3 technology. These quests provide users with a fun and interactive way to learn about blockchain and cryptocurrency while earning rewards in the form of BB tokens.

Overall, the BB Megadrop presents an exciting opportunity for users to participate in the BounceBit ecosystem and earn rewards by engaging in activities that contribute to the growth and development of the platform. As the Megadrop progresses, participants can look forward to additional opportunities to earn BB tokens and potentially benefit from the rewards associated with this event.

Source: blockchain.news

The post BounceBit (BB) Megadrop Now Open: Participate by Subscribing to BNB Locked Products or Completing Web3 Quests appeared first on HIPTHER Alerts.

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