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NIA makes headway in promoting Thailand’s soft power innovations to the global community through MARTech Startups

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The National Innovation Agency (NIA) continues its efforts in adopting governmental 5F policy (Food, Flim, Fashion, Fighting, Festival) to promote the creative economy and Thailand’s soft power innovations with startups in MARTech (Music, Art, and Recreation). With aims to elevate the potential of the local music, art, and recreational startup community, the NIA set course to utilize the 3 key innovations and technologies: AI, AR/VR, cloud computing, and the blockchain and gear up to revitalize the country’s economy in the post-pandemic era.

Dr. Pun-Arj Chairatana, Executive Director of NIA revealed that: “2021 and 2022 are the years where the word ‘Soft Power’ has become a national buzzword. The phenomenon, initiated by a few influential people in the art and entertainment industries, has sparked interest nationwide and helped generates income for entrepreneurs across the country. According to the Global Soft Power Index 2022, Thailand scored 40.2 points and ranked 35th place out of 120 countries. Impressively, the score has stepped-up by 1.5 points which reflects the surge of demands in media, communication, culture, tradition, and influence on tourists and the global community. Although the concept of soft power in Thailand is not entirely new, it is exciting and surely demonstrate a promising future as the national brand to attract people from around the world. In brief, it means creative economy accelerator.”

“The NIA has set out guidelines to support startups in MARTech community with aims to elevate the potential of talented people in the university in running innovation into a real business as well as funding access. The development focuses mainly on transforming valuable culture and creativity into value-added products and services. To market Thailand’s cultural innovations properly in the global arena, the agency has been working closely with the Ministry of Foreign Affairs through Thai embassies in more than 30 countries. The collaboration emphasizes the top 15 countries ranked on the Global Innovation Index such as FinlandSwitzerlandFrance, and Sweden. These major innovation cities are where innovators reside. Therefore, it is an ample opportunity to promote Thailand’s MARTech startups as well as the country’s soft power using diplomatic tactics. It is estimated that MARTech will be worth 1.5 trillion baht, or an average growth of 6% by 2022. However, NIA targets to increase the number of MARTech startups to reach at least 45 by 2022. MARTech startups will be one of the main engines accelerating economic recovery as well as boosting the country’s GDP.” Said Dr. Pun-Arj.

In addition, to assist MARTech startups to earn recognition and growth, the NIA has also assessed technologies and innovations that will help boosting the growth of Soft Power in Thailand and globally. Innovations and technologies are utilized to create products that offer a new experience for consumers including;

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  • AI: Presently, AI technology is being applied to creative industries – from songwriting, and book writing, to creating arts. It is expected that up to 32 percent of the human workforce could be replaced by AI in less than 10 years.
  • AR/VR: a thriving industry offers users a one-of-a-kind virtual experience unlike the physical world – from playing games, enjoying the concert, playing sports, to visiting museums. The NIA has helped encouraged startups in these segments by piloting various projects to create tourism experiences during the COVID-19 pandemic as well as organizing several virtual events. The AR/VR industry is forecasted to exceed $95 billion worth by 2025.
  • Blockchain: It is recognized as the future of data management, especially for trading of creation ownership and copyrights management. Blockchain helps eliminate intermediaries between artists and consumers, and at the same time, help simplifies the process of contracting and artist rights management. Creators are eligible to value their creation of music, art, and or any kind of masterpieces. The platform also allows content creators to keep track of work consumption across all platforms.

Utilizing innovations to add value to the 5F cultures required efforts and firm collaboration from both the government and private sector. The support from the government is therefore crucial whether it is funding or policy making. As for the NIA, we aim to reinforce MARTech startups to create a distinctive image among investors and global innovation developers, where other countries have generated hundreds of billion baht. Ultimately, the goal is to help placing Thailand on the high-ranking position of the Global Innovation Index. Dr. Pun-Arj concluded.

SOURCE The National Innovation Agency (NIA), Thailand

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

Blockchain

Blocks & Headlines: Today in Blockchain – April 25, 2025 | BitNile, Dutch Blockchain Week, Citigroup, Philippine Blockchain Week, D.O.G.E Foundation

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Blockchain’s metamorphosis from niche ledger technology to the backbone of Web3 has never been more evident. Today, we cover five stories that illustrate the evolving ecosystem: a gaming platform issuing its own token on Solana; Europe’s marquee Web3 summit; a major bank forecasting a “ChatGPT moment” for blockchain; a Southeast Asian conference aimed at busting crypto myths; and a foundation rebuilding blockchain from the ground up to solve scalability. Each development—whether product launch, industry gathering, macro forecast, educational initiative, or infrastructure innovation—offers a window into the trends shaping decentralized finance, NFTs, DeFi, and beyond.


1. BitNile.com to Launch Nile Coin on Solana

News Summary
Hyperscale Data’s subsidiary BitNile.com will introduce the Nile Coin on Solana starting May 1, 2025. The U.S.–based social gaming site chose Solana for its high throughput and low fees, aiming to enhance in-game economies, reward engagement, and deliver seamless micro-transactions. Details on tokenomics and governance are forthcoming, but management touts Nile Coin as a cornerstone of future gaming experiences.
Source: CoinTrus

Analysis & Commentary
Launching a proprietary token underscores two converging trends: the gamification of finance and finance-ification of gaming. By minting Nile Coin, BitNile.com taps into DeFi mechanics—staking, liquidity pools, NFT rewards—while leveraging Solana’s scalability. Strategically, BitNile.com positions itself for partnerships with NFT marketplaces and DeFi protocols, potentially opening secondary markets for in-game assets and generating new revenue streams beyond ad sales or subscription fees.

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2. Dutch Blockchain Week 2025 Gears Up in Amsterdam

News Summary
From May 19–25, Amsterdam will host the sixth annual Dutch Blockchain Week, culminating in the two-day summit (May 21–22) at De Meervaart. Tier 1 exchanges (Bitvavo, Kraken, Coinbase), Web3 pioneers (WOW.ai, Blockrise), regulators (European Commission, De Nederlandsche Bank), and industry partners (Mastercard, Deloitte) will convene. Side events range from AI-powered hackathons tackling compliance to padel networking meetups—underscoring the event’s blend of technology, policy, and community.
Source: Dutch Blockchain Week

Analysis & Commentary
Dutch Blockchain Week typifies the maturation of blockchain conferences into multidisciplinary forums. Beyond token talk and yield farming, panels on regulation, institutional adoption, and security reflect Web3’s integration into mainstream finance. Anticipate announcements on CBDC pilots, DeFi compliance frameworks, and cross-chain interoperability projects that may emerge from the Block & Order Hackathon.


3. Citigroup Predicts Blockchain’s “ChatGPT Moment”

News Summary
In an April 23 report, Citigroup analysts argue that 2025 could be blockchain’s “ChatGPT moment,” driven by regulatory clarity around stablecoins and integration with traditional financial systems. They forecast stablecoin market capitalization ballooning to $1.6 trillion (base case) or as much as $3.7 trillion (bull case) by 2030—anchored by dollar-denominated issuers and collateralized with U.S. Treasuries. Regulatory frameworks like the GENIUS Act could catalyze adoption among banks and fintechs.
Source: Cointelegraph

Analysis & Commentary
Drawing parallels to generative AI’s explosive growth, Citigroup envisions a tipping point where blockchain moves from experimental to essential infrastructure.  Successful integration will hinge on robust compliance tools, auditability, and clear governance models. Enterprise blockchain vendors should prepare for surging demand in tokenized payments, on-chain settlements, and embedded DeFi rails within legacy systems.


4. Philippine Blockchain Week 2025 Debunks Crypto Myths

News Summary
Scheduled for June 10–11 at SMX Convention Center Manila, Philippine Blockchain Week (PBW) 2025 will tackle misinformation and spotlight real-world use cases. Highlights include “Crypto, Unpacked” sessions demystifying the technology; “Smart Regulation” panels uniting policymakers and innovators; and “Blockchain for Impact” showcases on remittances, disaster relief, and digital identity. Founding President Donald Lim emphasizes government support and public–private collaboration to spur inclusive growth.
Source: UseTheBitcoin

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Analysis & Commentary
PBW exemplifies how emerging markets leverage education to accelerate Web3 adoption responsibly. By engaging regulators early, PBW can shape balanced frameworks that encourage innovation while protecting consumers—an instructive model for markets wrestling with both hype and skepticism.


5. D.O.G.E Foundation Launches New Blockchain, Opens Seed Round

News Summary
The D.O.G.E Foundation announced a ground-up blockchain rebuild designed to solve the scalability and reliability challenges plaguing existing networks. This modular architecture separates validation from execution to enable parallel transaction processing—targeting real-time gaming, DeFi under high load, and AI-driven applications. A seed funding round is now open to investors who share the vision of a performant, decentralized infrastructure.
Source: D.O.G.E Altcoin GlobeNewswire

Analysis & Commentary
As layer-1 congestion and high gas fees persist, new entrants must justify a “why now” with clear architectural advantages. If the D.O.G.E blockchain delivers real-world throughput and maintains decentralization, it could spur a renaissance of high-performance DeFi protocols and NFT platforms hungry for cost-effective base layers.


Conclusion & Key Takeaways

  1. Tokenization of Entertainment: BitNile’s Nile Coin on Solana highlights blockchain’s expansion into gaming economies and NFT reward systems.

  2. Convergence of Tech, Policy & Community: Dutch Blockchain Week showcases Web3’s evolution into an ecosystem engaging regulators, enterprises, and developers under one roof.

  3. Mainstream Inflection Point: Citigroup’s “ChatGPT moment” thesis suggests blockchain is poised for exponential adoption given regulatory support.

  4. Education as Catalyst: Philippine Blockchain Week’s myth-busting curriculum underscores the importance of public–private dialogue in emerging markets.

  5. Infrastructure Innovation: The D.O.G.E Foundation’s modular, high-throughput chain exemplifies the next wave of layer-1 networks addressing real-time, real-world use cases.

Today’s stories convey that blockchain’s next chapter will be written through strategic token launches, global convenings, regulatory clarity, educational outreach, and radical infrastructure redesign. By tracking these threads, industry participants can anticipate opportunities in DeFi, NFTs, Web3 games, and enterprise integration. Stay tuned for tomorrow’s Blocks & Headlines, where we’ll continue to decode the innovations shaping decentralized finance.

The post Blocks & Headlines: Today in Blockchain – April 25, 2025 | BitNile, Dutch Blockchain Week, Citigroup, Philippine Blockchain Week, D.O.G.E Foundation appeared first on News, Events, Advertising Options.

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Blockchain

Chameleon Finance Launches Green Finance Initiative to Advance Sustainable Digital Asset Infrastructure

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Blockchain

Ov Finance Upgrades Blockchain Infrastructure to Deliver Faster, Safer Digital Asset Trading

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