Blockchain
Coub.com — The Platform-Pioneer Of Short Video Clips — Seamlessly Integrates Watch-to-Earn Monetization For Its 100M+ Users
Pioneering micro-video social platform Coub.com is moving into Web3 with the launch of an innovative Watch-to-Earn content monetization model and the industry’s first NFT marketplace offering NFTs that are already generating rewards for collectors in Q3, 2022.
Coub.com pioneered the very first meme video clips long before TikTok and Instagram Reels began to surface and has been amassing quite a considerable following since 2012, boasting a community of over 106 million yearly active users. Now, for its 10-year anniversary, the platform is tapping into the world of Web3 with a brand new concept — Watch-to-Earn (W2E) — which will enable those who create and watch videos to instantly get rewarded for every view, like, comment, and share.
The transition to W2E will be carried out smoothly without changing the user experience, with a new feature — a tangible value tied to each of the coubs created, which will be displayed for 12+ million unique clips at Coub.com. The team are looking to ensure a smooth transition with innovative implementations, such as non-custodial Coub Wallets natively provided to all users. Another addition, the NFT Marketplace, will offer advanced monetization tools allowing creators not only to capitalize on the success of video clips but also to convert them into NFTs that can be later sold.
Through the launch of the NFT Marketplace, Coub.com is introducing a new class of collectable NFT assets, which offer quantifiable ownership benefits to collectors. Each Coub NFT contains not just media assets but also a proportionate share of all future W2E earnings from the purchased NFT. All the NFTs also bear an inherent value that Coub users can assess on the basis of content statistics collected and proven by the blockchain. This gives buyers an accurate tool for assessing the real market value of an NFT and predicting its future income, which continues to be generated after the owner changes.
To complete the final transition to the Web3 architecture, Coub.com will introduce CoubDAO — a Decentralized Autonomous Organization — that will enable creators and viewers to participate in the governance of the platform. Users will be able to propose and vote on any changes and upgrades to the platform using two tokens — vCOUB (tokens rewarded for activity on the platform) and COUB (utility tokens that can be used for trading NFTs and unlocking additional W2E opportunities). The integration of a DAO architecture will allow Coub.com to strengthen its community-driven focus and make millions of creators and viewers not just platform users, but a part of its ongoing growth.
The platform team has spent a number of months thoroughly researching, designing, and implementing a robust and secure on-chain infrastructure that will sit behind the W2E and NFT Marketplace. To address questions surrounding the legal framework at play when monetizing artwork, the platform plans to implement an innovative on/off-chain legal system with a ContentID engine that will ensure the fair tracking of royalties and provide creators with convenient music library to pick soundtracks for their coubs. The platform is also cooperating with a leading blockchain security audit firm to ensure that it can handle the 106 million+ users currently involved with the platform.
The launch of Coub’s Watch-to-Earn platform will entail the introduction of extensive functionalities and new modules throughout the second and third quarters of 2022. Users who want to avail early-bird benefits
can access a wait list which is now open on the website.
Blockchain
Bybit Expands bbSOL Yield Opportunities Through Strategic DeFi Partnerships
Blockchain
This Week in Finance News: 11 Stories You Need to See
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
- Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. - Cardinal Health announces two strategic additions to its portfolio
Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash. - BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems. - Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
“I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands. - Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately. - PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
- Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
- Finaya Unveils Nationwide Homeownership Platform
From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient. - GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too. - GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics. - Most US shoppers are encountering generative AI while shopping without realizing it
A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.
For more news like this, check out all of the latest finance-related releases from PR Newswire.
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