Blockchain
iBooster: Based in Lugano, home of the first Crypto City echosystem in Europe, launch its strategy for the Crypto Industry
March 2022, the city of Lugano announced, through a partnership with Tether, that Tether, Bitcoin and LVGA (a stablecoin in CHF launched by the city) are now legal tender. This means that citizens can pay taxes, parking fines, tickets to public events and more in cryptocurrencies.
In Crypto We Trust, what opportunities and benefits for companies?
The campaign was carried out by iBooster, the reference agency for the development, growth and marketing of Crypto projects, based in Lugano.
In the light of PlanB and this communication initiative, we were very curious to learn more about the real opportunities, and advantages, for companies in the Crypto market, within the new Swiss ecosystem.
The Crypto and Blockchain industry is in its early life years and Lugano Plan B is a project that will allow all companies in the sector to find an ecosystem conducive to future development, populated by professionals in the sector but not only, able to support new companies at 360° from physical headquarters or coworking up to legal advice or marketing. Without forgetting the strength of the network, the potential of 50 or 100 companies in the sector that interact on a daily basis, is huge.
Companies have to build authority and value. Our customers are mostly startups, and what we do is building a growth path with them. Marketing is a fundamental tool for the construction of services and products to sell and to create an authoritative brand that the market trusts. I speak about trust because, especially in the crypto world, there have been too many alleged or real “scams” that have burned many investors. A new project has the burden of positioning itself and working to build a relationship of trust with the market, in a transparent way. In iBooster we are fortunate to be able to choose the projects to work with, and we first, carefully analyze the characteristics of each one, to then understand how we can help them in the growth.
Being in a hurry to get results is understandable, but, we must build a relationship with the target market and in this time has its importance. You can bet on a careful strategy to get visibility quickly, but then you must have a medium to long term plan that brings value to the project. Communicate correctly, use social media not only to promote, but to explain and create culture, involve investors and the public by creating a community that supports the project and that becomes the first marketing channel in effect.
We see too many ideas of value penalized by ineffective execution. The reasons are many, but certainly like any business, proper planning of actions and investments is the basis. An entrepreneur who wants to operate in the world of crypto must rely on professionals who guide and advise him in every aspect, because in this new sector they do not apply the rules of the “old” market, there are new ones and often change. Ignoring or underestimating some aspects can create that “suffering” that we are talking about. iBooster works to avoid problems, prevent them and exploit the opportunities that the market offers.
Blockchain
Bybit Expands bbSOL Yield Opportunities Through Strategic DeFi Partnerships
Blockchain
This Week in Finance News: 11 Stories You Need to See
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
- Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. - Cardinal Health announces two strategic additions to its portfolio
Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash. - BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems. - Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
“I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands. - Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately. - PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
- Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
- Finaya Unveils Nationwide Homeownership Platform
From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient. - GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too. - GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics. - Most US shoppers are encountering generative AI while shopping without realizing it
A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.
For more news like this, check out all of the latest finance-related releases from PR Newswire.
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