Blockchain
iBooster: Based in Lugano, home of the first Crypto City echosystem in Europe, launch its strategy for the Crypto Industry
March 2022, the city of Lugano announced, through a partnership with Tether, that Tether, Bitcoin and LVGA (a stablecoin in CHF launched by the city) are now legal tender. This means that citizens can pay taxes, parking fines, tickets to public events and more in cryptocurrencies.
In Crypto We Trust, what opportunities and benefits for companies?
The campaign was carried out by iBooster, the reference agency for the development, growth and marketing of Crypto projects, based in Lugano.
In the light of PlanB and this communication initiative, we were very curious to learn more about the real opportunities, and advantages, for companies in the Crypto market, within the new Swiss ecosystem.
The Crypto and Blockchain industry is in its early life years and Lugano Plan B is a project that will allow all companies in the sector to find an ecosystem conducive to future development, populated by professionals in the sector but not only, able to support new companies at 360° from physical headquarters or coworking up to legal advice or marketing. Without forgetting the strength of the network, the potential of 50 or 100 companies in the sector that interact on a daily basis, is huge.
Companies have to build authority and value. Our customers are mostly startups, and what we do is building a growth path with them. Marketing is a fundamental tool for the construction of services and products to sell and to create an authoritative brand that the market trusts. I speak about trust because, especially in the crypto world, there have been too many alleged or real “scams” that have burned many investors. A new project has the burden of positioning itself and working to build a relationship of trust with the market, in a transparent way. In iBooster we are fortunate to be able to choose the projects to work with, and we first, carefully analyze the characteristics of each one, to then understand how we can help them in the growth.
Being in a hurry to get results is understandable, but, we must build a relationship with the target market and in this time has its importance. You can bet on a careful strategy to get visibility quickly, but then you must have a medium to long term plan that brings value to the project. Communicate correctly, use social media not only to promote, but to explain and create culture, involve investors and the public by creating a community that supports the project and that becomes the first marketing channel in effect.
We see too many ideas of value penalized by ineffective execution. The reasons are many, but certainly like any business, proper planning of actions and investments is the basis. An entrepreneur who wants to operate in the world of crypto must rely on professionals who guide and advise him in every aspect, because in this new sector they do not apply the rules of the “old” market, there are new ones and often change. Ignoring or underestimating some aspects can create that “suffering” that we are talking about. iBooster works to avoid problems, prevent them and exploit the opportunities that the market offers.
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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