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Wider Blockchain Adoption Will Impact Customer Experience

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ONR, a leader in transforming the customer experience (CX) for Fortune 500 companies today has shared new data highlighting how consumers, as well as businesses,  are utilizing Blockchain post-pandemic to impact overall customer experience.

With NFTs, cryptocurrency, and Blockchain increasingly becoming part of the everyday lives of consumers’  lifestyle and our economy, there is an exciting inflection point today where customer experience (CX) is being driven by blockchain as we move towards a more “digital world.” Businesses and organizations can capitalize on this trend and improve CX/customer relationships by reaching customers WHERE they are  with new, innovative digital assets.

“From a consumer-centric perspective, blockchain technology has the potential to substantially transform consumer relationships by enhancing data and information transparency and improving privacy and security,” comments ONR CEO Jason Ten-Pow.  “This blockchain innovation allows for innovative forms of consumer loyalty programs which have the potential to  create additional value and deeper customer connections.”

Some of the facts that ONR has learned from their consumer research regarding Blockchain adoption will impact CX over the coming year:

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Customer perspective:  Simplification of payment and tracking via mobile payments will make it easier for customers to purchase.  Deeper customer relationships because of the increased volume of customer information that can be safely shared across platforms that can be transformed into greater customer knowledge and used to build bespoke customer experiences whether that is in terms of buying, selling or bartering.

  • Mobile payment will be a leader. This is in  contrast to China/Japan/Korea, where  a mobile and digital first architecture is already in place.  For example, in China, the digital Yuan will compete with WePay architecture. In North America, Google Pay/Apple Pay mobile phone payments are becoming more prevalent. How these new technologies are integrated into E-commerce functionality will define the customer experience for payments in the future.
  • It seems that blockchain adoption has highlighted how some customers are looking for new, different offerings.
    • Cryptocurrencies and blockchain adoption have the opportunity to reach out to customers and engage with them in a new way, on new mediums/platforms and offer new types of assets/purchases.
    • People involved in crypto are ready to make ‘different’ transactions online than customers not engaged in Blockchain.
    • The complete lack of physicality likely means that emotion takes an even larger role in decision making.

Organization/Brand:
Improved organizational efficiency from the standpoint of making it easier to transport and integrate data which will simplify adhering to industry regulation and improve supply chain management.

  • Industry Regulation will be innovated through the movement towards putting customer data on a blockchain and will likely start out in highly regulated industries such as Healthcare, where there are strict customer data regulations and a need to share sensitive data.
    • Essentially, consumer data on a blockchain provides full transparency of its use.
    • With data being a primary area of value generation, the consequences of mandates of this manner could be far reaching and really shift the online ecosystem.
  • Data transparency becomes even more important as Blockchain has the potential to create visibility for customers and the use of their own data. Depending on further legislation and regulation, we may potentially see blockchain used to empower the individual to control their data.
    • Product information transparency – more information for the end customer. Potential exists for companies to highlight the true origin or source of materials, which can be used to help customers authenticate their purchase (thinking ESG – sourcing materials sustainably, etc.)
  • Consumer loyalty for consumers juggling an  array of loyalty programs, blockchain could provide instant redemption and exchange for multiple loyalty point currencies on a single platform.
  • General supply chain benefit towards tracking inventory: B2B supplier transactions moving to smart contracts and private blockchains in their supply chain, which provides an entryway / transparency into the rest of the organization.

ONR is headquartered in Toronto, Canada, with an office in Denver and teams in New YorkOrlando and Los Angeles serving clients worldwide.

Blockchain

From Onboarding to Settlement in Minutes: TransFi Launches BizPay to Redefine Global Business Payments

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Blocks & Headlines: Today in Blockchain – May 22, 2025

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The blockchain universe never sleeps. From pioneering cross-border payment systems in Central America to city-wide crypto strategies in New York City, today’s headlines reveal an industry maturing at breakneck speed. In this edition of Blocks & Headlines, we explore five landmark developments:

  1. Guatemala’s Banco Industrial integrates blockchain for seamless cross-border remittances.

  2. NYC Mayor’s Office unveils a comprehensive crypto and blockchain roadmap.

  3. OSR Holdings, BCM Europe & Taekwondo Cooperative sign an MOU to launch the OSRH token.

  4. Bybit’s “Chicken Trader” livestream—crypto meets poultry in the world’s first poultry-powered trading showdown.

  5. FIFA taps Avalanche to build a dedicated blockchain for its NFT platform.

These stories underscore three key trends reshaping the ecosystem:

  • Institutional Adoption & Regulation: From national banks to municipal governments, legacy institutions are embracing decentralized technologies.

  • Tokenization & Community Engagement: Strategic partnerships are launching specialized tokens that bridge niche communities with global markets.

  • Innovative Use Cases: Whether gaming, entertainment, or live-stream events, blockchain’s versatility spawns ever-more creative applications.

Join us as we unpack the implications, weigh the opportunities, and forecast where these trajectories might lead.

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1. Guatemala’s Largest Bank Integrates Blockchain for Cross-Border Payments

What Happened
Guatemala’s Banco Industrial, the country’s biggest financial institution, announced the deployment of a private‐permissioned blockchain network to streamline remittances from the U.S. into Guatemala City and beyond. The solution reduces settlement times from days to minutes, cuts fees by up to 60 %, and offers real-time traceability for senders and receivers.
Source: Cointelegraph

Analysis & Commentary

  • Financial Inclusion Boost: Remittances account for over 12 % of Guatemala’s GDP. By minimizing friction and cost, blockchain integration will extend financial services to remote communities reliant on diaspora funds.

  • Risk & Compliance: Permissioned networks allow Banco Industrial to retain AML/KYC controls, mitigating concerns around illicit flows. This hybrid approach demonstrates that enterprise blockchain can balance decentralization with regulatory rigor.

  • Regional Ripple Effects: Neighboring Central American banks are watching closely. Should Guatemala’s pilot succeed, we can expect a domino effect across El Salvador, Honduras, and Costa Rica—each seeking to capitalize on faster, cheaper cross-border rails.

Implications
Legacy banks worldwide should view this as a blueprint: private blockchains can coexist with existing compliance frameworks while delivering transformative user benefits. Early movers will capture remittance market share and cultivate fintech partnerships across the Latin American corridor.


2. NYC Mayor Unveils Ambitious Crypto & Blockchain Agenda

What Happened
New York City Mayor Eric Adams detailed his administration’s multi-pronged strategy to make NYC a global crypto hub. Key initiatives include:

  • A regulatory sandbox for crypto startups to pilot DeFi, NFTs, and token-based fundraising under city supervision.

  • Partnerships with CUNY and Columbia University for blockchain research and talent development.

  • Deployment of a blockchain-based public record system for land titles and business registrations.
    Source: GovTech

Analysis & Commentary

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  • Regulatory Harmony vs. Overreach: By offering a controlled sandbox rather than blanket deregulation, NYC signals a nuanced stance—encouraging innovation without sacrificing consumer protection.

  • Talent Pipeline: Academic partnerships aim to remedy the talent shortage plaguing blockchain firms. Local graduates trained in distributed ledger technologies (DLT) will feed startups, financial institutions, and government agencies.

  • Public Services on Chain: Land registries and business filings on blockchain promise greater transparency and fraud reduction. If scaled effectively, NYC could set a global standard for government-blockchain integration.

Implications
Other major cities—London, Singapore, Dubai—will feel pressure to match NYC’s playbook. Municipal leaders should prioritize sandbox frameworks and academia-industry liaisons to nurture homegrown crypto ecosystems.


3. OSR Holdings, BCM Europe & Taekwondo Cooperative Launch OSRH Token

What Happened
OSR Holdings, BCM Europe, and the Taekwondo Cooperative signed a strategic Memorandum of Understanding to co-develop the OSRH token, a blockchain-based digital asset aimed at supporting global Taekwondo practitioners. Features include:

  • Membership Rewards: Tokens earned through event participation, coaching certifications, and tournament wins.

  • Decentralized Governance: Athletes vote on sponsorship allocations and rule-change proposals via on-chain ballots.

  • Marketplace Integration: A dedicated NFT marketplace for Taekwondo memorabilia, from digital belts to highlight reels.
    Source: PR Newswire

Analysis & Commentary

  • Niche Tokenization: OSRH token exemplifies the power of community-focused tokens. By aligning incentives with passion points—training, competition, governance—stakeholders gain ownership and engagement.

  • Governance Innovation: Athlete-driven decision-making on sponsorship and funding disrupts top-down federation models. This could democratize sports governance across disciplines.

  • Commercial Ecosystem: The NFT marketplace offers monetization channels for athletes and federations alike. Strategic royalties on secondary sales ensure sustainable funding.

Implications
Other sports federations and niche communities should explore token models that blend rewards, governance, and commerce. Successful launches will hinge on clear utility, user education, and regulatory compliance in key jurisdictions.


4. Bybit Presents “Chicken Trader”: The World’s First Poultry-Powered Trading Showdown

What Happened
Cryptocurrency exchange Bybit debuted “Chicken Trader,” a live-streamed event where two contestants trade crypto pairs—and manage live chickens—to earn “Egg Points.” Viewers can stake on their favorite trader, earning NFTs and token rewards based on performance.
Source: PR Newswire

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Analysis & Commentary

  • Gamification Meets DeFi: Chicken Trader’s fusion of live-stream engagement, staking mechanics, and NFTs exemplifies Web3’s playful ethos—turning trading into interactive entertainment.

  • User Acquisition Strategy: Bybit gamified acquisition funnels, leveraging viral social content to onboard nontraditional crypto audiences intrigued by the novelty factor.

  • Regulatory Tightrope: Combining staking with competition and livestock raises jurisdictional questions around gambling, securities, and animal welfare. Bybit must navigate diverse regulations to scale globally.

Implications
Other exchanges will replicate gamified formats to differentiate UX and grow communities. Yet long-term viability demands balancing flashy live-events with rigorous compliance, sustainable tokenomics, and authentic value for participants.


5. FIFA Taps Avalanche to Power Its NFT Platform

What Happened
Global soccer body FIFA selected the Avalanche blockchain to launch its official NFT marketplace, featuring digital collectibles—from World Cup highlights to player-card packs. Avalanche’s high throughput and low fees were cited as decisive factors.
Source: TradingView (via Cointelegraph)

Analysis & Commentary

  • Scalability & Sustainability: Avalanche’s consensus mechanism delivers sub-second finality and carbon-offset commitments, aligning with FIFA’s environmental pledges.

  • Fan Engagement: Tokenized highlights and limited-edition digital memorabilia expand revenue streams beyond broadcast rights, offering fans verifiable ownership and collectible provenance.

  • Interoperability: Avalanche’s growing DeFi ecosystem enables future integrations—staking fan tokens, launching prediction-market games, or embedding NFT rewards in FIFA’s mobile apps.

Implications
Major sports leagues and entertainment brands eyeing NFT forays will scrutinize Avalanche’s performance under FIFA’s global load. Blockchain platforms must prove they can handle spikes during marquee events—kickoff times, finals, transfer windows—while preserving UX and sustainability goals.

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Conclusion

Today’s Blocks & Headlines illustrate blockchain’s multifaceted evolution:

  • Legacy institutions like banks and city governments are unlocking new efficiencies and transparency through private and public DLT networks.

  • Community-driven tokens are redefining governance and monetization in sports and niche domains.

  • Innovative engagement—from poultry-fueled trading spectacles to global soccer NFTs—demonstrates blockchain’s capacity for gamification, fan loyalty, and novel revenue models.

Yet with opportunity comes responsibility: scalable architectures must coexist with robust compliance; token economies require thoughtful design to sustain value; and regulators, academia, and industry must collaborate to craft frameworks that balance innovation with consumer protection.

As blockchain weaves deeper into finance, governance, entertainment, and sports, stakeholders who embrace strategic partnerships, prioritize user education, and invest in resilient infrastructures will lead the charge into Web3’s next frontier.

The post Blocks & Headlines: Today in Blockchain – May 22, 2025 appeared first on News, Events, Advertising Options.

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Freeman Quantitative Trading(FQAI) 5.0 Is Coming—Ushering in a New Wave of Intelligent Investing

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