Blockchain
Stocard joins Klarna and gets “Smoooth” with all-new brand identity
Klarna, a leading global retail bank, payments, and shopping service that helps consumers save time and money, be informed and in control, today revealed the new “Klarna-fied” brand identity of Stocard, one of the world’s leading mobile wallet providers that enables consumers to gather all of their loyalty cards virtually in one single place and receive personalized offers. The rebranding marks the next step of Stocard’s integration into the Klarna ecosystem following its successful acquisition by Klarna in July 2021 and opens up the doors for commercial and technological synergies between the two company’s offerings.
David Handlos, Domain Lead and founder of Stocard said: “We could not have imagined a better home for Stocard than Klarna. We both share the same customer obsession and our new look and feel expresses this joint mission superbly. With its high-touch design language and captivating photography, Stocard’s new Klarna-fied branding both enhances our user experience and helps us better attract new audiences. And the brand is just the beginning. Our users and retailers can look forward to powerful new features coming their way soon as we tap into Klarna’s vast pool of talent and resources.”
The Stocard app lets consumers virtually store all of their loyalty cards, collect coupons and rewards, receive personalized offers, and even make mobile payments with a virtual prepaid card*. For retailers, the Stocard app offers a powerful data-based channel to engage consumers, drive traffic, sales and loyalty and understand consumer preferences.
The Stocard app will continue to be available for free to its 47 million active consumers across 45 markets and will be enriched with further features going forward as it integrates deeper with Klarna’s platform. At the same time, Stocard’s team will carry their domain expertise into Klarna’s product teams and develop new features in the Klarna app, the first of which will be revealed in the very near future.
David Fock, Klarna’s Chief Product Officer commented: “At Klarna, we want to help consumers save time and money every time they pay, whether that is online or in-store. With its clever mobile wallet solution, Stocard fulfills this very promise, making it the perfect addition to the Klarna family. By putting the consumer at the heart of every interaction, Klarna has flipped the script on how a bank should act, and this is reflected in our “Smoooth” look and feel. With the rebranding of Stocard we are now transporting the “Smoooth” experience to Stocard’s consumers and retailers across the globe. Above and beyond significantly broadening Klarna’s global footprint by a colossal 47 million consumers across 25 new markets, the acquisition of Stocard also allows us to embed the deep intelligence packed into Stocard’s payment and marketing technology into the Klarna app, with exciting new features to be announced very soon.”
Alongside Toplooks, HERO, APPRL, Inspirock and, most recently, PriceRunner, the acquisition of Stocard adds a further complementary pillar to Klarna’s unparalleled product offering. Spanning from virtual shopping, content creation and dynamic ads to travel planning and mobile wallets, Klarna’s acquisitions are delivering on the promise of saving time and money for more than 147 million consumers and helping its 400,000+ retailers engage their target audiences even more effectively. Especially for retailers aiming to seamlessly bridge their online and in-store shopping experience, omnichannel services like the Stocard app have become essential in winning over and retaining a new generation of shoppers.
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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