Blockchain
Stocard joins Klarna and gets “Smoooth” with all-new brand identity
Klarna, a leading global retail bank, payments, and shopping service that helps consumers save time and money, be informed and in control, today revealed the new “Klarna-fied” brand identity of Stocard, one of the world’s leading mobile wallet providers that enables consumers to gather all of their loyalty cards virtually in one single place and receive personalized offers. The rebranding marks the next step of Stocard’s integration into the Klarna ecosystem following its successful acquisition by Klarna in July 2021 and opens up the doors for commercial and technological synergies between the two company’s offerings.
David Handlos, Domain Lead and founder of Stocard said: “We could not have imagined a better home for Stocard than Klarna. We both share the same customer obsession and our new look and feel expresses this joint mission superbly. With its high-touch design language and captivating photography, Stocard’s new Klarna-fied branding both enhances our user experience and helps us better attract new audiences. And the brand is just the beginning. Our users and retailers can look forward to powerful new features coming their way soon as we tap into Klarna’s vast pool of talent and resources.”
The Stocard app lets consumers virtually store all of their loyalty cards, collect coupons and rewards, receive personalized offers, and even make mobile payments with a virtual prepaid card*. For retailers, the Stocard app offers a powerful data-based channel to engage consumers, drive traffic, sales and loyalty and understand consumer preferences.
The Stocard app will continue to be available for free to its 47 million active consumers across 45 markets and will be enriched with further features going forward as it integrates deeper with Klarna’s platform. At the same time, Stocard’s team will carry their domain expertise into Klarna’s product teams and develop new features in the Klarna app, the first of which will be revealed in the very near future.
David Fock, Klarna’s Chief Product Officer commented: “At Klarna, we want to help consumers save time and money every time they pay, whether that is online or in-store. With its clever mobile wallet solution, Stocard fulfills this very promise, making it the perfect addition to the Klarna family. By putting the consumer at the heart of every interaction, Klarna has flipped the script on how a bank should act, and this is reflected in our “Smoooth” look and feel. With the rebranding of Stocard we are now transporting the “Smoooth” experience to Stocard’s consumers and retailers across the globe. Above and beyond significantly broadening Klarna’s global footprint by a colossal 47 million consumers across 25 new markets, the acquisition of Stocard also allows us to embed the deep intelligence packed into Stocard’s payment and marketing technology into the Klarna app, with exciting new features to be announced very soon.”
Alongside Toplooks, HERO, APPRL, Inspirock and, most recently, PriceRunner, the acquisition of Stocard adds a further complementary pillar to Klarna’s unparalleled product offering. Spanning from virtual shopping, content creation and dynamic ads to travel planning and mobile wallets, Klarna’s acquisitions are delivering on the promise of saving time and money for more than 147 million consumers and helping its 400,000+ retailers engage their target audiences even more effectively. Especially for retailers aiming to seamlessly bridge their online and in-store shopping experience, omnichannel services like the Stocard app have become essential in winning over and retaining a new generation of shoppers.
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
- Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. - Cardinal Health announces two strategic additions to its portfolio
Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash. - BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems. - Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
“I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands. - Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately. - PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
- Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
- Finaya Unveils Nationwide Homeownership Platform
From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient. - GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too. - GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics. - Most US shoppers are encountering generative AI while shopping without realizing it
A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.
For more news like this, check out all of the latest finance-related releases from PR Newswire.
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