Blockchain
Real Madrid and LAVA deliver first-ever Smart Ticket NFT experiences on Flow that transform fan engagement for Real Madrid’s 600 million global fans
Today, LAVATM announced that it has enabled the Real Madrid Football Club to issue smart ticket NFTs on Flow that can be collected and traded by fans all over the globe.
First launched at the September 28, 2021 match at Santiago Bernabéu Stadium against Sheriff Tiraspol, the smart ticket NFT enables select fans and partners to receive exclusive rewards on their digital smart ticket. The individuals can then redeem digital currency that they can use to access exclusive digital items designed specifically for the event.
The potential fan reach is significant, as Real Madrid generates the highest levels of fan engagement around the world with a global fan community of around 600 million. NFTs will give the club the ability to connect with its fans whether they’re in the stadium or not.
“Leveraging NFTs, Real Madrid is giving our fans the opportunity to invest in themselves, collect exclusive digital items, and own a piece of the online world. It’s fundamentally game changing for the fan experience. Because they’re digital, NFTs give us the ability to create a whole new experience layer for fans who have limited abilities to connect with the club beyond watching a live match. In the future, NFTs will enable the club to connect with our fans where they are, online or offline,” said Michael Sutherland, chief transformation officer at Real Madrid.
LAVA believes that the most valuable part of any brand is its social network – its community – and the incredible data that comes with the network. Unfortunately, before LAVA, brands have handed their customer engagement and data to social media platforms that have grown in value at the brand’s expense. As the realtime brand API for customer engagement in the new economy, LAVA shifts control and value back to brands.
“Every brand is looking for ways to deeply engage their customers in every moment and in every way. We’re thrilled to work with Real Madrid to revolutionize the fan experience whether you’re at the stadium or at home. Through Smart Ticket NFTs, fans will receive privileges for unique experiences, collectibles, and digital currency. With LAVA, Real Madrid will bring the fan experience to you, to your neighborhood, at your favorite store or at your favorite restaurant. As NFTs that last forever, the fan experience will never end,” said Wen Miao, LAVA’s chief executive officer.
The Smart Ticket NFTs is powered by LAVA and launched on Flow, the blockchain built for the next-generation of apps, games, and the digital assets that power them. Flow was designed to make it easier for developers to build consumer-friendly applications, at scale, on the blockchain.
“It’s exciting to see LAVA and Real Madrid use NFTs in an innovative way to bring new experiences to sports fans across the globe,” said Mickey Maher, Dapper Labs’ senior vice president of partnerships. “Our collaboration with Real Madrid and LAVA to bring the Smart Ticket NFT on Flow to more than 600 million Real Madrid fans is another step in our shared commitment to revolutionizing the fan experience.”
According to a report from CoinTelegraph, nearly forty percent of institutional investors in Canada have exposure to cryptocurrency, as revealed by KPMG. This finding underscores the growing acceptance and adoption of digital assets among institutional investors in the country.
The report indicates that a significant portion of institutional investors in Canada are actively investing in or exploring opportunities in the cryptocurrency market. This trend reflects a shift in sentiment towards digital assets, with more investors recognizing the potential for long-term growth and diversification offered by cryptocurrencies.
KPMG’s findings highlight the increasing mainstream acceptance of cryptocurrencies among traditional investors, as well as the growing interest in blockchain technology and its potential applications across various industries. As institutional investors continue to enter the cryptocurrency market, they are expected to bring additional capital and liquidity, further fueling the growth and maturation of the digital asset ecosystem.
Overall, KPMG’s report signals a significant milestone in the adoption of cryptocurrencies in Canada, indicating that institutional investors are increasingly recognizing the value proposition of digital assets and integrating them into their investment portfolios. This trend is likely to accelerate the broader adoption and mainstream acceptance of cryptocurrencies in the country and beyond.
Source: cointelegraph.com
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Blockchain
BounceBit (BB) Megadrop Now Open: Participate by Subscribing to BNB Locked Products or Completing Web3 Quests
The BounceBit (BB) Megadrop is now open for participation, as announced by Blockchain.News. This event presents an exciting opportunity for users to earn BB tokens by engaging in various activities, including subscribing to BNB locked products and completing Web3 quests.
Participants can join the BB Megadrop by subscribing to BNB locked products or completing Web3 quests, both of which offer different avenues for earning BB tokens. By participating in these activities, users have the chance to accumulate BB tokens and potentially benefit from the rewards associated with the Megadrop.
Subscribing to BNB locked products allows users to earn BB tokens by locking their BNB assets for a specified period. This not only provides users with an opportunity to earn rewards but also contributes to the liquidity and stability of the BounceBit ecosystem.
Additionally, completing Web3 quests offers users an alternative way to earn BB tokens by engaging in various tasks and challenges related to Web3 technology. These quests provide users with a fun and interactive way to learn about blockchain and cryptocurrency while earning rewards in the form of BB tokens.
Overall, the BB Megadrop presents an exciting opportunity for users to participate in the BounceBit ecosystem and earn rewards by engaging in activities that contribute to the growth and development of the platform. As the Megadrop progresses, participants can look forward to additional opportunities to earn BB tokens and potentially benefit from the rewards associated with this event.
Source: blockchain.news
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Cronos, a prominent blockchain platform, has announced a collaboration with KYVE aimed at revolutionizing blockchain data, as reported by CryptoNewsZ. This partnership represents a significant step forward in enhancing the efficiency and scalability of blockchain data storage and retrieval.
The collaboration between Cronos and KYVE seeks to leverage KYVE’s decentralized data storage and retrieval solution to enhance the capabilities of the Cronos blockchain platform. By integrating KYVE’s technology, Cronos aims to address the challenges associated with storing and accessing large volumes of data on the blockchain, such as scalability and cost-effectiveness.
KYVE’s decentralized data storage solution utilizes a network of distributed nodes to store and retrieve data, ensuring high availability and reliability. This approach not only improves the efficiency of data storage and retrieval but also enhances the security and resilience of the blockchain network.
The partnership between Cronos and KYVE is expected to unlock new possibilities for decentralized applications (dApps) and smart contracts built on the Cronos platform. By providing a more efficient and scalable solution for blockchain data management, Cronos aims to attract developers and enterprises seeking to leverage blockchain technology for a wide range of applications.
Overall, the collaboration between Cronos and KYVE represents a significant development in the blockchain industry, highlighting the importance of innovation and collaboration in driving the evolution of decentralized technologies. As the partnership progresses, it is poised to deliver transformative benefits for blockchain data management and accelerate the adoption of decentralized applications and services.
Source: cryptonewsz.com
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