Blockchain
Real Madrid and LAVA deliver first-ever Smart Ticket NFT experiences on Flow that transform fan engagement for Real Madrid’s 600 million global fans
Today, LAVATM announced that it has enabled the Real Madrid Football Club to issue smart ticket NFTs on Flow that can be collected and traded by fans all over the globe.
First launched at the September 28, 2021 match at Santiago Bernabéu Stadium against Sheriff Tiraspol, the smart ticket NFT enables select fans and partners to receive exclusive rewards on their digital smart ticket. The individuals can then redeem digital currency that they can use to access exclusive digital items designed specifically for the event.
The potential fan reach is significant, as Real Madrid generates the highest levels of fan engagement around the world with a global fan community of around 600 million. NFTs will give the club the ability to connect with its fans whether they’re in the stadium or not.
“Leveraging NFTs, Real Madrid is giving our fans the opportunity to invest in themselves, collect exclusive digital items, and own a piece of the online world. It’s fundamentally game changing for the fan experience. Because they’re digital, NFTs give us the ability to create a whole new experience layer for fans who have limited abilities to connect with the club beyond watching a live match. In the future, NFTs will enable the club to connect with our fans where they are, online or offline,” said Michael Sutherland, chief transformation officer at Real Madrid.
LAVA believes that the most valuable part of any brand is its social network – its community – and the incredible data that comes with the network. Unfortunately, before LAVA, brands have handed their customer engagement and data to social media platforms that have grown in value at the brand’s expense. As the realtime brand API for customer engagement in the new economy, LAVA shifts control and value back to brands.
“Every brand is looking for ways to deeply engage their customers in every moment and in every way. We’re thrilled to work with Real Madrid to revolutionize the fan experience whether you’re at the stadium or at home. Through Smart Ticket NFTs, fans will receive privileges for unique experiences, collectibles, and digital currency. With LAVA, Real Madrid will bring the fan experience to you, to your neighborhood, at your favorite store or at your favorite restaurant. As NFTs that last forever, the fan experience will never end,” said Wen Miao, LAVA’s chief executive officer.
The Smart Ticket NFTs is powered by LAVA and launched on Flow, the blockchain built for the next-generation of apps, games, and the digital assets that power them. Flow was designed to make it easier for developers to build consumer-friendly applications, at scale, on the blockchain.
“It’s exciting to see LAVA and Real Madrid use NFTs in an innovative way to bring new experiences to sports fans across the globe,” said Mickey Maher, Dapper Labs’ senior vice president of partnerships. “Our collaboration with Real Madrid and LAVA to bring the Smart Ticket NFT on Flow to more than 600 million Real Madrid fans is another step in our shared commitment to revolutionizing the fan experience.”
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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