Social investment platform Kikitrade today announced that Animoca Brands has increased its shareholding in Kikitrade to become the second-largest shareholder following Kikitrade’s plan to widen its participation in the decentralized blockchain gaming (GameFi) and non-fungible token (NFT) market.

The recent upsurge in GameFi, also known as play-to-earn (P2E) games, has dominated the blockchain market over the past several quarters. Blockchain games like Axie Infinity, NBA Top Shot and The Sandbox have quickly become killer applications of blockchain technology with powerful adoption. Kikitrade’s superior in-app community provides a comprehensive platform for GameFi players, investors and traders to connect, while also serving as a bridge between GameFi and the centralized finance (CeFi) world.

“We are excited to deepen our partnership with Kikitrade, and we see this collaboration as a significant step toward the open metaverse,” commented Yat Siu, the Executive Chairman and Co-founder of Animoca Brands. “Together with Kikitrade, we aim to further develop GameFi player education and build an accessible GameFi ecosystem for beginners.”

Through this cooperation, both Kikitrade and Animoca Brands will promote newly launched and upcoming GameFi projects by providing comprehensive financial infrastructure to a mass audience and incubating. Kikitrade will establish GameFi Studio in the near future to accelerate the development of GameFi and NFT market.

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Sean Tao, Co-founder and CEO of Kikitrade, said, “The Kikitrade and Animoca Brands partnership is a turning point for enabling mass adoption of GameFi. With its social capabilities, Kikitrade will create an educational platform that connects GameFi players and CeFi users – on one hand streamlining GameFi players’ ability to monetize their gaming experience, while on the other hand introducing CeFi users to the GameFi ecosystem.”