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Amanda Cerny Gets Influential With Blockchain on UTU.ONE

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UTU.ONE, the blockchain-powered social app built to redefine social, is excited to announce that one of social media’s most recognized influencers, Amanda Cerny, has joined UTU.ONE. With over 50 million-plus followers across several social platforms, the actress and social media trailblazer continues to captivate the world by announcing that she will be joining UTU.ONE as part of the official app launch.

Earning the esteemed status as the number one ranked IGTV account holder globally makes Amanda a significant addition to the UTU social network. Cerny will continue to share her daily dose of humor and happiness, helping people feel their best through her own DAC (Decentralized Autonomous Community) made available exclusively through the UTU.ONE social app.

I love how there is no way for fake accounts, bots, and therefore targeted bullying on UTU.ONE”, shares Cerny. “I’m excited to join this positive and protected platform and community.”

The platform is for real people only, and there is no collection of personal data, no passcode, or birth date required to join. Signing up is made easy through facial recognition, and because everyone’s face is unique, every user on the UTU (User to User) platform is verified as a real person.

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I’m thrilled for my fans to join so we can begin enjoying UTU.ONE together… it gives me comfort knowing their personal data is protected through the first-ever social media platform built on blockchain”.

UTU.ONE is the only platform that combines a tokenized economy with the power of social media. It is the next-generation social platform built on blockchain for real people. It offers unique features such as facial recognition sign-up and NFT rewards designed to benefit UTU members for interacting with the platform and other members.

Fans and Users can download the UTU.ONE app from both Apple and Google stores and join Amanda’s DAC community for free by using her CERNY token: https://download.utu.one/amanda

The company has made a total commitment to privacy, security, and transparency by making a significant investment in the EOS blockchain to develop a scalable, reliable, eco-friendly, and secure platform. The UTU commitment that our User to User community (UTU) can expect from UTU.ONE. Together we will create unique user experiences designed to redefine social values for the benefit of everyone. UTU looks forward to welcoming users to the platform.

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HODL 2025 opens in Dubai, advancing the Emirates’ position as a global financial innovation hub

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HODL 2025 opens in Dubai

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Millionero Shines at TOKEN2049 Dubai

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Blocks & Headlines: Today in Blockchain – May 14, 2025

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Blockchain’s evolution continues at breakneck speed, shifting from niche applications into mainstream finance, supply-chain integrity, and social impact initiatives. Today’s briefing spotlights five stories that illustrate this maturation: Cardano’s seamless asset integration in the privacy-focused Brave browser; a strategic partnership between Cokeeps and Maybank Trustees to bring tokenized wealth management to institutional clients; Ripple’s leadership framing blockchain as the dismantler of traditional banking silos; the UNDP’s pilot using distributed ledgers to improve HIV treatment tracking across Eurasia; and a novel IoT-blockchain collaboration to authenticate fine wines end-to-end. In this op-ed–style roundup, we analyze not only the mechanics of each announcement but also their broader implications for Web3’s scaling, DeFi’s credibility, and blockchain’s social-good potential.


1. Cardano Integrates Native Blockchain Assets into Brave Browser

What Happened
On May 13, Cardano foundation engineers unveiled a collaboration with Brave Software to natively support Cardano blockchain assets—ADA tokens and native tokens—within Brave’s wallet panel. Users can now view balances, send ADA, stake directly, and interact with back-end metadata for Cardano NFTs, all without leaving the Brave interface. This move follows Brave’s earlier Ethereum and Solana integrations, signaling a multi-chain future for privacy-centric browsers.

Analysis & Implications

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  • User Experience Leap: By embedding Cardano functionality at the browser level, Brave eliminates friction for onboarding new users who would otherwise juggle external wallets or browser extensions. Easier access to staking and NFT markets could drive stronger engagement for Cardano’s ecosystem.

  • Multi-Chain Convergence: Brave’s strategy underscores the shift from siloed blockchain apps toward unified, chain-agnostic user experiences. As Web3 users demand seamless access across protocols, wallets and browsers will compete to offer the most inclusive multi-chain dashboards.

  • Cardano’s Market Position: For Cardano, this integration is a validation of its low-fee, high-throughput value proposition. While Ethereum remains dominant in DeFi and NFTs, Cardano’s energy efficiency and growing dApp roster may attract users seeking alternatives—especially if wallet UX barriers continue to fall.

Opinion
Brave’s embrace of Cardano assets exemplifies the coming era of “wallet-agnostic” access, where the browser becomes the front door to multiple blockchains. For Cardano, it’s a critical trust signal that boosts on-ramps and could accelerate liquidity in its DeFi protocols. Yet success hinges on robust in-browser security and responsive UI design—any wallet bugs or performance lags will erode the trust this collaboration seeks to build.

Source: CoinDesk


2. Cokeeps & Maybank Trustees Develop Blockchain Asset-Management Solutions

What Happened
Malaysia’s Cokeeps, a digital-asset custody pioneer, has partnered with Maybank Trustees to design and deploy tokenized asset-management platforms for institutional investors. The joint solution leverages a permissioned blockchain to record ownership of tokenized bonds, real-estate funds, and alternative-assets, while integrating smart-contract–driven compliance checks and real-time audit trails.

Analysis & Implications

  • Institutional Adoption: By combining Cokeeps’s custody technology with Maybank’s regulatory expertise and trustee services, the duo addresses two perennial barriers to institutional crypto investment: custody risk and compliance certainty. This model could serve as a blueprint for other Asia-Pacific custodians.

  • Tokenization Benefits: Tokenized securities on a shared ledger can reduce settlement times from days to seconds, lower transaction costs, and open fractional-ownership models—broadening access to asset classes historically reserved for high-net-worth individuals.

  • Regulatory Alignment: Embedding KYC/AML logic into smart contracts ensures that every token transfer automatically enforces jurisdictional rules. As regulators worldwide demand transparent on-chain auditability, such integrated controls will become table stakes for institutional offerings.

Opinion
This collaboration exemplifies how established financial institutions can embrace blockchain without ceding control. Rather than disrupting Maybank’s trustee role, tokenization enhances it—transforming trustees from manual record-keepers into guardians of programmable assets. The real test will be scale: can the platform handle high-volume trading with uncompromised security and consistency? If so, we may see a wave of legacy banks repackaging their services through blockchain rails.

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Source: The Star


3. Ripple Board Member: “Blockchain Is Unbundling Banks”

What Happened
On May 14, Stuart Alderoty, a board member at Ripple Labs, declared in an industry webcast that blockchain technology is fundamentally “unbundling” traditional banking services—payments, settlements, custody, and compliance are each evolving into modular, chain-native offerings. He argued that banks will increasingly source best-of-breed infrastructure from fintech and blockchain providers rather than maintain monolithic, in-house systems.

Analysis & Implications

  • Modular Finance: Alderoty’s vision anticipates a composable finance ecosystem: banks orchestrate various on-chain services—liquidity pools, cross-border rails, automated KYC—via APIs, akin to how e-commerce platforms integrate third-party payment gateways and fraud-prevention tools today.

  • Competitive Pressure: Incumbent banks face competition not only from neobanks but also from protocol-level service providers (e.g., on-chain oracles, decentralized exchanges). To retain clients, banks must either build or partner to offer seamless, blockchain-enhanced products.

  • Industry Collaboration: Ripple itself underscores this shift: its On-Demand Liquidity service unbundles foreign-exchange and settlement from legacy correspondent banking, delivering real-time cross-border payments at reduced cost.

Opinion
The unbundling thesis places a premium on interoperability and standards. Without common protocols, financial services risk siloed “rails” that mimic today’s fragmented SWIFT-based processes. Collaborative industry consortia—like the U.K.’s Project Rosalind or Japan’s mHUB—will be crucial to define shared messaging formats and governance frameworks. For blockchain to truly disaggregate banking, ecosystem players must coalesce around open, secure standards.

Source: U.Today

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4. UNDP’s Big Ideas: Using Blockchain to Fight HIV in Eurasia

What Happened
The United Nations Development Programme (UNDP) launched its “Big Ideas” pilot in Eurasia, deploying a blockchain-enabled platform to manage HIV treatment data across multiple countries. The solution uses a hybrid public-private ledger to ensure patient anonymity while providing authorized clinics and NGOs with secure, immutable access to treatment adherence records and drug-dispensation logs.

Analysis & Implications

  • Data Privacy & Integrity: The hybrid architecture combines zero-knowledge proofs on a public chain—verifying treatment events without exposing personal health information—with a consortium chain that controls participant permissions. This dual model balances transparency and confidentiality.

  • Cross-Border Collaboration: HIV programs often span regions with varying healthcare regulations. A shared blockchain registry simplifies data exchange, reducing duplication and ensuring each patient’s history is up to date, even when they move between clinics or countries.

  • Scalability & Sustainability: Running on energy-efficient proof-of-stake networks and leveraging off-chain data storage for sensitive medical records, the platform minimizes transaction costs while maintaining high throughput—essential for scaling across thousands of patients.

Opinion
UNDP’s blockchain pilot represents a maturation of social-impact use cases—from proof-of-concepts to production-grade systems. By prioritizing patient privacy and regulatory alignment, this model could extend to other health-data challenges, such as vaccine distribution or epidemic tracking. The key will be forging long-term partnerships between multilateral organizations, local health authorities, and blockchain providers to sustain and expand the network beyond the pilot phase.

Source: UNDP


5. Identiv, ZaTap & Genuine Analytics Digitally Authenticate Fine Wines

What Happened
Identiv, ZaTap, and Genuine Analytics have unveiled a joint solution that employs specialized IoT tags and blockchain to verify the provenance of fine wines. Each bottle is fitted with a tamper-evident sensor that records temperature, humidity, and location data onto a permissioned ledger. Consumers can scan an NFC-enabled label to view the wine’s end-to-end history—from vineyard pressing to cellar aging and global shipping.

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Analysis & Implications

  • Counterfeit Mitigation: The fine-wine market suffers from widespread fraud, with counterfeit bottles estimated to comprise up to 20% of high-end sales. Immutable provenance records and sensor-backed condition reports significantly raise the bar for authenticity verification.

  • Consumer Trust & Engagement: Beyond security, the solution enhances the collector experience—buyers gain confidence in their purchase and a richer narrative around each vintage’s journey, potentially commanding higher resale values on secondary markets.

  • Cross-Industry Potential: This IoT-blockchain fusion can be adapted for other luxury goods—artworks, haute horlogerie, or premium spirits—where provenance and condition are paramount.

Opinion
By blending real-world data streams with ledger immutability, this collaboration exemplifies blockchain’s most compelling value proposition: trusted digital twins of physical assets. However, the system’s integrity depends on robust IoT security—if sensors are spoofed or tampered with, the chain of trust breaks. Stakeholders must therefore enforce secure tag provisioning, periodic audits, and tamper detection measures to uphold the solution’s credibility.

Source: PR Newswire


Conclusion

Today’s blockchain dispatch underscores a pivotal shift: decentralized ledgers are weaving into the fabric of finance, social impact, and supply-chain integrity. From Brave’s browser-level Cardano support to tokenized asset platforms, from the unbundling of banking services to health-data pilots and luxury-goods authentication, blockchain is proving its versatility and maturing beyond speculative markets. As on-chain and off-chain worlds converge, interoperability, security, and standards will determine which projects scale and which falter. For stakeholders across Web3, DeFi, and enterprise IT, the imperative is clear: embrace modular architectures, uphold rigorous governance, and focus on real-world value—only then will blockchain realize its promise of trust, transparency, and transformative efficiency.

The post Blocks & Headlines: Today in Blockchain – May 14, 2025 appeared first on News, Events, Advertising Options.

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