Amitabh Bachchan, Bollywood’s biggest megastar, launches NFT Collectibles on BeyondLife.club, an NFT platform with A-Listed Brands, Celebrities, and Athletes from Southeast Asia. The new platform is expected to significantly expand the NFT (Non-Fungible Token) industry, which has recorded around $2.5 billion in global sales already.

BeyondLife.club is a result of a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates, and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io. The platform facilitates credit card and digital payment users to buy NFTs and carry out transactions, as well as trade them in auctions.

Amitabh Bachchan will be the first celebrity to roll out his NFT collection through BeyondLife.club. His personal collectibles will be part of the opening of this maiden NFT platform from Rhiti Entertainment. Amitabh Bachchan commented on the partnership – “I have joined Rhiti Entertainment Pte Ltd – Singapore and will be launching NFTs soon on the platform.”

Arun Pandey, MD & Chairman, Rhiti Group, said – “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space are beyond imagination.”

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Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said – “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech-savvy audiences. Today, GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure, is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space.”

Saurav Banerjee, Co-founder, Rhiti Entertainment & MyyTake said – “NFT is the future – centralized marketplaces have gained quite a lot of traction throughout this year, making them an extremely profitable business for artists, celebrities, sportsmen, and differentiated content creators.”