Blockchain
VeChain Further Enables Producers Market To Bring the Competitive Benefits of Public Blockchain Technology To America’s Family Farms
Oatman Farms Premium Provisions is an Arizonian family-owned farm, passed down over four generations. Their products quickly became a staple during the pandemic – sourdough mixes. Despite selling a high-demand, on-trend breakout product, Oatman Farms needed a solution to mitigate the impacts of COVID-19 on the global food industry while addressing explosive growth in consumer demand for transparency, trust, and economic equity in value chains.
Enter Producers Market & VeChain – long-standing partners who continue to collaborate and unlock the competitive benefits of blockchain technology for producers and farmers worldwide. In December 2020, the two organizations collaborated on KnowSeafood.com, guiding consumers to high-quality, genuine sustainable seafood, a shining light amidst a background of global seafood fraud.
Producers Market is the creator of StoryBird, a powerful application that connects a consumer to the supply chain story of a given product. Powered by VeChain ToolChain™, the StoryBird application collects and uploads authentic product information onto the VeChainThor Blockchain. By doing so, the application enables all stakeholders, from farmers to processors, added-value parties and e-commerce platforms, buyers, and end consumers to validate product origin. Oatman Farms is the latest brand to sign on to use the groundbreaking platform for its product marketing.
“Oatman Farms adopted StoryBird for its farm and organic baking mixes because it allows us to showcase and differentiate our farming practices, ingredients and finished products with clarity, flair and transparency,” said owner Dax Hansen. “We have compelling stories to convey about our food, and StoryBird makes that storytelling easy, dynamic and feature-rich.”
Today 86% of US consumers believe brand transparency is more important than ever. 73% of consumers are willing to pay more for products guaranteeing total transparency. For brands, StoryBird offers a competitive advantage by allowing businesses to highlight the unique attributes of their products.
“StoryBird is a tool that connects people with the journey of their products by allowing them to actually see the people and communities who are economically impacted by their purchase, as well as tracing the product’s supply chain,” said Alex Karzag, head of product at Producers Market. “The idea is to give consumers the choice to buy a product that represents their values, whilst fostering greater equity and accountability in agricultural supply chains all around the world.”
Producers Market and Storybird chose VeChain to support blockchain integration due to its easy-to-deploy, cost-effective and scalable design.
“VeChain’s architectural structure was also a key factor as it readily allowed us to apply a Resources, Event, Agents (REA) accounting approach, a modeling technique that traces all the resources in a supply chain, captures the value creation pattern in all interactions, and reveals why business processes occur,” Karzag explained.
“We are happy to offer a reliable and cost-effective approach for our long-term partner, Producers Market, and address the challenges of their clients. As the leading enterprise public blockchain, VeChain’s technology has been used to boost transparency and track products throughout the wide-reaching global supply chain, and will be supporting the onboarding of more brands in the future.” Chief Marketing Officer of VeChain, Yvette Xia, added.
With Producers Market and VeChain working behind-the-scenes, Oatman Farms can focus on what it does best: produce delicious wholegrain, nutrient-dense baking mixes. All the while, consumers are assured through blockchain with a wholesome story baked into each fresh loaf.
Nothing tastes better than that.
Blockchain
Blocks & Headlines: Today in Blockchain – April 23, 2025 – EDPB, Binance, MicroCloud, Nile Coin, TruaBroker
Welcome to Blocks & Headlines, your daily op-ed–style briefing on the most significant developments in blockchain technology and the cryptocurrency industry. Today’s dispatch spotlights landmark privacy guidelines from the European Data Protection Board, Malaysia’s engagement with Binance’s founder to turbocharge digital finance, a groundbreaking blockchain reconstruction solution from MicroCloud Hologram, the impending launch of Nile Coin on Solana by Hyperscale Data’s subsidiary BitNile.com, and Trua’s AI-driven TruaBroker compliance platform. These stories underscore how regulation, infrastructure innovation, token launches, and compliance automation are shaping Web3’s next chapter.
1. EU’s Privacy Guardrails: EDPB Proposes Blockchain Data Access Guidelines
Source: Decrypt
The European Data Protection Board (EDPB) has published draft guidelines aimed at reconciling blockchain’s immutable architecture with GDPR’s privacy mandates. Key directives include avoiding on-chain storage of personal data when it conflicts with Data Protection by Design and by Default, conducting Data Protection Impact Assessments (DPIAs) for high-risk processing, and implementing organizational and technical measures to limit default data access to an “indefinite number of persons” Decrypt.
Op-Ed Insight:These guidelines mark a pivotal moment. By mandating privacy-by-design and off-chain anchoring of sensitive information, the EDPB effectively pressures projects to adopt hybrid architectures—where on-chain transparency coexists with off-chain confidentiality. While defenders of pure decentralization decry potential censorship, privacy advocates hail these guardrails as essential to prevent authoritarian misuse of immutable ledgers. Ultimately, projects that bake data protection into their smart contracts and storage layers will secure both regulatory compliance and user trust.
2. Malaysia Taps Binance’s CZ for a Blockchain Finance Overhaul
Source: Bitcoin News
Malaysian Prime Minister Anwar Ibrahim has initiated high-level discussions with Changpeng Zhao (CZ), Binance’s founder and former CEO, to position Malaysia as Southeast Asia’s preeminent hub for tokenization and digital finance. The dialogue focuses on leveraging blockchain to modernize capital markets, streamline cross-border payments, and foster regulatory sandboxes that attract global Web3 startups Beamstart.
Op-Ed Insight: Engaging CZ signals Malaysia’s ambition to leapfrog legacy financial architectures by importing Binance’s exchange expertise and compliance playbooks. Yet success hinges on crafting balanced regulations that encourage innovation without compromising investor protection. If Malaysia can marry CZ’s technical insights with proactive oversight—such as clear licensing pathways for decentralized exchanges—it could catalyze a shift in regional capital flows from traditional finance hubs like Singapore to Kuala Lumpur.
3. MicroCloud Hologram’s VSS-Powered Blockchain Reconstruction Solution
Source: PR Newswire
MicroCloud Hologram Inc. (NASDAQ: HOLO) unveiled an innovative blockchain reconstruction solution that employs Verifiable Secret Sharing (VSS) technology to split and distribute private key shares across distributed nodes. Four core components—VSS-based key sharding, redundant node storage, dynamic participant verification, and incentive-driven reward/penalty mechanisms—enable rapid, trustless restoration of blockchain data integrity following attacks or node failures PR Newswire.
Op-Ed Insight: As DeFi and on-chain finance proliferate, uninterrupted availability and data consistency have become paramount. MicroCloud’s VSS approach transforms reconstruction from a centralized recovery process into a decentralized protocol, minimizing reliance on any single custodian. This paradigm could redefine disaster-recovery benchmarks: imagine an exploited smart contract whose state is instantly rebuilt through pre-sharded secrets, preserving transactional continuity without manual key escrow.
4. BitNile.com to Launch Nile Coin on Solana Blockchain
Source: GlobeNewswire
Hyperscale Data, Inc. (NYSE American: GPUS) announced that its social gaming subsidiary BitNile.com will launch Nile Coin on Solana on May 1, 2025. Solana’s high throughput and low fees position it as an optimal platform for BitNile’s gaming ecosystems, where Nile Coin will fuel in-game economies, reward completions, and facilitate peer-to-peer transactions. Further details on tokenomics and utility are expected in the coming weeks GlobeNewswire.
Op-Ed Insight: While new token launches are ubiquitous, Nile Coin’s Solana-native design leverages one of the fastest blockchains for scalable micro-transactions—a critical requirement for social gaming. Success will depend on robust token utility, partnership integrations, and community incentives. If BitNile.com can embed Nile Coin across multiple entertainment verticals (e-sports, virtual concerts, NFTs), it could ignite a network-effect flywheel, bolstering both user engagement and on-chain liquidity.
5. TruaBroker: Automating Compliance with AI-Powered Trust Credentials
Source: PR Newswire (via Benzinga)
Trua, a leader in digital trust credentials, launched TruaBroker
, a cloud-based platform that automates compliance for broker-dealers and Registered Investment Advisors. Built on Trua’s patented Continuous Evaluation engine, TruaBroker delivers real-time monitoring of FINRA, SEC, and NFA records; identity verification; and continuous credential checks—all without IT integration. Its AI algorithms flag licensing gaps, disciplinary histories, and civil actions, enabling firms to maintain audit readiness and mitigate risk proactively Benzinga.
Op-Ed Insight: In an era when on-chain transactions intersect with regulated financial activities, seamless compliance is non-negotiable. TruaBroker’s model—issuing reusable, verifiable digital credentials anchored by blockchain—offers a blueprint for how KYC/AML processes can evolve into dynamic, trustless workflows. As DeFi platforms eye tokenized securities and on-ramps, integrating similar continuous-evaluation mechanics could become a competitive differentiator, blending self-sovereign identity with regulatory assurance.
Conclusion
Today’s headlines illustrate blockchain’s multifaceted evolution: from regulatory frameworks enforcing privacy and consumer rights, to infrastructure innovations that ensure resilience; from national strategies enlisting industry titans to drive tokenization, to platform launches forging new digital economies; and from compliance automation transforming institutional trust to AI-powered credentialing.
As the space matures, successful projects will be those that:
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Embed privacy and compliance by design—aligning with GDPR and global regulations.
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Invest in self-healing architectures—leveraging cryptographic primitives like VSS.
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Cultivate vibrant token ecosystems—anchored on high-performance chains.
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Adopt continuous, AI-driven governance—bridging the gap between Web3 innovation and traditional financial oversight.
Stay tuned to Blocks & Headlines for incisive commentary and daily updates on the blockchain stories that shape tomorrow’s decentralized future.
The post Blocks & Headlines: Today in Blockchain – April 23, 2025 – EDPB, Binance, MicroCloud, Nile Coin, TruaBroker appeared first on News, Events, Advertising Options.
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