Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 7, 2021.

“Royalty-related programming reigned supreme this week,” said Paul Dergarabedian, Senior Media Analyst, Comscore. “CBS’s Primetime Special ‘Oprah with Meghan and Harry’ topped the broadcast chart, captivating the curious eyes and minds of viewers. On cable, Hallmark’s made-for-TV movies ‘Fit for a Prince’ and ‘Crown for Christmas’ grabbed the #1 and #17 spots, respectively, signaling viewers’ interest extends beyond real royals.”

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 7, 2021)

RANK Advertisement	STICKINESS INDEX	RATING RANK	TELECAST Advertisement	NETWORK	DAY
1	167	1 Advertisement	Oprah With Meghan and Harry: A CBS Primetime Special	CBS	3/7/2021
2	152 Advertisement	155	Enamorándonos	UNIMAS	3/2/2021
3 Advertisement	146	91	Dulce ambición	UNIV	3/1/2021 Advertisement
4	145	79	Vencer el desamor	UNIV Advertisement	3/2/2021
5	144	11	Blue Bloods Advertisement	CBS	3/5/2021
6	142	108 Advertisement	La hija del embajador	UNIV	3/5/2021
7	140 Advertisement	3	The Voice	NBC	3/1/2021
8 Advertisement	139	7	FBI	CBS	3/2/2021 Advertisement
9	138	4	NCIS	CBS Advertisement	3/2/2021
10	136	139	Buscando a Frida Advertisement	TELMUN	3/5/2021
11	135	33 Advertisement	9-1-1: Lone Star	FOX	3/1/2021
12	135 Advertisement	12	FBI: Most Wanted	CBS	3/2/2021
13 Advertisement	134	18	Magnum P.I.	CBS	3/5/2021 Advertisement
14	132	25	9-1-1	FOX Advertisement	3/1/2021
15	130	123	Exatlón Estados Unidos Advertisement	TELMUN	3/7/2021
16	129	101 Advertisement	¿Te acuerdas de mí?	UNIV	3/2/2021
17	129 Advertisement	134	La suerte de Loli	TELMUN	3/2/2021
18 Advertisement	128	162	Undisputed III: Redemption	UNIMAS	3/7/2021 Advertisement
19	125	60	The Resident	FOX Advertisement	3/2/2021
20	125	13	American Idol Advertisement	ABC	3/7/2021

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 7, 2021)

RANK Advertisement	STICKINESS INDEX	RATING RANK	TELECAST Advertisement	NETWORK	DAY
1	153	32 Advertisement	Fit for a Prince	HALL	3/6/2021
2	148 Advertisement	1	2021 NBA All-Star Game1	TNT	3/7/2021
3 Advertisement	147	100	The Walking Dead	AMC	3/7/2021 Advertisement
4	142	41	The Curse of Oak Island	HST Advertisement	3/2/2021
5	140	48	When Calls the Heart Advertisement	HALL	3/7/2021
6	140	120 Advertisement	Tyler Perry’s Sistas	BET	3/3/2021
7	139 Advertisement	196	Married at First Sight	LIFE	3/3/2021
8 Advertisement	138	85	90 Day Fiance	TLC	3/7/2021 Advertisement
9	138	864	La Rosa de Guadalupe	GALA Advertisement	3/6/2021
10	137	71	WWE Monday Night Raw Advertisement	USA	3/1/2021
11	136	138 Advertisement	Tyler Perry’s The Oval	BET	3/2/2021
12	134 Advertisement	327	Dangerous Medicine	LMN	3/5/2021
13 Advertisement	129	106	Gold Rush	DSC	3/5/2021 Advertisement
14	129	148	The Real Housewives of New Jersey	BRAVO Advertisement	3/3/2021
15	127	406	Death Saved My Life Advertisement	LMN	3/4/2021
16	127	156 Advertisement	The Real Housewives of Atlanta	BRAVO	3/7/2021
17	127 Advertisement	111	Crown for Christmas	HALL	3/5/2021
18 Advertisement	127	223	Married to Medicine	BRAVO	3/7/2021 Advertisement
19	126	410	Basketball Wives	VH1 Advertisement	3/2/2021
20	125	386	VH1 Family Reunion: Love & Hip Hop Edition Advertisement	VH1	3/1/2021

1. From State Farm Arena in Atlanta.

[History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark is owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; TNT: Turner Network Television is owned by WarnerMedia; Galavision is owned by Univision Communications.]

The Stickiness Index is powered by Comscore’s TV Essentials and excludes local programming and all premium non-ad-supported channels. Advertisement

Comscore’s TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.