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RedFOX Labs Appoints New Marketing Chief as It Aggressively Expands Its Operations

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Vietnam-based RedFOX Labs Joint Stock Company (‘RedFOX‘) has appointed Philip Mostert as its Chief Marketing Officer for its top-level company RedFOX Labs.

The role will oversee all aspects of marketing across the RedFOX Labs’ entities, including its recent company acquisitions.

The strategic hire of Philip Mostert comes at a time of aggressive expansion for RedFOX Labs’ venture companies, including gaming, non-fungible tokens (NFTs), e-commerce, and digital advertising.

RedFOX Labs’ recent acquisition spree of MYMEDIA Digital and streaming and content platform, has seen the company acquire an audience of millions of users across Southeast Asia and a roster of blue-chip clients including Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO, and GrandRoyal.

In addition to the recent acquisitions, RedFOX Labs has secured a number of lucrative intellectual property and partnership deals – starting with the recently announced three-year exclusive multi-media and non-fungible token (NFT) deal with Miss Universe Philippines.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:

“Philip has an unparalleled background in performance growth marketing, having worked across 29 international markets, across all channels and mediums. He’s led global projects, including the 2010 Soccer World Cup, the Standard Chartered Bank global portfolio, and has developed deep partnerships with the region’s leading e-commerce and telco platforms.

“His previous commercial experience in revenue generation across multiple asset streams will ensure that he can take RedFOX Labs to the next stage of growth and unlock the true value of our most recent acquisitions.

Philip Mostert, CMO of RedFOX Labs commented:

“I’m thrilled to join RedFOX Labs, which I believe will be the next behemoth across the fastest growing sectors of e-commerce, gaming and digital advertising.

“I’ve been in the space for over 15 years, and having seen what RedFOX Labs has been brewing up – there is no doubt that this is an opportunity of a lifetime.

“We are only at the beginning of the journey at RedFOX Labs. The opportunities to reach the 306million internet users across Southeast Asia is endless. Almost a third are aged between 25 to 34. They’re platform literate, love digital technology and are thirsty for access. For me, this is the equivalent of being a kid in a candy shop.”

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

Blockchain

Exverse debuts its token on Bybit ahead of the FPS game’s launch

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Exverse, a free-to-play game bringing a fresh take on AAA first-person-shooters to Web3, announces the launch of its native $EXVG token on ByBit, a top-three crypto exchange by volume with over 20 million users. The ByBit launch will be followed by spot listings on the MEXC and Gate exchanges. Ahead of its full alpha launch in mid-May, Exverse hosted a soft-launch tournament for 5,000 early registrees on April 15 with cash rewards for top performers.

During the last bull run, Web3 games rose to prominence under the play-to-earn mechanism that made games like “Axie Infinity” so popular. As this model became widely replicated, many of these blockchain-based games prioritized the crypto elements at the expense of the actual game aspects. This trend could be seen in practice by many titles opting to undergo a token launch before even having a working demo, disincentivizing developers to build a quality game, and leaving users with no ecosystem or functioning game to play and spend or the native currency in.

With Exverse approaching its full launch, players can earn $EXVG by performing well while using the native token to enter matches, purchase premium items, and more. The $EXVG token builds on Exverse’s extensive beta and serves as the ecosystem’s currency while the game’s community witnessed a 20 percent growth in verified signups within a month. Supporting Exverse in their token launch are prominent launchpads and incubators that include Seedify, ChainGPT, and GameFi.

To build momentum for its upcoming alpha launch in mid-May, Exverse showcased its game by holding an exclusive deathmatch-style tournament for 5,000 early wait listers on April 15. The five-day tournament, which took place on the game’s ‘Battle Planet,’ gives players a chance to demonstrate their skills and win rewards via stablecoins and tokens. With $50,000 in total up for grabs, the top 100 performers earned at least $200. Top five finishers earnings were dispersed accordingly:

1st place: $4,000
2nd place: $2,000
3rd place: $1,500
4th and 5th place: $1,000
Built using Epic’s Unreal Engine 5, Exverse utilizes blockchain technology to strike a balance between enjoyable, realistic, and immersive real-time gameplay. The game prioritizes skill over pay-2-win mechanics, enabling players to earn rewards by staking tokens before a season’s kickoff. Top performers receive a share of profits from in-game NFTs such as cosmetics and skins.

To support the ecosystem’s development, expansion, and growth while rewarding the team and its early supporters, 400 million $EXVG will be minted.

“We are extremely excited about our token launch and proud to work with a great partner like ByBit to make it happen,” says Fei Ooi Hoong, CEO of Exverse. “We worked tirelessly to develop a diverse, engaging, and intuitive first-person shooter capable of revolutionizing how the public views blockchain-based gaming. Our talented team tapped into its background in traditional gaming to develop a rich and immersive gaming experience and then strategically implemented the NFT elements and in-game economics to enhance the user experience.”

The post Exverse debuts its token on Bybit ahead of the FPS game’s launch appeared first on HIPTHER Alerts.

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Blockchain

39% of Canada’s institutional investors have exposure to crypto: KPMG

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According to a report from CoinTelegraph, nearly forty percent of institutional investors in Canada have exposure to cryptocurrency, as revealed by KPMG. This finding underscores the growing acceptance and adoption of digital assets among institutional investors in the country.

The report indicates that a significant portion of institutional investors in Canada are actively investing in or exploring opportunities in the cryptocurrency market. This trend reflects a shift in sentiment towards digital assets, with more investors recognizing the potential for long-term growth and diversification offered by cryptocurrencies.

KPMG’s findings highlight the increasing mainstream acceptance of cryptocurrencies among traditional investors, as well as the growing interest in blockchain technology and its potential applications across various industries. As institutional investors continue to enter the cryptocurrency market, they are expected to bring additional capital and liquidity, further fueling the growth and maturation of the digital asset ecosystem.

Overall, KPMG’s report signals a significant milestone in the adoption of cryptocurrencies in Canada, indicating that institutional investors are increasingly recognizing the value proposition of digital assets and integrating them into their investment portfolios. This trend is likely to accelerate the broader adoption and mainstream acceptance of cryptocurrencies in the country and beyond.

Source: cointelegraph.com

The post 39% of Canada’s institutional investors have exposure to crypto: KPMG appeared first on HIPTHER Alerts.

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Blockchain

BounceBit (BB) Megadrop Now Open: Participate by Subscribing to BNB Locked Products or Completing Web3 Quests

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The BounceBit (BB) Megadrop is now open for participation, as announced by Blockchain.News. This event presents an exciting opportunity for users to earn BB tokens by engaging in various activities, including subscribing to BNB locked products and completing Web3 quests.

Participants can join the BB Megadrop by subscribing to BNB locked products or completing Web3 quests, both of which offer different avenues for earning BB tokens. By participating in these activities, users have the chance to accumulate BB tokens and potentially benefit from the rewards associated with the Megadrop.

Subscribing to BNB locked products allows users to earn BB tokens by locking their BNB assets for a specified period. This not only provides users with an opportunity to earn rewards but also contributes to the liquidity and stability of the BounceBit ecosystem.

Additionally, completing Web3 quests offers users an alternative way to earn BB tokens by engaging in various tasks and challenges related to Web3 technology. These quests provide users with a fun and interactive way to learn about blockchain and cryptocurrency while earning rewards in the form of BB tokens.

Overall, the BB Megadrop presents an exciting opportunity for users to participate in the BounceBit ecosystem and earn rewards by engaging in activities that contribute to the growth and development of the platform. As the Megadrop progresses, participants can look forward to additional opportunities to earn BB tokens and potentially benefit from the rewards associated with this event.

Source: blockchain.news

The post BounceBit (BB) Megadrop Now Open: Participate by Subscribing to BNB Locked Products or Completing Web3 Quests appeared first on HIPTHER Alerts.

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