Blockchain
White Ops is the First and Only Company to Receive MRC Accreditation For Both Pre-Bid and Post-Bid Invalid Traffic Detection and Mitigation Across Desktop, Mobile Web, Mobile In-App and Connected TV
White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has become the first and only company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and Connected TV (CTV). This includes the first-ever accreditation for pre-bid detection and mitigation of SIVT of its Advertising Integrity product (the solution formerly known as MediaGuard) across all platforms, including CTV. White Ops has also been granted continued accreditation for post-bid detection within its Advertising Integrity offering (previously known as FraudSensor). White Ops’ post-bid detection solution has been accredited by MRC since 2016.
White Ops today verifies more than 10 trillion digital interactions per week, working directly with the largest internet platforms, DSPs and exchanges. With White Ops Advertising Integrity, platforms can tap into the most comprehensive pre-bid prevention and post-bid detection capabilities to verify the validity of advertising efforts across all channels. The White Ops bot mitigation platform uses a multilayered detection methodology to spot and stop sophisticated bots and fraud by using technical evidence, continuous adaptation, machine learning and threat intelligence. In most cases, White Ops delivers responses to partners in 10 milliseconds or less before a bid is made, saving time and money and ensuring that their advertising inventory can be trusted and fraud-free.
“Sophisticated Invalid Traffic can represent a significant drain on the digital advertising industry, both economically and also because of the erosion of advertiser confidence it can cause,” said George W. Ivie, Executive Director and CEO of the MRC. “White Ops’ achievement in becoming the first company to receive MRC accreditation for SIVT solutions that encompass both the pre- and post-bid processes, across desktop, mobile web, in-app, and OTT platforms, clearly speaks to its continued position at the forefront of this vital industry space.”
“Winning the fight against fraud requires a collective effort through partnerships across the entire ecosystem,” said Tamer Hassan, Co-founder and CEO of White Ops. “We are honored that organizations across the globe, including top internet platforms, entrust us to protect them against fraud. To be recognized by the MRC with this additional accreditation to our entire Advertising Integrity product demonstrates to the industry that we are delivering on our mission to disrupt the economics of cybercrime.”
“White Ops has been a valuable fraud prevention partner for FreeWheel as we have navigated through industry trends accelerated by the pandemic,” said Carl Kalapesi, COO FreeWheel. “Their pre-bid capabilities in the Connected TV space provide the inventory quality assurances we need, and deepens the trust our clients demand.”
Earlier this year, White Ops uncovered the largest-ever Connected TV fraud operation, named ICEBUCKET. At its height, the operation affected more than 300 publishers across 30 countries while stealing millions of dollars in ad spend. For more information on White Ops Advertising Integrity, please visit www.whiteops.com/products/advertising-integrity.
Blockchain
Blocks & Headlines: Today in Blockchain (BRICS, Hungri Games, Nano Labs, MetaHorse Unity)
Building Customer Trust in AI with Blockchain
Blockchain is emerging as a critical tool in addressing the trust deficit in artificial intelligence. By leveraging decentralized ledgers, companies can provide transparent data provenance, ensuring that AI algorithms operate ethically and without bias. This integration allows customers to verify the origins of data used in AI models, fostering greater confidence.
Businesses deploying blockchain for AI governance must prioritize simplicity and accessibility in their implementations. While the technology’s potential is immense, it is essential to communicate its benefits in a manner that resonates with non-technical stakeholders.
Source: Harvard Business Review
Blockchain at a Crossroads: Balancing Promise and Peril
As blockchain technology matures, it finds itself at a crossroads. On one side, the promise of decentralization continues to captivate industries, offering solutions for supply chain management, finance, and digital identity. On the other, challenges such as regulatory scrutiny, scalability issues, and energy consumption threaten to impede its growth.
The path forward will require a concerted effort from developers, regulators, and industry leaders. Collaborative frameworks that address these challenges while preserving blockchain’s core principles of decentralization and transparency are key to ensuring its sustained relevance.
Source: Cointelegraph
BRICS vs. USD: Blockchain’s Role in Economic Shifts
The BRICS nations (Brazil, Russia, India, China, and South Africa) are exploring blockchain-based solutions to reduce their reliance on the US dollar in international trade. By adopting decentralized technologies, these nations aim to foster economic independence and promote stability in the face of geopolitical tensions.
This initiative exemplifies blockchain’s potential to redefine global financial systems. However, its success hinges on addressing interoperability issues and fostering international collaboration. The evolution of blockchain-based trade networks could mark the beginning of a new era in economic diplomacy.
Source: CoinGeek
Hungri Games Expands MetaHorse Unity to Base Blockchain
Hungri Games has announced the expansion of its MetaHorse Unity project to the Base blockchain, aiming to enhance the gaming experience with improved scalability and lower transaction costs. This move aligns with the growing trend of integrating blockchain into gaming to create transparent and secure ecosystems.
By adopting Base, a layer-2 blockchain, MetaHorse Unity seeks to offer players a seamless and cost-effective gaming experience. The partnership highlights the potential of blockchain to transform the gaming industry, enabling innovative monetization models and fostering player engagement.
Source: CoinTrust
Nano Labs Purchases Trump Tokens to Celebrate Presidency
Nano Labs commemorated former President Donald Trump’s legacy with the acquisition of 47 Trump Tokens. This symbolic gesture underscores the intersection of blockchain technology and cultural milestones, showcasing how tokens can represent historical and social narratives.
The purchase also highlights the increasing role of blockchain in creating unique, tradable assets that capture moments in time. As tokenization continues to gain traction, it is redefining how value and significance are assigned in the digital age.
Source: PRNewswire
Final Thoughts: Blockchain’s Expanding Horizons
This week’s developments highlight the diverse applications of blockchain technology, from fostering trust in AI to reshaping global economic systems. As the industry navigates challenges and opportunities, collaboration and innovation will be crucial in unlocking blockchain’s full potential.
While hurdles such as scalability and regulation persist, the technology’s ability to drive transparency, security, and inclusivity remains unparalleled. The coming years will undoubtedly see blockchain continue to evolve, solidifying its role as a transformative force across sectors.
The post Blocks & Headlines: Today in Blockchain (BRICS, Hungri Games, Nano Labs, MetaHorse Unity) appeared first on News, Events, Advertising Options.
Blockchain
CoreNest Capital Announces Strategic Investments in SpaceX, CTGT, Open Clinic, Asha Health, CollectWise, Curo, Hybrd, and Study Dojo
OpenAI, xAI, SpaceX, Weave Robotics, Blaze Payments, Domu AI, Phonely AI, Andromeda Surgical, Texture Capital, Artisan AI, Piramidal,Avatar Medical, OpenCall, Fleak AI, Algorized, itsElectric, Dili, CTGT, Open Clinic, Asha Health, CollectWise, Curo, Hybrd, Study Dojo, Sologenic, Coreum, Pulsara
Blockchain
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