Sabio, the media and technology company behind App Science®, today announced it has been selected as the winner of the “Best Behavioral Targeting Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
“Sabio is a shining example of what the MarTech Breakthrough Awards program aims to highlight, with “breakthrough” machine-learning technology as well as a creative approach to push forward a higher standard in marketing,” said James Johnson, Managing Director at MarTech Breakthrough. “We applaud Sabio on their innovative approach to mobile marketing and advertising and we look forward to seeing continued success from the Company. Congratulations to Sabio on the well-deserved 2019 MarTech Breakthrough Award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.
Sabio’s App Science® is a proprietary machine learning platform that pairs observations of consumer behavior with corresponding data to inform marketing decisions. Sabio’s unique approach uses AI to examine how key customer behavioral data points work in combination with mobile data such as location, device and App ID information to formulate predictive clusters and the valuable customer insights that they glean.
“Our holistic approach means we don’t just look at the consumer in a vacuum,” said Joe Camacho, CMO, Sabio. “We take several important behavioral factors into consideration and utilize them to collectively identify the ideal consumer who will engage with a brand’s advertising content. We are firmly committed to providing our clients and partners with a platform that delivers smarter mobile advertising and insights, and we are thrilled to receive this 2019 MarTech Breakthrough Award in recognition of our commitment and success in doing so.”