PayU today announced the integration of their online payment services with Zoho CRM, one of India’s largest multichannel customer relationship management (CRM) software. Available immediately, the integration helps merchants in India who are looking to digitize their entire sales cycle and use PayU’s powerful payment collection and tracking along with a multichannel CRM platform to drive sales and grow their business.

Benefits of the Zoho CRM – PayU Integration

• Users can seamlessly add secure payment requests and collection features to Zoho CRM
• Helps businesses to easily track payment requests and handle reconciliation 
• Allows customers to easily complete payment through multiple options like credit cards, debit cards, UPI, and net-banking

Through conventional, disorganized methods, businesses are forced to track their customer’s payment information and history in online payment gateways, and then log into a different CRM system to track their sales pipeline and manually close their deals. By partnering with Zoho CRM, PayU India aims to break this siloed approach and simplify payment processes by streamlining payment collection, tracking and reconciliation. Partnering with PayU will help Zoho CRM leverage PayU India’s customized payment processing solutions, thereby enabling Indian businesses to process all online payments from a secure payment channel, and close deals faster while meeting customer demand for convenient online payment methods.

“Being the industry leader in payment services in India, PayU understands the payment business and aces in solving payment-related issues for Indian merchants, enabling their growth in the digital ecosystem. With this partnership, Indian businesses will be able to manage their client’s information, business and their payments – all from one place. With this association, we are expecting a surge in PayU India’s business, since all the merchants using PayU’s payment functionality on the Zoho CRM dashboard will be registered as PayU merchants as well,” said Nameet Potnis, VP Marketing & Growth, PayU. 

Commenting on the collaboration, Raju Vegesna, Chief Evangelist, Zoho Corporation, said, “We consider Zoho CRM’s integration with PayU as a great first step for further collaboration and a strong partnership. Our association with PayU India helps Indian businesses reach more customers and grow their business while also offering a seamless hyper-local solution to accept online payments.”

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SOURCE PayU India