Latest News
Superdry Lets Shoppers “Klarna It” With Latest Payments Partnership In the US & UK

British contemporary fashion brand Superdry and leading payments provider Klarna have today announced a perfect-fit partnership, enabled by Adyen. Superdry customers are now able to Pay later or Pay in 3 in the UK, and later this month will be able to Pay in 4 in the US, making everything from jackets to jeans more accessible to Superdry customers globally.
The introduction of new payment methods is the first wave of a global partnership, which will be further enhanced later on this year, when Klarna’s flagship Pay later product is rolled out internationally across markets.
The partnership comes as Superdry continues to focus on offering a superior customer experience for its new and returning shoppers, with Klarna identified as the best partner for a payments makeover.
Michael Rouse, Chief Commercial Officer at Klarna commented: “Partnering with Superdry and helping them bring a first class shopping and payments experience to their millions of consumers, has been a fantastic process bolstering their existing reputation as an innovative brand. It’s an exciting new partnership and another global retail superbrand added to our portfolio.”
Charlotte Wilson, Head of Ecommerce at Superdry added: “When we looked to update how we let our customers pay, Klarna was an obvious choice for us. Renowned as the ‘payments people’, we wanted to deal with experts who could offer simple onboarding, allowing our customers to receive maximum flexibility with minimum disruption to site. Adyen and Klarna delivered on all of that, and once live, we can’t wait to see the reaction to flexible and alternative payments, as we strive to provide the best experience for our customers.”
SOURCE Klarna
Latest News
Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!
About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!
Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.
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