Abu Dhabi Media (“ADM” or the Company), one of the fastest growing, multi-platform media and entertainment organizations in the Middle East and Sogou Inc. (NYSE: SOGO), an innovator in search and a leader in China’s internet industry, today jointly announced the development of the first AI News Anchor that will present news in Arabic and English on ADM’s channels. This cements ADM’s ongoing efforts to utilize the latest technologies and Sogou’s leading AI capabilities. It follows the partnership agreement signed between ADM and Sogou, in cooperation with the UAE Minister of State for Artificial Intelligence. The AI News Anchor is the first Arabic-speaking in the world with the ability to interact through face expressions with the Arabic language.

This announcement was made during a special signing ceremony at ADM’s headquarters. The event was attended by His Excellency Omar Sultan Al Olama, Minister of Artificial Intelligence. The agreement was signed by His Excellency Dr. Ali Bin Tamim, Director General of ADM, and Wang Yanfeng, General Manager of Voice Interaction Technology Center of Sogou.

Noura Bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development and Chairwoman of the Board of Directors of ADM, explained that this step aligns with the Company’s strategic plans which seek to keep up with digital advances in the media industry and adopt the latest available digital technologies, particularly in AI.

Noura Al Kaabi said the AI news anchor will support ADM’s efforts to provide guided and diverse content according to the highest international standards that meet the needs of the Company’s large audience base across the Arab world.

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His Excellency Omar Sultan Al Olama, Minister of Artificial Intelligence, said: “The use of artificial intelligence and technological tools in the media sector will result in a qualitative leap forward within the media landscape in the UAE and the wider region. The use of these advanced solutions will benefit the industry by enriching media content, supporting media research, and providing new opportunities for young professionals to build new skillsets suited to future media channels. The deployment of this advanced technology presents us with the opportunity to further define the future of the sector in a way that benefits all members of society.”

“These new developments within the media sector are in line with the UAE Government’s strategy of developing unique new models and systems built around artificial intelligence and advanced technologies that support the nation’s transformation into a knowledge based society and economy,” added H.E. Al Olama.

Incorporating the industry-leading algorithms and latest advances in speech synthesis, image detection and deep learning, the AI news anchor presents a lifelike resemblance of a professional human anchor, providing an increasingly seamless experience for viewers. With Sogou’s technology, textual input can be transformed into corresponding lip movements, providing users with a highly customizable interactive experience. With a focus on natural language processing and machine learning, Sogou has developed industry-leading capabilities in real-time audio and video synthesis. Together, ADM and Sogou are working to explore how technological innovation can be better integrated across media platforms, providing high quality programming for audiences worldwide.

With the integration of the AI news anchor, ADM’s platform will be able to provide news broadcasts more efficiently, in a range of engaging formats, and potentially 24/7/365. Sogou’s technology not only provides innovative solutions for traditional media channels but also works to facilitate more natural interactions between humans and machines.

His Excellency Dr. Ali Bin Tamim, Director General of Abu Dhabi Media, said that by launching the AI news anchor, ADM is writing a new chapter in Arab media. It also keeps pace with the Company’s efforts to develop all its brands according to strategic plans that aim to realize a quantum leap in providing media content across digital, TV, print, and audio platforms.

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HE Dr. Ali Bin Tamim also said: “Through this agreement, Abu Dhabi Media will develop this technology and present it to its audience, enhancing the company’s presence and the quality of its content, further bolstering its leading position as one of the most prestigious media establishments in the region and the world.”

Wang Yanfeng, General Manager of Sogou’s Voice Interaction Technology Center, said, “We are extremely pleased to partner with Abu Dhabi Media, a pioneering multi-platform media and entertainment organization. We look forward to sharing our AI News Anchor technology with an increasingly global audience. This marks the first time that Sogou’s AI News Anchor technology is being leveraged by an international media platform, and together we are thrilled to bring the AI News Anchor to Arabic-speaking viewers.”

Safe Harbor Statement

This announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates, and projections, which involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, intense competition in the market for search and search-related services; our need to continually innovate and adapt in order to grow our business; our reliance on Tencent platforms for a significant portion of our user traffic; and uncertainty regarding the extent and reach of PRC governmental regulation of sponsored search. Further information regarding these and other risks is included in Sogou’s Annual Report on Form 20-F for the year ended December 31, 2018 filed with the Securities and Exchange Commission on March 28, 2019, and other documents Sogou files with or submits to the Securities and Exchange Commission.

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