~ Multiplex to have India’s first BigPix – INOX’s homegrown giant screen format  

~ Massive 8-screen multiplex comes up at The Marina Mall 

India’s fastest growing multiplex chain, INOX Leisure Ltd, announced the launch of its third multiplex in the city of Chennai. The newest INOX multiplex in Chennai has come up at The Marina Mall on the Old Mahabalipuram Road, popularly known as the OMR. The massive multiplex boasts of 1820 seats spread across eight imposingly designed auditoriums. The occasion also marks the launch of INOX’s homegrown giant screen format – BigPix in India. Each of the eight screens in the multiplex is soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The multiplex operated its first show on Sunday, 31stMarch. INOX’s latest addition in Chennai would augment its presence in Tamil Nadu to a total of 31 screens across five properties.

Easily the largest multiplex of the buzzing and popular stretch of OMR, the all new INOX is comfortably located at The Marina Mall. Thanks to a smooth and breezy approach, the movie buffs in the region can enjoy a healthy dose of entertainment. The latest INOX multiplex is set to redefine the cinema viewing experience with its striking features including INOX’s very own big screen format, the BigPix, introduced first time in the country, with a larger than life stadium-like auditorium.

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The auditoria are equipped with Laser projection system offering 300% brighter and crystal clear image quality and an outstanding uniformity with higher contrast. In addition, the theaters also offer a surround sound experience from the Dolby ATMOS system, for the guests to enjoy a thunderous feel. The immersive ambience of each auditorium compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution.

The multiplex will boast of a string of customer-friendly digital features like paper-less check-ins, touch-screen enabled ticketing and interactive food-ordering. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX has also introduced Kiddles, a bright and exciting play area for kids, amply loaded with toys, books, relevant activities and content.

Commenting on the launch, Alok Tandon, Chief Executive Officer – INOX Leisure Ltd, said, “Our latest multiplex in Chennai is a complete package of entertainment, excitement, comfort and delectable gourmet experience. It has the best of technology, coupled with comfort, class and convenience, and a wide range of food choices, even for the non-movie guests. With this launch, we have reiterated our focus on ensuring a wholesome experience to our patrons and creating a stronger bonding with them. We are looking forward to welcoming the most passionate cinema-lovers to the latest entertainment destination in Chennai.”

Designed upon an eclectic theme, the multiplex greets its patrons with a bold and electrifying entrance, seamlessly combining with the style and vibrancy of multiple formats and offerings of INOX, wonderfully depicting a convergence of various design identities with distinct appeal. INOX is already operating two multiplexes in Chennai, at Citi Center, Dr RK Salai and at Chandra Metro Mall, Virugambakkam. With this launch, INOX will expand its presence to 139 multiplexes spanning 574 screens across 67 cities in the country.

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SOURCE: INOX Leisure Ltd