Latest News
UK Cannabis Brand Provacan CBD Sponsors Israel National Sports Team; Israel Aims to Be on World Rugby Map and Qualify for Future World Cup


The Israeli National Rugby Team officially unveiled Provacan – a premier CBD brand developed by Israeli cannabis research company CiiTECH – as a new team sponsor. Players ran onto the pitch at Wingate Sports Arena last week wearing newly-minted Provacan jerseys and proceeded to come out victorious against Bosnia and Herzegovina for their third consecutive win.
Clifton Flack, founder and CEO of CiiTECH and developer of the Provacan CBD brand, said, “Israel is the undisputed home of cannabis-based science and research and we are proud to be working closely to support grass-roots initiatives in an effort to promote the Israel Rugby Union – as well as advance the sport among the country’s growing youth player pool. While Provacan CBD products are not yet available here in Israel, we have seen several high-impact athletes across the UK and Europe switch to CBD for recovery purposes after relating to certain head injuries, an unfortunate outcome of contact sports.”
While rugby is a relatively nascent addition to Israeli professional sport, the governing body (which was initially founded as the Israel Rugby Union back in 1971), has actually been a member of the International Rugby Board since 1988.
Now operating under the jurisdiction of Rugby Israel, the immediate (and long-term) goal of new coach Kevin Musikanth is to “put Israel on the world rugby map” and qualify them for a future World Cup.
Avi Resch, CEO of the Israel Rugby Union (IRU), has said: “We are very pleased with the agreement that was signed between IRU and CiiTECH, and are confident that the cooperation will be fruitful and successful for both sides.”
He went on to say: “We would like to thank the entire CiiTECH team, as well its leader Mr. Clifton Flack, for the trust given to us in support of Israeli Rugby – as well as Israeli sport in general. CiiTECH is an organization that views sport as an important educational tool, and we are thrilled with Mr. Flack’s ambition to promote sport-based values and human nurturing. I would like to take this opportunity to wish the best of luck to both the men’s and women’s Israeli National Rugby teams in their upcoming season missions.”
Coach Musikanth reiterated this general sentiment, claiming that it is “truly fantastic having CiiTECH on board as a sponsor for Israeli Rugby. [This is] an innovative company, and together we will establish a positive partnership that will allow us to strive towards our goals of World Cup and Olympic qualification.”
Musikanth continued, “Rugby is no doubt a growing sport here in Israel, and I for one am inspired by the immense potential and determination of this pool of players. We are thrilled to have CiiTECH on board for our journey.”
As part of the sponsorship agreement, Provacan will feature as the primary shirt sponsor for all adult Israel National Rugby teams. As a UK-based company (where rugby is immensely popular), CiiTECH will also be working closely to support grass-roots initiatives in an effort to promote the Israel Rugby Union – as well as advance the sport among the country’s growing youth player pool.
CiiTECH will be at CannaTech 2019, taking place April 1-2 in Tel Aviv, Israel. The company will be showcasing its flagship CBD label Provacan, as well as sharing new product and research developments in the field of medicinal cannabis.
SOURCE CiiTECH
Blockchain
BioSig Technologies, Inc. Signs Definitive Share Exchange Agreement with Streamex Exchange Corp. to Launch First-Mover Real-World Asset (RWA) Tokenization Company Bringing Commodity Markets On-Chain.
Blockchain
From Onboarding to Settlement in Minutes: TransFi Launches BizPay to Redefine Global Business Payments

TransFi
Blockchain
Freeman Quantitative Trading(FQAI) 5.0 Is Coming—Ushering in a New Wave of Intelligent Investing
-
Blockchain Press Releases7 days ago
CoinW Unveils Industry-First Futures Protection Program:Instant Refunds Designed to Safeguard Traders
-
Blockchain Press Releases3 days ago
CM Global Services (CMGS) Secures Exclusive Multi-Year Logistics & Procurement Partnerships with Compass Mining and NovoMod
-
Blockchain Press Releases4 days ago
OnRe, Backed by Ethena, Solana Ventures, and RockawayX Launches Structured Yield Product Combining Real-World Stability and On-Chain Upside
-
Blockchain6 days ago
Blocks & Headlines: Today in Blockchain – May 19, 2025 | DoubleZero, Toobit, Story Protocol, Marco Polo, Argo Blockchain
-
Blockchain4 days ago
VanEck Prepares to Launch PurposeBuilt Fund to Invest in Real-World Applications on Avalanche
-
Blockchain Press Releases5 days ago
HTX Unveils Finalists for $6M Mars Program Special Edition, Space Journey Selection Enters Final Phase
-
Blockchain Press Releases3 days ago
WSPN Launches New Website, Unveiling Enhanced Vision for Next-Generation Stablecoin Infrastructure
-
Blockchain Press Releases2 days ago
Compass Mining Partners with Synota’s “Impact Mining” Initiative to Transform Bitcoin Hashrate into Community Impact