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Simultaneous Adoption in 10 Countries and Regions popIn Launches popIn Action, a Recommendation Service Utilizing Image Recognition Technology for E-commerce

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popIn Inc. (headquarters: Minato-ku, Tokyo; Representative Director: Tao Cheng; hereinafter “popIn”) announced that it will launch popIn Action, a visual-based product recommendation service that utilizes its innovative image recognition technology to search an e-commerce site for products and show visually similar products on the site in 10 countries and regions in Asia Pacific on March 30, 2019.

What is popIn Action? (https://action.popin.cc/)

popIn Action is a service that helps e-commerce site visitors find the products they want. It comes with a visual recommendation feature to show similar products to the products that a user is browsing or has uploaded on the site.

The product recommendation engine used by conventional e-commerce sites mainly employ collaborative filtering systems, which are generated by prediction – a user who bought a certain product is likely to buy other products that are often purchased with it. In order to implement accurate recommendations with a collaborative filtering system, an e-commerce site requires a large amount of historical user interaction data. Because popIn Action is able to show similar products by utilizing its image recognition technology and analyzing attributes of products such as color, patterns, shape and material, e-commerce sites can easily recommend similar products without historical user interaction data on those products.

popIn Action offers two functions.
1) Show recommended products similar to the one a user is browsing.
2) Show similar products from the e-commerce catalog when a user uploads an image stored on a smartphone or PC

Benefits of popIn Action

Because consumers cannot touch the physical products on e-commerce sites, how a product looks can be important deciding factors for users. Along with the recommendations through a collaborative filtering system, popIn Action expands purchase options for users, increasing the likelihood to purchase, which leads to more conversions.

popIn Action’s Integration and Cost

By adding just a line of code from popIn Action, an e-commerce site is empowered by Visual Search and Vision AI recommendation.

Instead of charging by the number of APIs consumed or impressions, popIn Action charges only when users click the recommended products and then add the products into the shopping cart.

Because costs occur in accordance with conversions, e-commerce sites can integrate it with minimal risks.

popIn Action’s pilot launch features 14 e-commerce sites in 10 countries and regions globally (scheduled to be provided starting March 30)

Comment from Tao Cheng, CEO, popIn Inc.

popIn Action is a seamless service available for any website around the world, independent of languages by utilizing image recognition technology. We aim for the expansion of this Japan-originated service centered on Asia, and then grow globally.

popIn will continue to offer a variety of value for users and partners around the world.

Company overview of popIn Inc.
Headquarters location: Roppongi Hills Mori Tower 39F, Roppongi 6-10-1, Minato-ku, Tokyo
Representative: CEO Tao Cheng
Company URL: https://www.popin.cc/
Main business: Provides major news media with intelligence enhancement services, such as a content discovery platform supporting native advertising. Develops and sells popIn Aladdin, the world’s first ceiling light with a projector since 2017.

SOURCE popIn Inc.

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Aiozium Launched SaaS-based Marketing Intelligence Tool Powered by AI

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Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better campaign optimization and high ROI.

Aiozium is a multi-dimensional platform that not only reads the data, makes sense of all the data and generate actionable insights on them, but also gives the real-time information about customer behavior. It builds the trend of the customers based on a various emotional and behavioral algorithm which leads to prediction and results in an increase of leads by selecting the best marketing mix and marketing strategies for optimum use of resources which results in greater ROI.

Reason Why Every Marketer Needs Aiozium

Aiozium is marketing ally, it is a tool for all the marketers which makes life simpler and completes the customer journey with ease.

– Emotional Algo: It is said that the only difference between Robot and Human is the emotions or the feel factor. Emotional algo consists of human psychological ethos. It analyses the behavior basis on different kinds of emotions exhibited by humans. It helps in analyzing the marketing communications, activities and asses their value. It also measures and analyses the emotions of a person towards buying the product.

– Contextual Algo: It analyses the content across various channels viz. website, email and all communication platforms based on multiple parameters such as aggression, transaction, emotion etc. It also analyses whether the user is persuaded with the interaction or not, basis on which it predicts the usefulness of the content.

– Behavior Algo: Based on historical and real-time customer behavior across all channels with prospective data listening mechanism, this model can learn, react and predict the most accurate customer flow for maximum conversion. It predicts the probability of the rate of conversion through Machine Learning, Deep learning, Natural Language processing and Augmented Visualization.

How Is It Going To Benefit The End-users:

On-boarding with Aiozium will reduce the marketing expenses by cutting down the misspend funds and optimizing the campaign to increase the ROI. It remembers and recollects the historical hand burns and successful campaigns and accordingly suggests marketers the most accurate pathway to follow. It also learns the customer behavior towards marketer’s product line. The best part of Aiozium is that it works across channels and sync with all the digital assets in a single click.

Automate, Sit Back and Relax

Aiozium is inviting the industry experts to have a test drive on their AI Marketing Ally. To book a slot, schedule a demo at https://www.aiozium.com/demo.html

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Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

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Oracle Data Cloud today announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle’s Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control over where, and around what content, their campaigns run.

“Given the tremendous volume and dynamic nature of content across the Reddit platform, Oracle’s Contextual Intelligence will offer the ideal solution to provide real-time brand safety for Reddit advertisers,” said Kurt Kratchman, Group Vice President for Product Development and International, Oracle Data Cloud. “With Oracle’s Contextual Intelligence deployed across the majority of the addressable footprint of the open web, our collaboration with Reddit serves as a natural extension into the UGC space, as we help advertisers ensure their advertising strengthens their brands.”

User-generated content has historically presented a challenge for brand safety services, as many third-party solutions do not accurately describe or categorize the scope and scale of dynamic content online. Oracle’s Contextual Intelligence integration with Reddit is a solution designed for UGC that looks not only for specific terms but also for the context in which they are used, to help advertisers place their ads in safe and brand-appropriate contexts on the Reddit platform.

“Among Reddit’s strongest propositions for advertisers is the depth and authenticity of conversations across thousands of interest-based communities,” said Jen Wong, Reddit’s Chief Operating Officer. “Our current approach to brand safety includes effective moderation at the platform, community and campaign levels, and we’re thrilled to leverage Oracle’s Contextual Intelligence to offer yet another layer of brand safety that’s 3rd-party verified and customized for Reddit’s engagement. Our work with Oracle will be the first time a UGC platform has embarked on a verified brand safety solution for custom feeds, and we’re excited to evolve the product and relationship to meet the demands of the market.”

 

SOURCE Oracle

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Carson Crosses $10 Billion in Assets; Sets Sights on Deepening Value to Partner Firms

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Carson Group, one of the fastest growing financial services firms in the country, today announced the firm has surpassed $10 billion in assets under management. Hitting this milestone highlights Carson’s status as a top-ranked RIA and coincides with several other recent breakthroughs for the organization.

  • Carson Partners, which include 108 firms and nearly 230 advisors within its ecosystem, now collectively serves more than 27,000 families across the U.S.
  • Signed net new assets from incoming advisors have risen to $1.45 billion year-to-date.
  • 215 Carson stakeholders now support the firm’s various advisor coaching and partnership offerings, 49 have joined in 2019 alone.
  • The organization will begin construction this month on its 200,000-square-foot, Omaha-based headquarters, which is slated for completion in late 2020.

“This has been a monumental month for the entire Carson family; not only in memorializing how far we’ve come in the last decade with asset growth but also in what we’re doing now to prepare for the next chapter,” said Ron Carson, founder and CEO of Carson Group. “We’re laying the groundwork for what I believe will be a 100-year company. We’re not plotting a quick and profitable exit or looking to sell; we’re building something bigger than ourselves here. Something we intend will forever change the world of financial advice for the better.”

Carson is constantly looking to expand and improve the ecosystem it offers partner firms. By doing so, it’s experienced tremendous growth in a time of change in the profession. From the recent Regulation Best Interest Rule to industry consolidation and an aging advisor population, the organization provides financial advisors a path to navigate disruption.

Due to Carson’s fast-paced growth, proactive moves are being made, including a plan to hire between 30 and 40 additional stakeholders through the end of 2019, releasing further iterations of client-facing technology and tools to enhance the experience advisors are providing, and expanding departmental support to ensure advisors are well-equipped to take advantage of the competitive landscape for attracting new business.

“We aim to build – and become – that fast-growing, innovative hub for financial services, because we know our competitive advantage is that we can move faster and do more for our clients, for less,” said Aaron Schaben, Executive Vice President of Carson. “Every decision we’re making right now – and every new partner we consider – must always bring us a step closer to doing what’s right for our clients. Advisors are seeing Carson deliver on that promise, and that is what most excites me as we look ahead to our future growth.”

In addition to being a mainstay in the Barron’s annual list of top wealth management firms, Carson Group remains among the Inc. 5000 list of America’s fastest-growing companies, has been recognized for two consecutive years by InvestmentNews as a top-50 firm for Best Places to Work for Financial Advisors, and was awarded a Best Places to Work in FinTech by American Banker.

 

SOURCE Carson Group

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