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Cybersecurity Spend Tops US$10 Billion in Q4 2018 as New Deployment Models Gain Traction

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According to Canalys estimates, worldwide cybersecurity spending exceeded US$10 billion for the first time in Q4 2018. Organizations increased their level of protection against malicious threats, while adhering to strengthening data compliance regulations. Total cybersecurity investment in 2018 reached US$37 billion, up 9% from US$34 billion in 2017. Despite the high priority many organizations give to protecting their data assets, endpoints, networks, employees and customers, cybersecurity still only represented 2% of total IT expenditure last year. This will inevitably rise as new, more frequent and sophisticated threats emerge, which will give vendors further growth opportunities. By 2020, total cybersecurity spend is expected to surpass US$42 billion on an annual basis.

“Over the next two years, the transition in cybersecurity deployment models will accelerate. Customers are changing their IT buying behavior, with the adoption of public cloud, and flexible consumption and subscription services,” said Canalys Principal Analyst Matthew Ball. Canalys data shows that in 2018 traditional hardware and software deployment accounted for 82% of the cybersecurity market. The remaining 18% was deployment of virtual appliances and agents, procurement through public cloud marketplaces and subscriptions to cybersecurity as a service.

By 2020, the proportion from traditional deployment models will fall to 70% as newer ways of delivering cybersecurity solutions gain traction. “Vendors will have to establish a diverse range of business models to support this transition, as different products suit different types of deployments. The key challenge to date for many has been making the new models more channel-centric, and integrating them with existing partner programs, especially customer transactions via cloud marketplaces,” Ball added. “This has recently been addressed by some cloud marketplaces, allowing partners to offer customized deals and pricing direct to customers, while tracking deal registration and rebates.”

“The leading cybersecurity vendors have embraced new deployment models, with each in the process of transitioning their businesses to more subscription-based revenue and increasing transactions via cloud marketplaces,” said Canalys Research Analyst Ketaki Borade. In Q4 2018, Cisco remained the overall worldwide market leader, growing its share from the previous year to just under 10%. Palo Alto Networks grew faster but remained in second place with 7%. Check Point, Fortinet, IBM and Symantec each had 6% market share in Q4. Overall, the top 10 cybersecurity vendors collectively represented 53% of shipments during this period, with the next 20 accounting for 21%.

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“Cisco, Palo Alto Networks, Barracuda and Check Point are also the top cybersecurity vendors on the leading public cloud marketplace, AWS Marketplace, selling their virtual offerings on a per hour and annual basis. This is still a small part of their overall business, but is the fastest growing area,” Borade added. “Barracuda Networks, Trend Micro and F5 Networks also have a strong presence on cloud marketplaces, highlighting their early move to adopt new deployment models.”

 

SOURCE Canalys

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From Sydney to the World – Valueex (VUEE) Exchange Announces Entry into the U.S. Market

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Betbazar Explores Cricket in iGaming: What Operators Need to Know

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Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round

 

With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?

We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.

Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.

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Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.

 

Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?

Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.

To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.

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This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.

 

What cricket-related products are currently making the biggest impact in the iGaming market?

Three products are really making waves right now.

First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.

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Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.

Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.

These innovations are driving serious volume — and, more importantly, keeping players coming back.

 

Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?

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AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.

What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.

On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.

So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.

 

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Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?

Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.

But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.

From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.

In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.

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About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.

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Veriff and Legitify Partner to Streamline Cross-Border Digital Notarisation

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