Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexicothrough its joint venture Nielsen IBOPE. This is the first MRC accreditation granted to a TAM service outside of the U.S. and the first international market for Nielsen Global Media.
“We congratulate Nielsen for meeting the rigorous requirements necessary to achieve MRC’s accreditation for its Television Audience Measurement service in 28 cities in Mexico,” said MRC Executive Director and CEO George W. Ivie. “Nielsen has strongly evidenced its commitment to continuous improvement of the service throughout our accreditation process, and we look forward to continuing our work together as Nielsen strives to meet the needs of the industry in Mexico.”
This accreditation provides the media industry in Mexico with an additional level of confidence as they leverage our measurement to account for television audiences in a reliable and effective way.
“For over four years, we have been working hand-in-hand with the MRC to make sure our Television Audience Measurement service complies with its standards, and today we are reassured that our service is reliable and effectively allows our clients to better plan, activate and optimize their spend,” said Jose De la Rosa, Nielsen IBOPE Mexico Market Leader. “We are proud to be able to provide the market with an independent view of the audience and the one source of truth.”
The MRC’s accreditation is an important milestone in the path for a more complete and comprehensive audience measurement service, that will allow broadcasters, advertisers and media agencies in Mexico to have a better understanding of the consumer discovery process—be it what they watch, listen to, share, post or engage with.
“While we are thrilled to be able to say that Nielsen is the first MRC accredited solution outside of the United States, and certainly we put a lot of time, effort and investment into this effort, we are even more excited about how this will help clients and the industry as a whole transact with a greater degree of rigor in this region,” said Toni Petra, EVP, Nielsen Global Media. “It’s crucial that in every country Nielsen has a footprint in to have leading measurement solutions that clients can rely on with confidence and that will help underpin both a stable measurement ecosystem and robust marketplace.”
Penta Security and R3 Announce Strategic Partnership for Digital Asset Management and MPC Technology
Penta Security and blockchain software firm R3 today announced that they have entered into a global strategic partnership for digital asset management and MPC (Multi-Party Computation) technology, combining Penta Security’s technologies and R3’s extensive enterprise blockchain platform, Corda.
With technology and services playing a critical role in digital asset payment and management aspects, the demand for a safer digital asset and private key management solution is dramatically increasing. The partnership brings together deep skills in MPC, blockchain key management solutions, technology development, and deployment in the finance sector via R3’s enterprise blockchain platform Corda.
As a result, Penta Security is devoted to expanding in the finance industry with its MPC technology which is based on the secret-sharing algorithm, and PALLET, an advanced key management solution for blockchain. Both parties will be heading to achieve goals through various new projects by forming a software enterprise firm, in addition to deploying Penta Security’s MPC technology on R3’s major projects.
Dr. Sim, Chief Technology Officer at Penta Security, said: “There’s no doubt that the private key to successful blockchain deployment is the most important asset. We believe Penta Security’s MPC and digital asset management technology can provide an ideal key protection solution for both blockchain and digital asset key protection. By diversifying our offerings through strategic partnerships, we’re excited to be devoting our expertise in the evolving blockchain scene.”
Cathy Minter, Chief Revenue Officer at R3, said: “The creation of a new market, powered by digital assets, is one of the most exciting promises of blockchain technology. Coupling our Corda platform with Penta Security’s MPC technology will be one step closer to addressing the industry demand for secure digital asset management. We are proud to be partnering with Penta Security to deliver an industry-leading solution and look forward to them achieving continued success in the future.”
SOURCE Penta Security Systems
FiO Fixes Wine, Gaming and Fitness Industry Pain Points
Innovative SaaS platform FiO is expected to release details on how its blockchain-onboarding service solves long-existing problems in wine provenance, online gaming and fitness tracking next week.
FiO merges the latest blockchain technology and GPG encryption with existing ledger software to create easy-to-use decentralized solutions for conventional businesses.
The company’s FiO software boasts a conventional form factor and simple templates to create a painless experience for non-technical users. Only 3 simple onboarding steps are required: user registration, service selection and finally, a connection to their API.
FiO’s “plug & play” technology aims to fix inherent issues that have long plagued traditional industries. For example, with counterfeit wines a multi-billion dollar problem, FiO enables a reliable and immutable traceability platform for wine products as they make their way from the vineyard to the consumer.
Through FiO’s simple blockchain tool, users can create a robust decentralized ledger and shareable digital certification pertaining to a wine’s appellation, winemaker, vintage year and shipping and storage. This enhanced ability to record the production, obtaining and selling of wine should foster greater trust between producers, distributors, resellers and collectors.
In recent years the fitness industry has seen a boom in wearable, biometric devices that track the end-user’s fitness regime and health vitals. FiO allows fitness gyms to integrate AI-enhanced features without compromising customer privacy. Gym users can consolidate their health and fitness training data from wearables, equipment and even medical service providers in one location, import token economy items and connect with social fitness influencers and networks.
The gaming industry, currently worth $150 billion per year, is predicted to double in value by 2022, with an increasing demand for B2B game development solutions that build and manage in-game item economies.
Until now, players could only trade and sell their virtual items directly or on third-party websites, with little protection against fraud, hacking and theft.
With FiO, game developers can now facilitate the easy and secure transfer of in-game items and rewards between players through their existing wallets. This increased functionality and fungibility of gaming rewards through blockchain will likely attract new players to the industry.
FiO made it clear that its platform is highly flexible and its benefits can be applied to nearly any conventional businesses. The company, currently in its final fundraising round, welcomes interested parties to get in touch.
Crypto Earn: Now Earn 8% p.a. on EOS Deposits
Crypto.com, the pioneering payments and cryptocurrency platform, announced today that it has added EOS to Crypto Earn, allowing users to enjoy up to 8% p.a. on their deposits.
In addition to having EOS available in Crypto Earn, deposit and withdrawal of EOS is also enabled on the Crypto.com App.
EOS.IO is a free, open-source blockchain software protocol that provides developers and entrepreneurs with a platform on which to build, deploy and run high-performing blockchain applications. It is currently supporting over 260 projects.
Crypto Earn now supports 16 coins including BTC, ETH, LTC, XRP, BNB, TUSD, PAX, USDC, MCO, BAT, LINK, CRO, MKR, DAI, PAXG with the addition of EOS. Interest is paid out weekly in the coin deposited with flexible, 1-month or 3-month terms available. Users earn more by staking at least 500 MCO.
Note: For the U.S. users, both deposit and withdrawal of EOS and Crypto Earn deposit in EOS are initially available in 38 states: Alaska, Arizona, Arkansas, California, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, West Virginia, Wisconsin, and Wyoming.
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