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Speaker Line-up Announced for Brand Marketing Leaders Summit Singapore 2019

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Forward Leading has announced speakers for the Brand Marketing Leaders Summit Singapore 2019, an invite-only conference where over 20 big brand speakers from diverse backgrounds share their stories and insights. Delegates will immerse themselves in the challenges, trends and untapped opportunities of how to strategically drive brand growth.

The Brand Marketing Leaders Summit will take place on April 24 & 25, at the Suntec Convention & Exhibition Centre, Singapore.

The speaker line-up includes Diane Yap (Head of Marketing of AXA), Lisa Wong (Head of Marketing of Swarovski), Richard Rubnan Que (International Marketing Director of L’Oréal), who will join a panel session to discuss the secret to building brand loyalty; Sandy Tantra, Head of Brand Marketing of Google will discuss how Google uses their search engine and tools to help SME’s and women empowered businesses launch their brands; Raymond MabasaDirector, Marketing & Digital Transformation of Unilever will showcase how to establish brand purpose.

Delegates also get to hear from Akshay TrivediDirector, Total Brand Experience, APAC of Johnson & Johnson. Akshay has more than 15 years of experience driving insight-based solutions in FMCG, Financial Services, Automotive and Pharmaceuticals, across Asia PacificMiddle East and Africa. His presentation at this summit will focus on ‘The New Branding: Creating Shareable Brand Experiences’. Clara LimSenior Manager, Partnerships of TripAdvisor will discuss the steps that she took to deliver successful campaigns for TripAdvisor.

This summit will shine a spotlight on Engaging Stories. Elaine NgHead of Communications of Philips will share her insights into the importance of digital storytelling in PR and how to build a unique brand story on social media; Vivek KhandelwalHead of Digital Marketing of American Express will also share his experience into this topic, from the perspective of how brand storytelling affects its consumers’ perception.

The speaker line-up also includes leaders from Facebook, P&G, Microsoft, Twitter, WWF International, Skyscanner, Times Publishing Group, HomeAway, Klook, Thermomix Singapore and EtonHouse International Education Group.

To view the agenda, please visit summit website: https://forwardleading.co.uk/summits/brand-marketing-leaders-singapore-2019

For more information, please contact:
Marketing Cooperation: marketing@forwardleading.co.uk    
Sponsorship and Delegate Registration: allan@forwardleading.co.uk

PR Newswire is the official news release distribution partner of Brand Marketing Leaders Summit Singapore 2019.

 

SOURCE Forward Leading

Blockchain

Penta Security and R3 Announce Strategic Partnership for Digital Asset Management and MPC Technology

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Amit Ghosh, COO of R3 APAC (left) and Dr. Sim, CTO of Penta Security (right)

 

Penta Security and blockchain software firm R3 today announced that they have entered into a global strategic partnership for digital asset management and MPC (Multi-Party Computation) technology, combining Penta Security’s technologies and R3’s extensive enterprise blockchain platform, Corda.

With technology and services playing a critical role in digital asset payment and management aspects, the demand for a safer digital asset and private key management solution is dramatically increasing. The partnership brings together deep skills in MPC, blockchain key management solutions, technology development, and deployment in the finance sector via R3’s enterprise blockchain platform Corda.

As a result, Penta Security is devoted to expanding in the finance industry with its MPC technology which is based on the secret-sharing algorithm, and PALLET, an advanced key management solution for blockchain. Both parties will be heading to achieve goals through various new projects by forming a software enterprise firm, in addition to deploying Penta Security’s MPC technology on R3’s major projects.

Dr. Sim, Chief Technology Officer at Penta Security, said: “There’s no doubt that the private key to successful blockchain deployment is the most important asset. We believe Penta Security’s MPC and digital asset management technology can provide an ideal key protection solution for both blockchain and digital asset key protection. By diversifying our offerings through strategic partnerships, we’re excited to be devoting our expertise in the evolving blockchain scene.”

Cathy Minter, Chief Revenue Officer at R3, said: “The creation of a new market, powered by digital assets, is one of the most exciting promises of blockchain technology. Coupling our Corda platform with Penta Security’s MPC technology will be one step closer to addressing the industry demand for secure digital asset management. We are proud to be partnering with Penta Security to deliver an industry-leading solution and look forward to them achieving continued success in the future.”

 

SOURCE Penta Security Systems

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Blockchain

FiO Fixes Wine, Gaming and Fitness Industry Pain Points

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Innovative SaaS platform FiO is expected to release details on how its blockchain-onboarding service solves long-existing problems in wine provenance, online gaming and fitness tracking next week.

FiO merges the latest blockchain technology and GPG encryption with existing ledger software to create easy-to-use decentralized solutions for conventional businesses.

The company’s FiO software boasts a conventional form factor and simple templates to create a painless experience for non-technical users. Only 3 simple onboarding steps are required: user registration, service selection and finally, a connection to their API.

FiO’s “plug & play” technology aims to fix inherent issues that have long plagued traditional industries. For example, with counterfeit wines a multi-billion dollar problem, FiO enables a reliable and immutable traceability platform for wine products as they make their way from the vineyard to the consumer.

Through FiO’s simple blockchain tool, users can create a robust decentralized ledger and shareable digital certification pertaining to a wine’s appellation, winemaker, vintage year and shipping and storage. This enhanced ability to record the production, obtaining and selling of wine should foster greater trust between producers, distributors, resellers and collectors.

In recent years the fitness industry has seen a boom in wearable, biometric devices that track the end-user’s fitness regime and health vitals. FiO allows fitness gyms to integrate AI-enhanced features without compromising customer privacy. Gym users can consolidate their health and fitness training data from wearables, equipment and even medical service providers in one location, import token economy items and connect with social fitness influencers and networks.

The gaming industry, currently worth $150 billion per year, is predicted to double in value by 2022, with an increasing demand for B2B game development solutions that build and manage in-game item economies.

Until now, players could only trade and sell their virtual items directly or on third-party websites, with little protection against fraud, hacking and theft.

With FiO, game developers can now facilitate the easy and secure transfer of in-game items and rewards between players through their existing wallets. This increased functionality and fungibility of gaming rewards through blockchain will likely attract new players to the industry.

FiO made it clear that its platform is highly flexible and its benefits can be applied to nearly any conventional businesses. The company, currently in its final fundraising round, welcomes interested parties to get in touch.

 

SOURCE FiO

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Blockchain

Crypto Earn: Now Earn 8% p.a. on EOS Deposits

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Crypto Earn: Now Earn 8% p.a. on EOS deposits

 

Crypto.com, the pioneering payments and cryptocurrency platform, announced today that it has added EOS to Crypto Earn, allowing users to enjoy up to 8% p.a. on their deposits.

In addition to having EOS available in Crypto Earn, deposit and withdrawal of EOS is also enabled on the Crypto.com App.

EOS.IO is a free, open-source blockchain software protocol that provides developers and entrepreneurs with a platform on which to build, deploy and run high-performing blockchain applications. It is currently supporting over 260 projects.

Crypto Earn now supports 16 coins including BTC, ETH, LTC, XRP, BNB, TUSD, PAX, USDC, MCO, BAT, LINK, CRO, MKR, DAI, PAXG with the addition of EOS. Interest is paid out weekly in the coin deposited with flexible, 1-month or 3-month terms available. Users earn more by staking at least 500 MCO.

Note: For the U.S. users, both deposit and withdrawal of EOS and Crypto Earn deposit in EOS are initially available in 38 states: AlaskaArizonaArkansasCaliforniaColoradoDelawareFloridaIllinoisIndianaIowaKansasKentuckyMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNorth DakotaOhio, Oklahoma,  PennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaWest VirginiaWisconsin, and Wyoming.

 

SOURCE Crypto.com

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