Periscope, one of the top fully integrated creative agencies in the nation, is helping PEMCO Insurance pledge its allegiance to the people of the Northwest and their pursuit of life, liberty and doing cool things with a new brand campaign.
This is the first campaign launch in a decade for the NW-based company, which supports a range of consumer insurance needs including auto, home, renters, umbrella and boat insurance and has achieved one of the highest customer retention rates in the industry. The fresh marketing strategy highlights why it matters to have people who understand you in your corner and how PEMCO’s Northwestern brand gives it an advantage over competitors.
“PEMCO cares deeply about relationships, our people’s success, and making a positive difference in our communities. We have an unwavering allegiance to the Northwest,” said MJ Vigil, PEMCO’s Chief People and Brand Officer. “NW people are unique – and we want to celebrate that. Our regional focus is an exciting opportunity; no other insurance company can say they know Northwesterners like we do. We value our Periscope partnership; they have helped bring our strategy and vision to life in an innovative and fun way.”
Campaign elements include a new website, connected TV, digital video, social media and out-of-home (OOH). For this strategic audience, the OOH comes to life through unique placements on messenger bikes, fitness centers, elevators, the walkway to stadiums, movie theatres and a colossal wall in Portland, along with a domination of King Street train station in Seattle.
“From skateboard commuters to entrepreneurs to snowboard addicts, the campaign celebrates the diversity and uniqueness of what it means to be a Northwesterner,” said Periscope Creative Director Ryan Peck. “Best of all, the work shows how PEMCO understands and supports that uniqueness and is the perfect choice to protect it.”
Periscope Creative Director Scott O’Leary added, “I have worked on insurance brands before and PEMCO has such a sincere approach. It is refreshing to collaborate with a company that prioritizes quality and authenticity above all else.”
Adding excitement to the campaign launch is the rapidly growing local population, driven in part, by the expanding presence of tech companies like Amazon and Microsoft. The United States Census Bureau estimates at least 1,000 people per week are moving to Seattle alone.
Ex-Softbank executive launches L3COS project to commercialize blockchain
Zurab “Z-Man” Ashvil, formerly of Softbank, is launching L3COS: a project to offer blockchain security and performance to national governments, businesses and individuals. He brings to the role of founder and CEO a PhD in Cybernetics and Applied Math as well as his professional experience.
L3COS: DNS for blockchain
The country code Top Level Domain DNS system grants countries digital domains that can be managed, developed and leased. L3COS [pronounced lecos] gives governments control over a blockchain-based infrastructure in a similar way. Assigning one of 195 super-nodes based on a Proof-of-Government (PoGvt) algorithm, L3COS gives national governments a controlling position in a blockchain-based national and international network that lets them interact with each other and with businesses and their own citizens.
Transparency and regulation: the next generation of blockchain infrastructure
Traditional blockchains offer trustless interaction and transparency, making them attractive to businesses and governments as well as individuals and solving many privacy and security issues inherent in standard software and web apps. However, the space has been difficult to regulate, with no access point to individual blockchains for regulatory authorities. At the same time, blockchain projects frequently struggle to attract institutional investment.
L3COS structurally recognizes that no one blockchain structure can be all things to all participants and uses a triple-layer structure to meet the needs of three types of uses: national governments, businesses and organizations, and individuals. This has been recognized by an increasing number of high-value investors seeking involvement with the project.
VeChain, Together with ASI Group and DNV GL, Announced the First Cross-continental Logistics And Trades Solution Based on Public Blockchain for Food & Beverage Industry On The 2nd CIIE
VeChain, the leading enterprise-friendly public blockchain platform, attended The China International Import Expo 2019 (CIIE). Held from November 5 to 10, the CIIE is a major initiative of the Chinese government to give firm support to trade liberalization and economic globalization.
In the first CIIE, VeChain showcased various blockchain solutions to enterprises and government officials. This year, together with its strategic partner DNV GL, VeChain announced a tripartite collaboration with ASI Group to initiate the first cross-continental logistics and trades solution powered by the VeChainThor public blockchain for food & beverage industry named Foodgates. It is the first platform powered by a public blockchain with verified and certified information of the full lifecycle of the products. The announcement was made on November 7, during the press conference organized by the France China Committee, which belongs to the Mouvement des Entreprises de France, the leading network of entrepreneurs in France with more than 750,000 member firms.
Before the conference, French President Emmanuel Macron attended the opening ceremony of CIIE.
As a company specialized in logistics, supply chain and global trade, ASI Group now joins hands with VeChain and DNV GL to develop the Foodgates, which aims to provide a world premium, blockchain-powered platform for consumers of high-end food & beverage products.
Mathieu Borge, Co-founder of Foodgates, ASI Group, said: “We developed a blockchain-powered solution which connects the best of French products to Chinese buyers, aiming at bringing transparency and traceability to the French-Chinese B2B market.”
“The immutability of public blockchain coupled with verifiable information makes this solution really unique. We see the massive potential of this collaboration, as the products are reaching out to an enormous market in China,” said Kevin Feng, the COO at VeChain.
Powered by VeChain ToolChain™, Foodgates enables Chinese buyers to purchase excellent French products with total assurance about the origin, quality and safety. French producers could also have a direct access to the Chinese market, which creates a trustworthy bridge between both ends.
Experts from VeChain provided comprehensive technical support, from underlying public blockchain protocol, the VeChain ToolChain™ APIs to the business consulting. DNV GL will assure that transparent and consistent data are logged onto the VeChainThor public blockchain.
On November 8, a gourmet dinner was co-hosted by ASI Group, VeChain and DNV GL. Over 50 distinguished guests, including government officials, French and Chinese journalists, and executives from industries were served with beef and pork imported from France by the Foodgates.
The adoption of VeChain blockchain technology is facing unprecedented opportunities.
VeChain will stick to our vision of powering the real economy. With the market maturing and evolving, there will be even more use cases developed on the VeChainThor public blockchain in the near future.
Global Blockchain in Energy Market Anticipated to Reach $6.29 Billion by 2024
According to a new market intelligence report by BIS Research titled ‘Global Blockchain in Energy Market − Analysis and Forecast, 2018-2024‘, the blockchain in energy market was valued at $ 518.6 million in 2018 and is projected to grow at a CAGR of 54.09% during the forecast period from 2018 to 2024. The market is expected to reach $6.29 billion by 2024. The market growth is largely attributed to the increasing integration of renewable energy sources, coupled with the increasing demand for decentralized power generation.
Browse more than 50 Data Tables and 132 Figures spread through 219 Pages and in-depth TOC on “Global Blockchain in Energy Market“
The increasing use of renewable sources of energy for electricity generation leads to unstable power supply and increase in the demand-supply gap. There has been a growing need to maintain the demand for energy with adequate supply, by reducing the overall energy consumption and increasing energy efficiency, sustainably. Distributed ledger technology (DLT) such as blockchain, is a relatively recent technological innovation that has wide-ranging implications for several sectors. The cryptographic technologies underpinning blockchains have been around for a few years, transforming innovative combinations into useful packages. In the power sector, such combination matched with the proliferation of distributed energy resources and grid-interactive devices makes blockchain potential a booming market.
The oil and gas sector has also been suffering from high operational costs and low efficiency rates across the industry. Countries such as the U.S., Germany, the Netherlands, and the U.K. are the frontrunners in the blockchain in energy market. Other key countries in the blockchain market for energy have been Estonia and Australia. The introduction of blockchain has resulted in numerous market expansion opportunities for leading companies in these countries.
BIS Research Report: https://bisresearch.com/industry-report/blockchain-in-energy-market.html
High growth in the market in the coming future is expected to be driven by rising awareness among governments about the need to mitigate power outages while also addressing the issues concerning the environment. The growing awareness in the market concerning the opportunities in renewable energy and battery storage systems has stimulated large-scale investments in the sector over the last decade.
According to Rakhi Tanwar, Principal Analyst at BIS Research, “There have been significant investments in the blockchain in energy industry since last three years. The industry is receiving investment from high-profiled individuals, financial investors, and major energy companies. In 2018, an amount of $466 million was invested in the industry, with 189 companies operating in the blockchain in energy market.”
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Moreover, the growing market of blockchain in energy is further expected to increase the involvement of companies across different segments of the value chain. It was analyzed that several companies preferred development strategies, such as partnerships, collaborations, and joint ventures to enhance their presence in the market, as compared to the relatively less adoptive strategies such as business expansions. To cite a recent example, in Sep 2019, Power Ledger launched a new blockchain-based project for energy trading across rural Australia. This project is expected to enable commercial buildings to trade excess solar power between each other. The said project has been launched in collaboration with Innovations Central Midlands WA, BSC Solar, Sonnen and CleanTech Energy.
This report is a meticulous compilation of research on more than 70 players in the blockchain in energy ecosystem and draws upon insights from in-depth interviews with the key opinion leaders of more than 25 leading companies, market participants, and developers. The report also profiles 15 leading companies across the supply chain. Key profiles include IBM Corporation, Microsoft Corporation, Oracle Corporation, BP plc, LO3 Energy, Inc., Power Ledger, E.ON SE, Energy Web Foundation, Grid Plus, Inc. and others.
Key Questions Answered in the Report:
- What is the global blockchain in energy market size in terms of revenue from 2018-2024, and what is the expected growth rate during the forecast period 2019-2024?
- What are the major driving forces, challenges, and opportunities that are expected to influence the demand for the blockchain in energy market during the forecast period?
- Which are the major stakeholders in terms of their contribution and impact in the blockchain in energy ecosystem?
- What kind of new strategies are adopted by the existing market players to expand their market position in the industry?
- What is the regulatory landscape in different regions for blockchain in energy?
- How each segment of the blockchain in energy market performed during the forecast period from 2019 to 2024, on the basis of
- type, including public and private
- component, including platform hardware and ancillary services
- end user, including power and oil and gas
- application, including power and oil and gas
- region, including North America, Europe, Asia-Pacific, and Rest-of-the-World (ROW)
SOURCE BIS Research
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