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Zara Leads BrandZ™ Top 30 Most Valuable Spanish Brands as Apparel and Retail Sectors Face Challenging Climate
In a ranking dominated by apparel brands, Zara has retained the top spot as the most valuable Spanish brand with a value of $24.8 billion in the BrandZ
Overall, the 2019 ranking value grew 1% to $103.9 billion but there were many brands that defied the average. CaixaBank(No. 13, $1.7 billion) was the fastest riser, up 36%, followed by oil & gas brand Repsol (No. 8, $3.0 billion) and national airline Iberia (No. 25, $430 million), which both grew by 19%.
The top five remained unchanged with telecom provider Movistar (No. 2, $21.6 billion), banking giant Santander (No. 3, $9.9 billion), finance brand BBVA (No. 4, $8.5 billion) and energy titan IBERDROLA (No. 5, $5.6 billion) completing the list.
Kindness and difference drive growth
When asked to associate which of 24 positive or negative words best described brands, those identified by Spanish consumers as ‘kind’ exceeded average growth rates by 5%. Iberia is perceived as the kindest brand in the Spanish Top 30, indexing 126 (where the average is 100).
Growth was also driven by a clear perception of ‘difference’, a measure of consumer recognition that the brand stands apart from rivals in its sector. Spanish brands in the ranking scoring highly on difference are worth an average of $6.9 billion, compared to $1.4 billion for those with a low difference score.
David Roth, WPP said: “Offering something different is vital for building brand value today if companies want to stand apart from their competition and grow their business faster. Being indistinct means slower growth and a greater vulnerability to fast-moving rivals. A significant proportion of brands clearly recognise this but there is potential for many of Spain’s most valuable brands to improve in this area.”
The BrandZ Top 10 Most Valuable Spanish Brands 2019
|
Rank 2019 |
Brand |
Category |
Brand value 2019 ($M) |
|
1 |
Zara |
Apparel |
24,801 |
|
2 |
Movistar |
Telecom providers |
21,614 |
|
3 |
Santander |
Banks |
9,879 |
|
4 |
BBVA |
Banks |
8,473 |
|
5 |
IBERDROLA |
Energy |
5,591 |
|
6 |
Naturgy* |
Energy |
5,110 |
|
7 |
Endesa |
Energy |
4,922 |
|
8 |
Repsol |
Oil & Gas |
3,018 |
|
9 |
Massimo Dutti |
Apparel |
2,210 |
|
10 |
Mercadona |
Retail |
1,818 |
Apparel’s competition
Zara’s top spot reflects its leadership in ‘fast fashion trend’ retailing, and while the brand saw a minor drop in value (1% year-on-year), it performed significantly better than the apparel sector as a whole, which fell 6% in total value over the same period.
Spain’s international apparel brands are being challenged by greater competition and currency fluctuations, as well as the ongoing challenge of transferring sales to digital platforms, all of which are impacting their brand value. The best-performing brand in this category was Pull&Bear (No. 11), which rose 5% to $1.8 billion and targets a younger group than many of its competitors. The retail sector also faced many of the same challenges, with total brand value down by 20%.
Banking boost
CaixaBank, this year’s fastest riser, stands out due to strong perceptions of its corporate responsibility (indexing 139); it is also the only Spanish bank to be perceived as ‘friendly’ (indexing 110). The banking sector saw the largest change in total brand value, up 12% to $21.9 billion, with six brands in the Top 30, including Bankia (No. 16, $1.1 billion), Banco Sabadell(No. 22, $516 million) and Bankinter (No. 29, $242 million).
Better financial results, fuelled by greater consumer optimism, rising employment, combined with the benefits of offering greater convenience to consumers via tools such as digital banking have helped boost brand valuations across the sector.
Other trends highlighted in this year’s BrandZ Top 30 Most Valuable Spanish Brands report include:
- A healthy brand is a valuable brand: The ranking shows a strong correlation between good health – as measured by BrandZ’s ‘Vitality Quotient’ metric – and brand value. The 10 healthiest brands in the ranking have an average value of $6.8 billion, while the bottom 10 have an average value of just $868 million. Healthy brands can be found across a range of sectors including beer, insurance, retail and travel but the healthiest is oil and gas company Repsol, which indexes 133.
- Brands need to show they can be trusted: While personal confidence is generally up, trust in institutions and the government is down, driving a growing need for honesty and transparency from Spanish brands – not least because trust is closely linked to recommendation, which is increasingly important in the digital age.
Martin Wohlfart, Head of Client Management, Madrid, Kantar Millward Brown, said: “For Spanish consumers we’ve seen it’s not just about cost but about valuing brands that are perceived to support local jobs and communities. Brands should maximise the presence they have in Spain, seize the opportunities to build on trust and demonstrate their contribution to national pride.”
The BrandZ Top 30 Most Valuable Spanish Brands report and rankings, and a great deal more brand insight for key regions of the world and hundreds of market sectors, are available online here.
The Spanish report, rankings, charts, articles and more can also be found via the BrandZ app. The BrandZ app also contains the same features and functionality for all BrandZ regional reports and can be downloaded free for Apple IOS and all Android devices from www.brandz.com/mobile or by searching for BrandZ in the respective iTunes or Google Play app stores.
Background and methodology
Created by WPP and Kantar, the valuation behind the BrandZ
The ranking combines rigorously analysed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from over 61,500 Spanish consumers on more than 700 brands in over 49 categories.
The ability of any brand to power business growth relies on how it is perceived by customers. As the only brand valuation ranking grounded in consumer opinion, BrandZ’s analysis enables Spanish brands to identify their strength in the market and provides clear strategic guidance on how to boost value for the long-term.
The BrandZ Top 30 Most Valuable Spanish Brands is the most definitive and robust ranking of the country’s brands available, and the brands ranked all meet these eligibility criteria:
- Brand is originally created in Spain
- The brand is owned by a publicly listed company traded on a credible stock exchange or a private company with financials publicly available
*Please note that consumer fieldwork was carried out prior to the rebrand of Gas Natural Fenosa as Naturgy.
The suite of BrandZ brand valuations and reports also includes China, India, Indonesia, Latin America, Argentina, Brazil, Chile, Colombia, Mexico, Peru, UK, US, France, Germany, The Netherlands, Australia, South Africa, Italy and Global rankings.
SOURCE Kantar
Blockchain
OKX Proof of Reserves Ranked Highest Quality Among Major Exchanges as 11th Consecutive Monthly Reserves Report is Published
OKX, a leading global Web3 technology company and crypto exchange, has published its industry-best 11th consecutive monthly Proof of Reserves (PoR), showing balances of USD$11.2 billion in primary assets, as its PoR was given the highest quality rating among major exchanges.
OKX’s latest PoR comes days after Castle Island Ventures partner and blockchain and Proof of Reserves expert Nic Carter ranked OKX highest of all major centralized exchanges on its quality of Proof of Reserves. In his ranking, he cited OKX’s credibility, knowledge of leadership, demonstrated commitment to transparency and overall PoR quality as reasons for his positive assessment.
OKX’s PoR covers 22 commonly used digital assets and shows that OKX has maintained a reserve ratio exceeding 100% for 11 consecutive months across all those assets. In addition to BTC, ETH and USDT, the assets included are: USDC, XRP, DOGE, SOL, OKB, APT, DASH, DOT, ELF, EOS, ETC, FIL, LINK, LTC, OKT, PEOPLE, TON, TRX and UNI.
OKX’s current reserve ratios are as follows:
- BTC: 102%
- ETH: 103%
- USDT: 102%
OKX Global Chief Commercial Officer Lennix Lai said: “With our 11th consecutive Proof of Reserves report, we are reaffirming our unwavering commitment to greater transparency and trust within the crypto industry. At OKX, we believe that integrity is the cornerstone of our success, and our PoR stands as a testament to our dedication to safeguarding user assets. As we approach a full calendar year of consecutive PoR releases, we have never been more committed to continuing to raise the bar for transparency in our sector.”
In August, OKX conducted two Twitter surveys to measure the sentiment of the online community with regards to the importance of PoR and transparency. Poll results showed that 84% of respondents say monthly PoR reports are either ‘somewhat important’ or ‘very important‘ and 88% state that transparency is either ‘somewhat important’ or ‘very important’ when choosing which crypto platform to trust.
OKX has seen hundreds of thousands of users engage with its PoR, visit its PoR page and view their self-audits since first launching its PoR page in late 2022. The open-source verification tool allows users to independently verify OKX’s solvency and confirm their assets are backed by OKX reserves while maintaining their privacy.
OKX has published over 210,000 addresses for its PoR program, and will continue to allow the public to view its asset flows.
Users can view the latest PoR report, reserve ratios, and verify OKX’s solvency here.
ACX (AirCarbon Exchange), operating its proprietary regulated environmental asset trading platform, is the technology provider for Indonesia’s carbon exchange hosted and operated by the Indonesia Stock Exchange (IDX) after a competitive Request for Proposal process.
Launched on 26th September 2023, with its first carbon trades, Indonesia’s official carbon exchange, IDXCarbon, will play a vital role in reducing Indonesia’s carbon emissions and driving Indonesia’s transition to reach net zero emissions by 2060.
“With ACX support, IDXCarbon has reached a key milestone towards achieving net zero emission in 2060 or sooner. We anticipate a thriving and enduring collaboration with ACX that will continue to drive innovation and success, as the Indonesian carbon market develops.” said Iman Rachman, President Director of IDX.
IDXCarbon has been customised by ACX to meet the country’s unique requirements, as well as aligned with Indonesian institutions, including the National Registry System for Climate Change Control (SRN-PPI). This will ensure the exchange is compliant with Indonesia’s standards and procedures, as well as the requirements recently established by the OJK, the country’s financial services authority. ACX provides a complete end-to-end solution that utilises blockchain technology to ensure the transparency and auditability of all trades transacted on the exchange. With that, the exchange will play a central role and promote transparency, accountability, and efficiency in the Indonesian carbon market.
“We are honoured to be the technology provider for Indonesia’s carbon exchange and to contribute towards the country’s vision of a fair and inclusive carbon ecosystem,” said Thomas McMahon, co-CEO and co-Founder of ACX. “Our end-to-end solution will enable the exchange to provide comprehensive services. This will make it easier for companies to access and participate in the carbon market, ultimately driving down Indonesia’s carbon emissions and contributing to global sustainability efforts.”
Hum Wei Mei, Head of APAC and Global Head of Environmental Products, said: “Indonesia has a critical role to play in international climate action while IDXCarbon is at the heart of ensuring that Indonesia’s carbon market progresses as envisioned. As the technology provider to IDXCarbon, ACX is committed to working closely with IDX to implement a highly customised, iconic and state-of-the-art carbon exchange which will act as critical supporting infrastructure for Indonesia’s long-term plans & interests in emissions trading, carbon markets & climate action.”
With a global footprint covering Asia, the Middle East, Europe, North and South America, ACX has demonstrated itself to be a leading technology provider with a proven track record of designing and implementing carbon trading system worldwide, leveraging the company’s expertise and experience to ensure a robust and reliable platform for trading environmental assets.
Blockchain
Nex News Network Launches World’s First Blockchain-Integrated Web3 and Metaverse News Platform
Nex News Network, the pioneering media organization, is proud to announce the launch of its groundbreaking platform, revolutionizing the way news and media are consumed. This year marks a momentous milestone as Nex News Network becomes the world’s first-ever blockchain integrated, Web3, and Metaverse news and media platform. With a fusion of cutting-edge technology and visionary media strategies, Nex News Network is set to redefine the media landscape.
A New Era in Media Industry: Nex News Network’s Unique Offering
Nex News Network has embarked on an extraordinary journey to bring the future of media to the present. As a trailblazer in the industry, the platform integrates blockchain technology, Web3, and Metaverse, delivering an unparalleled experience to users. This year, Nex News Network establishes itself as the vanguard in news and media, providing a platform that seamlessly connects diverse sources of information, making them accessible from anywhere, on any device.
Innovative Media Revolution
Nex News Network introduces a unique animation concept that transforms the traditional news and media industry. With this innovation, the animation seamlessly integrates with media and news content, sparking a revolutionary shift in how information is consumed. This innovation not only redefines the media industry but also catalyzes a new era of interaction, engagement, and understanding.
Empowering Users and Advertisers
Nex News Network brings a new dimension to user experience by creating an integrated platform that caters to a diverse range of interests and categories. Users can explore validated blockchain content, industry news, directories, event information, technology updates, and more. For advertisers, Nex News Network offers direct access to their target audience, bypassing intermediaries and providing real-time performance data for smarter decision-making.
With its focus on blockchain integration, Web3, and Metaverse, Nex News Network embraces the future of digital content. The Metaverse, an advanced digital realm, complements the platform, creating immersive experiences through augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). Nex News Network pioneers the way for this interconnected digital world, offering users a new dimension of engagement and exploration.
A Call to the Future
Nex News Network is poised to reshape the media industry by introducing blockchain integration, Web3, and Metaverse technology. Through its visionary leadership, dedication to user experience, and commitment to innovation, Nex News Network is laying the foundation for a new era in news and media consumption. As the world’s first blockchain-integrated Web3, and Metaverse news platform, Nex News Network stands ready to redefine the media landscape.
Setting the Stage with NexNews Network – A New Era in Media Consumption and Engagement
NexNews Network pioneers a transformative approach to media consumption, driven by innovation and led by a dedicated team. With a focus on user experience, NexNews Network creates a dynamic space where users can seamlessly access news and media sources from various categories, transcending traditional boundaries.
Visionary Leadership – Founder Aakash Jugraj and the Power of Innovation
Under the visionary leadership of Aakash Jugraj, NexNews Network has positioned itself as a trailblazer in the industry. Backed by the reputable Shivaksh Media Group of Companies, the platform represents a fusion of expertise and innovation that sets a new benchmark for media excellence.
Founder Aakash Jugraj – A Driving Force for Media Innovation
At the helm of NexNews Network is Founder Aakash Jugraj, a visionary entrepreneur with a deep-rooted commitment to revolutionizing the media landscape. His forward-thinking approach has driven the platform’s mission to redefine publication creation, distribution, and consumption using Web3, Blockchain & Metaverse technologies.of Companies.
Aakash Jugraj, the driving force behind NexNews Network, envisions a media ecosystem that champions transparency, authenticity, and user-centric experiences. His vision aligns seamlessly with the ethos of Shivaksh Media Group of Companies, creating a formidable alliance for media innovation.
Continuous Industry Evolution: NexNews Network’s Transformative Role
NexNews Network signifies a departure from traditional media models, offering a continuous industry experience that transcends conventional boundaries. The platform’s transformative capabilities make it a pioneering force in providing a new-age media ecosystem that empowers users with unparalleled access and engagement.
Technology at the Forefront: Nex News Network’s Secure and Transparent Platform
Technologically adept, NexNews Network harnesses the power of blockchain integration, Web3, and Metaverse to ensure the highest level of security, authenticity, and transparency. This technological synergy enables users to engage with news and media content with utmost confidence.
Personalized User Experience – NexNews Network’s Tailored Approach
Through NexNews Network, users will enjoy a distinctly personalized experience. The platform’s integration of blockchain technology ensures that users can consume news and media content that aligns precisely with their interests, fostering deeper engagement and resonance.
Empowering Advertisers: Nex News Network Effective Advertising Platform
Advertisers will benefit from NexNews Network’s innovative approach by accessing a tailored platform that enables direct engagement with their target audience. The blockchain integration ensures a transparent and effective advertising experience, enabling advertisers to refine their strategies based on real-time performance data.
Elections
NexNews Network is poised to play a pivotal role in the upcoming election season. With its unique blend of blockchain integration, Web3, and Metaverse, the platform will facilitate informed decision-making by providing accurate and transparent information to voters.
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