Blockchain
F-Secure’s Global Partner Program Earns Program of the Year Accolades
Forrester-owned SiriusDecisions has recognized cyber security provider F-Secure’s Global Partner Program as the Channel Sales Program of the Year. The distinction validates F-Secure’s achievements in providing industry-leading support for business-to-business (B2B) resellers’ efforts in developing the know-how and expertise needed to deliver more mature security capabilities, such as those offered by detection and response solutions, to organizations.
Launched in 2019, F-Secure’s Global Partner Program connects B2B IT resellers all over the world with F-Secure to help address the challenges of providing cyber security expertise and services to their clients. It structures cooperation into a painless, transparent process that supports resellers providing F-Secure’s corporate security solutions to their clients.
According to F-Secure Global Head of Channel Development Elena Zykova, indicators of the program’s success overwhelmingly prove the value of close cooperation between cyber security providers and IT resellers that help deliver solutions to organizations.
“We recognized the need for more cooperation between companies with cyber security expertise and know-how, such as F-Secure, and IT resellers that deliver security services to organizations. For example, about half the partners involved with piloting the program said they’d never had direct contact with a cyber security company’s marketing staff before, and breaking that barrier really paid off during the pilot,” said Zykova. “All of the partners in the pilot grew their sales by over 50 percent compared with the same period in the previous year, which really shows how much we can achieve by working together.”
The program was initiated at a time when many IT resellers are struggling to meet the security needs of organizations. In a recent F-Secure survey,* 69 percent of organizations expressed an intent to change service providers for partners with better technical know-how and deeper security knowledge – a trend that Zykova says shows how important security expertise is for IT resellers and their clients.
“Organizations want their service providers to be security superheroes, but these high expectations often leave them frustrated with short-handed IT resellers,” explains Zykova. “Our response to that pain point was to integrate sales, marketing, tech support, and business models and incentives, into a fluid program that rewards partners for improving their ability to deliver services. Supporting our partners’ growth into trusted cyber security advisors is vital in helping them learn to go beyond providing basic endpoint protection software and start delivering the detection and response solutions many businesses now require.”
SiriusDecisions’ Program of the Year winners have been selected from a field of leading B2B organizations that achieve significant and innovative results across revenue-generating functions.
“Program of the Year winners highlight our analysts’ selections for outstanding achievements across product, marketing, and sales disciplines. Insights from the winners can help other organizations learn and drive their own businesses forward,” said Chris Cleary, Service Director, Channel Sales Strategies, SiriusDecisions. “We are pleased to have supported F-Secure in the development of the program, and are happy to recognize its success by naming it as a Program of the Year.”
SOURCE F-Secure
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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