Blockchain
Project Verte Launches MyVerte Marketplace on the Blockchain as an Alternative to Massive E-Commerce Platforms
Project Verte, a comprehensive e-commerce solution for Direct-to-Consumer (D2C) brands, today announced the beta rollout of its brand-first marketplace MyVerte. The MyVerte marketplace built on the blockchain is launching with over 100 brands and will announce a “drop” featuring new brands weekly, starting with Foreo, Stryx, Temporary Forevers, Les Belles Heures, Birthstone Scents, Ujjayi, Unbound and La Luna Rose.
Project Verte, which raised $50 million in seed funding late last year, was founded with a mission to help brands remain in full control over how their brand identity, products and communications are presented to consumers. Utilizing blockchain, Project Verte delivers on its mission through its full circle solution, featuring an easy-to-use seller portal that integrates all existing workflows, fully automated fulfillment, access to business intelligence, inventory financing and more, ultimately providing brands with the tools to maintain full control over their brand without the need of multiple third parties.
“It became clear that current marketplaces we’re designed around the branding of the marketplace, not of the brands themselves,” said Julian Kahlon, the 26 year old founder and CEO of Project Verte, who made that realization while leading UX communications and rebrands for large brands like Haagen-Dazs and ADP while also consulting for other notable D2C brands. “Existing marketplace’s messaging constantly overshadow its participating brand’s messaging, perception, equity and overall identity. Our goal in founding Project Verte was to give D2C brands the ability to reclaim control, and get the optimization and insights that they need to grow their businesses, increase their bottom line, while at the same time staying true to their core values.”
MyVerte, connected with Project Verte’s state-of-the-art fulfillment and technology (Its first 750,000 square foot automated fulfillment center is located in Atlanta, GA) processes orders at unprecedented speeds — no longer than 2 hours from dock-to-stock – while also using machine learning and AI to predict order influx and the pairing of items per order. As Kahlon says, the fulfillment centers are built for Black Friday every day. The operations and fulfillment side is the first and most fundamental step that allows brands to focus on growing their businesses, developing new products, forging strategic partnerships and expanding into new markets.
The MyVerte marketplace provides never-before-seen data to provide greater transparency, efficiency and participation for brands and consumers alike. Leveraging this data, the company has launched a number of new products that look to change the typical online marketplace experience. This includes an Uber-style ratings feature in that brands aren’t the only parties that get ratings. As part of this, for example, brands will be able to identify serial returners (those who buy and return online goods at an alarming rate that ends up costing brands money, time and headache) and simply not display products to consumers with a particular rating or below.
For Kahlon, a sale on a brand’s dot com is just as, if not more, valuable as a sale on MyVerte, because he understands that, for a brand to truly communicate the way they want to, their story and freedom to innovate needs to be prioritized over the operational backend. That’s why Project Verte built MyVerte to run parallel to a brand’s own — to simplify the workflow.
With the funding announcement late last year, Project Verte announced strategic relationships with fulfillment and automation technology companies, Geodis and GreyOrange. Since then, the company has continued to grow and attract leaders in the space, including its Chief Operating Officer Lihi Lutan, former Vice President of Professional Services at Taboola, and its Executive Vice President of Business Development Yifat Baror, former Head of International Business for Zulily. It is also growing its network of fulfillment centers with planned facilities in Dallas, Los Angeles, and other major cities nationally.
SOURCE Project Verte
China, renowned for its significant role in the global cryptocurrency mining industry, is facing increasing scrutiny over the environmental impact of its growing blockchain sector. Concerns about carbon emissions and energy consumption are prompting regulatory bodies to take action.
To understand the future trajectory of this sector, we consulted leading AI platforms to predict the fate of eco-friendly digital currencies, often referred to as “green cryptocurrencies.”
Regulators worldwide are expected to focus on sustainability and reducing energy consumption in cryptocurrencies. This could lead to potential restrictions on high-energy blockchains. Green cryptocurrencies, such as Cardano, Algorand, and Tezos, utilize Proof of Stake (PoS) consensus mechanisms, significantly reducing their carbon footprint compared to traditional Proof of Work (PoW) systems like Bitcoin.
Bitcoin, the most well-known cryptocurrency, is under scrutiny due to its substantial energy demands.
A single Bitcoin transaction consumes a significant amount of electricity, which raises environmental concerns. As the focus on green technologies grows, it may influence Bitcoin’s price and the broader cryptocurrency market, potentially driving interest towards more sustainable alternatives.
On the global stage, responses to the crypto energy crisis vary. Some countries like Sweden and Iceland have embraced green crypto mining due to their renewable energy sources. However, China, once a leader in crypto mining, is predicted to implement a ban on high-energy blockchains to address environmental degradation associated with these activities.
This anticipated ban could encourage other nations to consider similar measures or adopt more sustainable practices in crypto mining. The collective shift towards green crypto could reshape the economic and environmental landscape of digital finance, creating a new paradigm where technology and sustainability coexist for global benefit.
Source: cyrptonews.com
The post AI Predicts China Will Ban High-Energy Blockchains appeared first on HIPTHER Alerts.
The finance sector worldwide is increasingly exploring blockchain technology, which offers permanent transaction records and reduces reliance on centralized Web2 servers. Germany’s Kreditanstalt fuer Wiederaufbau (KfW), the third-largest state-owned bank, is now joining this trend by planning to issue its first blockchain-based digital bond. This move not only marks KfW’s entry into blockchain but also aims to drive wider adoption of the technology.
The bond KfW plans to issue will be tokenized, essentially creating a virtual representation of the bond on a blockchain to validate its transactional history and ownership. Tokenization offers several advantages, including the automation of interest payments and maturity settlements, as well as reducing the need for intermediaries, thereby cutting overall transaction costs.
Melanie Kehr, Member of the Executive Board of KfW Group, described the planned bond issuance as a “crypto security” and emphasized the bank’s commitment to innovation.
Source: gadgets360.com
The post German Bank Set to Tokenise Bonds, Drive Blockchain Adoption: Details appeared first on HIPTHER Alerts.
Two men, Jake Lee and James Heppel, have been sentenced to jail for stealing over £5.7 million worth of cryptocurrency from victims globally. Identified by the South West Regional Organised Crime Unit (SWROCU), the pair targeted 55 victims across 26 countries, including 11 from the UK. Lee received a four-year prison term, while Heppel was sentenced to 15 months.
The fraud involved replicating the website of the cryptocurrency exchange Blockchain.com to access victims’ Bitcoin wallets, enabling them to steal funds and login details. The police confiscated various assets, including £551,000 in cash, £64,000 worth of cryptocurrency, and a Banksy print valued at £60,000.
Lee was ordered to pay nearly £1 million as part of a confiscation order to compensate victims, with similar proceedings underway for Heppel. The investigation began when Lee was arrested on suspicion of money laundering, leading to the discovery of the cryptocurrency scam involving Heppel. Detective Superintendent Matt
Source: bbc.com
The post Pair jailed for £5.7m cryptocurrency scam appeared first on HIPTHER Alerts.
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