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Adjust and data.ai Find Japan App Usage Surge In 2023, Marking Strong Recovery

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New Japan Mobile App Trends 2023 report shows in-app spending increased by 13% during the first quarter of the year in Japan, with total 2023 spend predicted to surpass $17.7 billion

SAN FRANCISCO, July 27, 2023 /PRNewswire/ — Today, leading measurement and analytics suite Adjust and mobile data analytics provider data.ai released a new report with mobile app trends and critical benchmarks for performance analytics in Japan. The first quarter of 2023 witnessed a surge in downloads, user engagement and consumer spending. Japanese app users spent $4.65 billion across all verticals — a remarkable 13% increase from the previous quarter — in Q1 and are expected to exceed $17.7 billion in spend this year. Mobile App Trends 2023: Japan edition also highlights a 7% growth in Japanese mobile installs compared to the Q4 2022 average, accompanied by a steady 9% year-over-year climb in sessions.

The report analyzes a mix of Adjust’s top 2,500+ apps and the total dataset of all apps tracked by Adjust, with a focus on mobile gaming, e-commerce, fintech and connected TV from January 2021 to March 2023. Additionally, the analysis is based on data.ai’s proprietary App IQ and Game IQ taxonomy — the world’s most comprehensive digital taxonomy for mobile apps with over 250,000 apps classified across 316 subgenres — across the e-commerce, gaming, fintech, social, travel, health & fitness, food and drink, entertainment, OTT, and photo and video editing categories.

“With one of the highest adoption rates in the world and continually increasing spend across verticals, the opportunity for mobile marketers and developers in the Japanese mobile app market is enormous,” said Naoki Sassa, General Manager of Japan, Adjust. “Fierce competition, coupled with a complex economic climate and continually changing user needs and expectations, makes it essential to be ruthlessly data-driven and strategic. Now is the time to scale by building a diversified channel mix and leveraging tools that enable insight into aggregated data.”

Connected TV (CTV) is already a large part of mobile users’ journey. Currently, 70% of Japanese TV viewers have a CTV device, and CTV and OTT devices are expected to be owned by 30 million Japanese households by the end of 2023. This presents a wealth of opportunities for advertisers to reach new and engaged audiences, and to drive users from CTV apps to mobile devices or back to CTV apps themselves.

“CTV campaigns are set to become a fixture in app marketers’ user acquisition strategies, and early movers in Japanese CTV advertising stand to benefit greatly,” noted Gijsbert Pols, Ph.D., Director of Connected TV and New Channels at Adjust. “CTV offers better ad quality, a more captivated audience, precise targeting for users interests, measurement and optimization for engagement rates, impressions and click-through rates.”

The report also examines data privacy, growth rates, retention rates and session lengths to provide insights for mobile marketers in the Japanese market. Highlights include:

  • Japan’s progression toward a cashless society continues with digital payment apps capturing 77% of install share and sessions increasing 7% in Q1 2023 compared to Q4 2022. Meanwhile, crypto apps have exploded in popularity with significant growth in both installs and sessions, with a captive audience leading to a Day 1 retention rate of 28% in Q1 2023. Overall fintech app sessions increased by 17% in Q1 2023 compared to Q4 2022.
  • Data privacy continues to be top of mind for Japanese mobile app users as evidenced by iOS App Tracking Transparency (ATT) opt-in rates below the global averages in nearly every vertical. Social apps exhibit the highest Japanese user opt-in rate (37%) followed by gaming (30%) and e-commerce (23%). The strong emphasis on data privacy in Japan’s mobile app landscape underscores the importance of a strong opt-in strategy, leveraging Adjust’s next-generation measurement solutions to provide an optimized and personalized user experience.
  • Mobile gaming in Japan is making a slow but steady comeback in 2023 with 12% and 6% increases in installs and sessions, respectively, from Q4 2022 to Q1 2023. In Q1 2023, Japanese mobile gamers increased their spending on gaming apps significantly, with a 13% increase over Q4 2022. Puzzle games are extremely popular in Japan, accounting for 19% of all gaming sessions.
  • E-commerce apps have showcased remarkable resilience, with deal discovery apps growing 24% YoY in 2022 and another 11% in Q1 2023 compared to Q4 2022. Notably, marketplace apps achieved an impressive Day 1 retention rate of 28% in Q1 2023, highlighting their strong appeal and user engagement. Although there was a dip in installs of e-commerce apps in general, sessions increased 5% YoY in 2022.

“As the industry continues to grow and user behavior shifts, building strong partnerships, leveraging innovative technologies and staying ahead of industry trends are key factors for unlocking tremendous growth opportunities,” said Toby Torii, Territory Director, Japan at data.ai. “With the right approach, mobile marketers can take their campaigns to the next level and capitalize on this exciting market’s enormous potential.”

For additional details and to download the Japan Mobile App Trends 2023 report, visit LINK

About Adjust
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.

Adjust is a subsidiary of AppLovin (Nasdaq: APP), the leading growth platform for developers. Learn more about Adjust at www.adjust.com.

About data.ai
data.ai’s vision is to illuminate the digital landscape by unlocking unique customer and market insights to accelerate competitive advantages across all digital channels worldwide powered by ai. We passionately serve enterprise clients to create winning digital experiences for their customers.

Media Contacts
Adjust
Joshua Grandy
[email protected]

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Blockchain Press Releases

Venom and KuCoin Ventures forge strategic partnership

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ABU DHABI, UAE, May 10, 2024 /PRNewswire/ — Venom, an innovative layer-0 and layer-1 blockchain network capable of hosting projects at massive scale, has continued to expand its offerings, this time forming a strategic partnership with KuCoin Ventures, the investment arm of KuCoin, a leading global crypto exchange.

 

 

The partnership follows on the heels of Venom’s launch into mainnet and the listing of the VENOM token on KuCoin.

One of the most anticipated new blockchain projects, the Venom network, has continued to make inroads across the blockchain industry following its launch into mainnet earlier this year. Venom has drawn attention due to its unique capabilities as both a layer-0 and layer-1 blockchain. The network is powered by Mesh technology, which allows it to communicate seamlessly and at great speed with other, independent networks.

Built to be capable of hosting massive platforms and projects, specifically global payment systems and CBDCs, Venom has emerged as one of the most promising new networks, with capabilities that could revolutionize what is possible in global commerce.

Now, the network has put itself in a prime position to further expand and integrate with other blockchain projects by reaching an agreement with KuCoin, one of the industry’s largest exchanges. KuCoin is one of the top-ten cryptocurrency exchanges with a daily trading volume of well over $500 million.

The new partnership would involve Venom receiving investment support for its VENOM token, while also providing enhanced visibility for projects integrated with the Venom blockchain on KuCoin. KuCoin Ventures will also provide support and resources during and after Venom projects on-boarding process.

Reached for comment on the new partnership, Venom Foundation CEO Christopher Louis Tsu had this to say: “This new partnership with KuCoin Ventures, the investment arm of KuCoin exchange, which is one of the industry’s largest and most important exchanges, marks a new chapter for the Venom network. This will open a lot of new doors for Venom and set the stage for collaborative work that will redefine this industry and allow Venom to reach its full potential. We are all very eager to see this come to fruition and what lies ahead for both us and KuCoin Ventures.”

About Venom:
Venom is a cutting-edge layer-0 and layer-1 network, seamlessly communicating and integrating with other independent networks through its innovative Mesh technology. The Venom ecosystem is anchored by a masterchain, which manages the overall network state and consensus, while workchains — an unlimited number of autonomous chains — host user accounts, smart contracts, and decentralized applications. Mesh technology revolutionizes inter-chain communication, optimizing interactions without compromising speed or unparalleled scalability. With a robust technology stack that ensures rapid finality, comprehensive security, stability, and user-friendly interfaces, Venom is the ideal network for hosting CBDCs and other large-scale platforms. Learn more at https://venom.foundation/

About KuCoin:
Launched in September 2017, KuCoin is a leading global cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community action reach, it offers over 800 digital assets and currently provides Spot trading, Margin trading, P2P Fiat trading, Futures trading, and Staking to its 30 million users in more than 200 countries and regions. In 2023, KuCoin was named one of the Best Crypto Exchanges by Forbes and recognized as a highly commended global exchange in Finder’s 2023 Global Cryptocurrency Trading Platform Awards.

Learn more at https://www.kucoin.com.

Contact for Venom foundation:
Email: [email protected]

Photo – https://mma.prnewswire.com/media/2409905/Venom_Foundation.jpg

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Blockchain

Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years

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A new bill introduced in the U.S. House of Representatives, known as the Blockchain Integrity Act, seeks to address concerns surrounding the use of cryptocurrency mixers and tumblers. The proposed legislation aims to regulate these privacy-enhancing tools, which are often used to obscure the origins of cryptocurrency transactions.

The bill, if passed into law, would impose strict regulations on the operation of cryptocurrency mixers and tumblers within the United States. These tools, which allow users to mix their funds with those of other users to obfuscate the transaction trail, have raised concerns among law enforcement agencies and regulators due to their potential use in money laundering, terrorist financing, and other illicit activities.

Under the Blockchain Integrity Act, operators of cryptocurrency mixers and tumblers would be required to register with the Financial Crimes Enforcement Network (FinCEN) and comply with anti-money laundering (AML) and know-your-customer (KYC) regulations. Failure to register or comply with these requirements could result in significant penalties, including fines and imprisonment.

The proposed legislation also seeks to empower law enforcement agencies to investigate and prosecute individuals and entities that operate unregistered cryptocurrency mixers and tumblers. By enhancing regulatory oversight and enforcement capabilities, the bill aims to safeguard the integrity of the blockchain ecosystem and prevent the illicit use of cryptocurrencies.

However, critics argue that the Blockchain Integrity Act could stifle innovation in the cryptocurrency space and infringe on individuals’ privacy rights. They contend that while cryptocurrency mixers and tumblers can be used for illicit purposes, they also serve legitimate privacy-enhancing functions, such as protecting users’ financial privacy and security.

The introduction of the Blockchain Integrity Act reflects growing concerns among policymakers about the potential risks associated with cryptocurrencies and their use in illicit activities. As lawmakers continue to grapple with these issues, it remains to be seen how the regulatory landscape for cryptocurrencies will evolve in the United States and around the world.

Source: cointelegraph.com

The post Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years appeared first on HIPTHER Alerts.

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Blockchain

Government-owned KfW elaborates on blockchain digital bond plans

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The government-owned KfW Bank, based in Germany, is delving further into its plans to issue digital bonds leveraging blockchain technology. This move underscores the institution’s commitment to exploring innovative financial solutions in the digital age.

The proposed digital bond issuance is poised to mark a significant milestone for KfW, as it seeks to embrace the transformative potential of blockchain technology. By tokenizing bonds on a blockchain platform, KfW aims to streamline the issuance process, enhance transparency, and optimize operational efficiency.

One of the key advantages of digital bonds lies in their potential to reduce the reliance on intermediaries and streamline the entire bond lifecycle. Through blockchain-based tokenization, KfW aims to automate various aspects of bond management, including interest payments and maturity settlements, thereby reducing the need for manual intervention and minimizing operational costs.

Moreover, digital bonds have the potential to enhance liquidity in the secondary market, allowing investors to trade bonds seamlessly on digital asset exchanges. This increased liquidity could attract a broader range of investors, thereby diversifying KfW’s investor base and potentially lowering borrowing costs.

In addition to the issuance of digital bonds, KfW is also exploring the integration of blockchain technology into other areas of its operations. By leveraging blockchain for various use cases, such as trade finance and supply chain management, KfW aims to unlock new efficiencies and drive greater transparency across its ecosystem.

Overall, KfW’s foray into blockchain-based digital bonds underscores its commitment to innovation and its recognition of the transformative potential of blockchain technology. As the institution continues to explore and implement blockchain solutions, it is poised to stay at the forefront of digital innovation in the financial sector.

Source: ledgerinsights.com

The post Government-owned KfW elaborates on blockchain digital bond plans appeared first on HIPTHER Alerts.

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