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AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies

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AppsFlyer meets with customers to assess their specific needs and develops tailored solutions with roadmaps for seamless execution, leading to improved decision making and higher ROI.

SAN ANTONIO, July 27, 2023 /PRNewswire/ — Frost & Sullivan recently assessed the digital advertising measurement analytics industry and, based on its findings, recognizes AppsFlyer with the 2023 Asia-Pacific Competitive Strategy Leadership Award. The company delivers marketing measurements, analytics, and engagement services to help over 90,000 businesses create better products and enhance customer experiences while preserving customer privacy. AppsFlyer’s fraud prevention and detection solution saves customers millions of dollars on advertising budgets, keeping clients ahead of constant and changing threats. With a footprint across continents, AppsFlyer serves various industries, from entertainment to health and fitness.

“We look at ourselves as obsessed with being customer-obsessed. This entails a relationship deeply rooted in growth partnership – we want our customers to grow just as exponentially as the opportunities afforded to them.

The ‘formula’ is simple – deliver excellence in our product suite + leverage our market leadership and expertise in the ecosystem. We are incredibly proud that this Asia-Pacific Competitive Strategy Leadership Award validates our decade-long consistency and tenacity in the region,” said Ronen Mense, President and Managing Director of AppsFlyer Asia-Pacific when receiving the award plaque at Frost & Sullivan’s Bangkok office last Friday 21st July 2023.

AppsFlyer continually builds upon its competitive edge and relentlessly pursues new opportunities to ensure steady growth over the long run. The company’s iOS 14+ solutions align seamlessly with Apple’s privacy guidelines, allowing customers to identify users and access real-time information for efficient user acquisition. With a software development kit integrated into 98% of iPhones globally, AppsFlyer’s machine learning (ML)-based tools incorporate aggregated measurement and predictive analytics to provide insight into over 100,000 different apps. AppsFlyer’s OneLink technology allows enterprises to view users across different platforms, while its Single Source of Truth (SSOT) solution eliminates user count duplication.

Hemangi Patel, Senior Industry Analyst, ICT, Frost & Sullivan, noted, “AppsFlyer’s robust solution suite advances operational goals for various stakeholders, allowing customers to collaborate with partners in a privacy-compliant manner while ensuring alignment with strict regional regulations and the ever-evolving platform or partner guidelines.”

Integrating across 9,000+ media sources, including Apple Search Ads, Meta, Google Ads, TikTok, and more, AppsFlyer enables advertisers to measure diverse ad networks and obtain holistic data across mobile devices, web-enabled devices, Android devices, connected television (CTV) platforms, and all media channels. The company consults and collaborates with clients throughout the purchase process to identify their specific needs, answer questions about services and capabilities, and ensure they get the most value from the solution suite. The company’s partner marketplace connects over 10,000 technology and media partners across different categories to promote collaborative relationships and reinforce co-innovation. AppsFlyer’s customer-centric approach establishes ongoing customer trust for long-lasting relationships throughout the service lifecycle.

“AppsFlyer’s cloud-based software-as-a-service platform leverages artificial intelligence and machine learning technology to bridge the gap in advertising with an innovative solution that measures all marketing activities in one place for complete visibility into the customer journey,” added Riana Barnard, Best Practices Research Analyst at Frost & Sullivan. With its customer-centric tools and strategies and strong overall performance, AppsFlyer earns Frost & Sullivan’s Competitive Strategy Leadership Award.

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy successfully that results in stronger market share, competitive brand positioning, and customer satisfaction.

Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Contact:
Tammy Chan
E: [email protected]

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 9,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Contact:
Chris Tahan
E: [email protected]

Photo – https://mma.prnewswire.com/media/2163727/2023_Award__AppsFlyer.jpg

View original content:https://www.prnewswire.co.uk/news-releases/appsflyer-applauded-by-frost–sullivan-for-helping-customers-optimize-campaigns-and-predict-long-term-results-and-for-its-competitive-strategies-301887246.html

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Blockchain Press Releases

Venom and KuCoin Ventures forge strategic partnership

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ABU DHABI, UAE, May 10, 2024 /PRNewswire/ — Venom, an innovative layer-0 and layer-1 blockchain network capable of hosting projects at massive scale, has continued to expand its offerings, this time forming a strategic partnership with KuCoin Ventures, the investment arm of KuCoin, a leading global crypto exchange.

 

 

The partnership follows on the heels of Venom’s launch into mainnet and the listing of the VENOM token on KuCoin.

One of the most anticipated new blockchain projects, the Venom network, has continued to make inroads across the blockchain industry following its launch into mainnet earlier this year. Venom has drawn attention due to its unique capabilities as both a layer-0 and layer-1 blockchain. The network is powered by Mesh technology, which allows it to communicate seamlessly and at great speed with other, independent networks.

Built to be capable of hosting massive platforms and projects, specifically global payment systems and CBDCs, Venom has emerged as one of the most promising new networks, with capabilities that could revolutionize what is possible in global commerce.

Now, the network has put itself in a prime position to further expand and integrate with other blockchain projects by reaching an agreement with KuCoin, one of the industry’s largest exchanges. KuCoin is one of the top-ten cryptocurrency exchanges with a daily trading volume of well over $500 million.

The new partnership would involve Venom receiving investment support for its VENOM token, while also providing enhanced visibility for projects integrated with the Venom blockchain on KuCoin. KuCoin Ventures will also provide support and resources during and after Venom projects on-boarding process.

Reached for comment on the new partnership, Venom Foundation CEO Christopher Louis Tsu had this to say: “This new partnership with KuCoin Ventures, the investment arm of KuCoin exchange, which is one of the industry’s largest and most important exchanges, marks a new chapter for the Venom network. This will open a lot of new doors for Venom and set the stage for collaborative work that will redefine this industry and allow Venom to reach its full potential. We are all very eager to see this come to fruition and what lies ahead for both us and KuCoin Ventures.”

About Venom:
Venom is a cutting-edge layer-0 and layer-1 network, seamlessly communicating and integrating with other independent networks through its innovative Mesh technology. The Venom ecosystem is anchored by a masterchain, which manages the overall network state and consensus, while workchains — an unlimited number of autonomous chains — host user accounts, smart contracts, and decentralized applications. Mesh technology revolutionizes inter-chain communication, optimizing interactions without compromising speed or unparalleled scalability. With a robust technology stack that ensures rapid finality, comprehensive security, stability, and user-friendly interfaces, Venom is the ideal network for hosting CBDCs and other large-scale platforms. Learn more at https://venom.foundation/

About KuCoin:
Launched in September 2017, KuCoin is a leading global cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community action reach, it offers over 800 digital assets and currently provides Spot trading, Margin trading, P2P Fiat trading, Futures trading, and Staking to its 30 million users in more than 200 countries and regions. In 2023, KuCoin was named one of the Best Crypto Exchanges by Forbes and recognized as a highly commended global exchange in Finder’s 2023 Global Cryptocurrency Trading Platform Awards.

Learn more at https://www.kucoin.com.

Contact for Venom foundation:
Email: [email protected]

Photo – https://mma.prnewswire.com/media/2409905/Venom_Foundation.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/venom-and-kucoin-ventures-forge-strategic-partnership-302142400.html

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Blockchain

Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years

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A new bill introduced in the U.S. House of Representatives, known as the Blockchain Integrity Act, seeks to address concerns surrounding the use of cryptocurrency mixers and tumblers. The proposed legislation aims to regulate these privacy-enhancing tools, which are often used to obscure the origins of cryptocurrency transactions.

The bill, if passed into law, would impose strict regulations on the operation of cryptocurrency mixers and tumblers within the United States. These tools, which allow users to mix their funds with those of other users to obfuscate the transaction trail, have raised concerns among law enforcement agencies and regulators due to their potential use in money laundering, terrorist financing, and other illicit activities.

Under the Blockchain Integrity Act, operators of cryptocurrency mixers and tumblers would be required to register with the Financial Crimes Enforcement Network (FinCEN) and comply with anti-money laundering (AML) and know-your-customer (KYC) regulations. Failure to register or comply with these requirements could result in significant penalties, including fines and imprisonment.

The proposed legislation also seeks to empower law enforcement agencies to investigate and prosecute individuals and entities that operate unregistered cryptocurrency mixers and tumblers. By enhancing regulatory oversight and enforcement capabilities, the bill aims to safeguard the integrity of the blockchain ecosystem and prevent the illicit use of cryptocurrencies.

However, critics argue that the Blockchain Integrity Act could stifle innovation in the cryptocurrency space and infringe on individuals’ privacy rights. They contend that while cryptocurrency mixers and tumblers can be used for illicit purposes, they also serve legitimate privacy-enhancing functions, such as protecting users’ financial privacy and security.

The introduction of the Blockchain Integrity Act reflects growing concerns among policymakers about the potential risks associated with cryptocurrencies and their use in illicit activities. As lawmakers continue to grapple with these issues, it remains to be seen how the regulatory landscape for cryptocurrencies will evolve in the United States and around the world.

Source: cointelegraph.com

The post Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years appeared first on HIPTHER Alerts.

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Blockchain

Government-owned KfW elaborates on blockchain digital bond plans

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The government-owned KfW Bank, based in Germany, is delving further into its plans to issue digital bonds leveraging blockchain technology. This move underscores the institution’s commitment to exploring innovative financial solutions in the digital age.

The proposed digital bond issuance is poised to mark a significant milestone for KfW, as it seeks to embrace the transformative potential of blockchain technology. By tokenizing bonds on a blockchain platform, KfW aims to streamline the issuance process, enhance transparency, and optimize operational efficiency.

One of the key advantages of digital bonds lies in their potential to reduce the reliance on intermediaries and streamline the entire bond lifecycle. Through blockchain-based tokenization, KfW aims to automate various aspects of bond management, including interest payments and maturity settlements, thereby reducing the need for manual intervention and minimizing operational costs.

Moreover, digital bonds have the potential to enhance liquidity in the secondary market, allowing investors to trade bonds seamlessly on digital asset exchanges. This increased liquidity could attract a broader range of investors, thereby diversifying KfW’s investor base and potentially lowering borrowing costs.

In addition to the issuance of digital bonds, KfW is also exploring the integration of blockchain technology into other areas of its operations. By leveraging blockchain for various use cases, such as trade finance and supply chain management, KfW aims to unlock new efficiencies and drive greater transparency across its ecosystem.

Overall, KfW’s foray into blockchain-based digital bonds underscores its commitment to innovation and its recognition of the transformative potential of blockchain technology. As the institution continues to explore and implement blockchain solutions, it is poised to stay at the forefront of digital innovation in the financial sector.

Source: ledgerinsights.com

The post Government-owned KfW elaborates on blockchain digital bond plans appeared first on HIPTHER Alerts.

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