Blockchain Press Releases
Adjust and data.ai Find Japan App Usage Surge In 2023, Marking Strong Recovery
New Japan Mobile App Trends 2023 report shows in-app spending increased by 13% during the first quarter of the year in Japan, with total 2023 spend predicted to surpass $17.7 billion
SAN FRANCISCO, July 27, 2023 /PRNewswire/ — Today, leading measurement and analytics suite Adjust and mobile data analytics provider data.ai released a new report with mobile app trends and critical benchmarks for performance analytics in Japan. The first quarter of 2023 witnessed a surge in downloads, user engagement and consumer spending. Japanese app users spent $4.65 billion across all verticals — a remarkable 13% increase from the previous quarter — in Q1 and are expected to exceed $17.7 billion in spend this year. Mobile App Trends 2023: Japan edition also highlights a 7% growth in Japanese mobile installs compared to the Q4 2022 average, accompanied by a steady 9% year-over-year climb in sessions.
The report analyzes a mix of Adjust’s top 2,500+ apps and the total dataset of all apps tracked by Adjust, with a focus on mobile gaming, e-commerce, fintech and connected TV from January 2021 to March 2023. Additionally, the analysis is based on data.ai’s proprietary App IQ and Game IQ taxonomy — the world’s most comprehensive digital taxonomy for mobile apps with over 250,000 apps classified across 316 subgenres — across the e-commerce, gaming, fintech, social, travel, health & fitness, food and drink, entertainment, OTT, and photo and video editing categories.
“With one of the highest adoption rates in the world and continually increasing spend across verticals, the opportunity for mobile marketers and developers in the Japanese mobile app market is enormous,” said Naoki Sassa, General Manager of Japan, Adjust. “Fierce competition, coupled with a complex economic climate and continually changing user needs and expectations, makes it essential to be ruthlessly data-driven and strategic. Now is the time to scale by building a diversified channel mix and leveraging tools that enable insight into aggregated data.”
Connected TV (CTV) is already a large part of mobile users’ journey. Currently, 70% of Japanese TV viewers have a CTV device, and CTV and OTT devices are expected to be owned by 30 million Japanese households by the end of 2023. This presents a wealth of opportunities for advertisers to reach new and engaged audiences, and to drive users from CTV apps to mobile devices or back to CTV apps themselves.
“CTV campaigns are set to become a fixture in app marketers’ user acquisition strategies, and early movers in Japanese CTV advertising stand to benefit greatly,” noted Gijsbert Pols, Ph.D., Director of Connected TV and New Channels at Adjust. “CTV offers better ad quality, a more captivated audience, precise targeting for users interests, measurement and optimization for engagement rates, impressions and click-through rates.”
The report also examines data privacy, growth rates, retention rates and session lengths to provide insights for mobile marketers in the Japanese market. Highlights include:
- Japan’s progression toward a cashless society continues with digital payment apps capturing 77% of install share and sessions increasing 7% in Q1 2023 compared to Q4 2022. Meanwhile, crypto apps have exploded in popularity with significant growth in both installs and sessions, with a captive audience leading to a Day 1 retention rate of 28% in Q1 2023. Overall fintech app sessions increased by 17% in Q1 2023 compared to Q4 2022.
- Data privacy continues to be top of mind for Japanese mobile app users as evidenced by iOS App Tracking Transparency (ATT) opt-in rates below the global averages in nearly every vertical. Social apps exhibit the highest Japanese user opt-in rate (37%) followed by gaming (30%) and e-commerce (23%). The strong emphasis on data privacy in Japan’s mobile app landscape underscores the importance of a strong opt-in strategy, leveraging Adjust’s next-generation measurement solutions to provide an optimized and personalized user experience.
- Mobile gaming in Japan is making a slow but steady comeback in 2023 with 12% and 6% increases in installs and sessions, respectively, from Q4 2022 to Q1 2023. In Q1 2023, Japanese mobile gamers increased their spending on gaming apps significantly, with a 13% increase over Q4 2022. Puzzle games are extremely popular in Japan, accounting for 19% of all gaming sessions.
- E-commerce apps have showcased remarkable resilience, with deal discovery apps growing 24% YoY in 2022 and another 11% in Q1 2023 compared to Q4 2022. Notably, marketplace apps achieved an impressive Day 1 retention rate of 28% in Q1 2023, highlighting their strong appeal and user engagement. Although there was a dip in installs of e-commerce apps in general, sessions increased 5% YoY in 2022.
“As the industry continues to grow and user behavior shifts, building strong partnerships, leveraging innovative technologies and staying ahead of industry trends are key factors for unlocking tremendous growth opportunities,” said Toby Torii, Territory Director, Japan at data.ai. “With the right approach, mobile marketers can take their campaigns to the next level and capitalize on this exciting market’s enormous potential.”
For additional details and to download the Japan Mobile App Trends 2023 report, visit LINK.
About Adjust
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
Adjust is a subsidiary of AppLovin (Nasdaq: APP), the leading growth platform for developers. Learn more about Adjust at www.adjust.com.
About data.ai
data.ai’s vision is to illuminate the digital landscape by unlocking unique customer and market insights to accelerate competitive advantages across all digital channels worldwide powered by ai. We passionately serve enterprise clients to create winning digital experiences for their customers.
Media Contacts
Adjust
Joshua Grandy
[email protected]
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Blockchain Press Releases
Bybit: A Global Favorite Among Full-Time and Professional Traders and the World’s Second-most popular Crypto Exchange
DUBAI, UAE, Jan. 17, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has been recognized as the second most popular cryptocurrency exchange globally, according to the latest report from CryptoQuant. The “2024 Crypto Survey: Exchange Use and Investor Behavior” underscores Bybit’s unmatched appeal to professional traders, commitment to security, and innovative offerings that cater to a diverse, global user base.
Bybit’s platform has become a hub for full-time traders, with 52% of surveyed users identifying as professionals—outperforming rivals OKX (38%) and Binance (37%). This success is supported by initiatives like the Bybit Broker Program, which has onboarded over 700 new clients in 2024, raising the total to 1,500 institutional clients. Additionally, Bybit’s Unified Trading Account (UTA) simplifies trading by centralizing spot, futures, and options activities in one seamless interface. Supporting over 70 cryptocurrencies as collateral, this system empowers traders to maximize their capital efficiency by using unrealized profits as margin across various products. UTA’s role in managing 99% of the platform’s trading volume showcases its importance to Bybit’s ecosystem.
Furthermore, Bybit’s integration of MetaTrader 5 allows users to diversify into traditional markets, such as Gold and FX, using USDT, marking another step forward in meeting the needs of professional traders.
Bybit’s global popularity spans regions including Africa, South America, the Middle East, Asia, Europe, and Oceania, where it maintains a dominant presence. Even as the exchange strategically exits certain jurisdictions to comply with regulatory requirements, Bybit’s adherence to a compliance-first approach ensures sustainable growth in markets with clear regulatory frameworks. This adaptability has strengthened Bybit’s position as a trusted and reliable global platform.
The report also acknowledges Bybit’s excellence in security, customer service, and P2P trading, where it ranks as the third-best exchange globally. These accolades reflect Bybit’s dedication to delivering a secure, user-focused experience that builds trust and loyalty within its growing community.
Joan Han, Sales & Marketing Director at Bybit, shared:
“This achievement reflects our team’s unwavering dedication and commitment to delivering a world-class trading experience. We actively listen to our clients’ requests and continuously improve our tools to ensure a smoother trading journey. Our ability to adapt and thrive in diverse markets speaks to the strength of our vision and our focus on fostering a secure, accessible, and professional crypto ecosystem. As we continue to innovate and grow, we remain dedicated to empowering traders worldwide with the tools and trust they need to succeed.”
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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TOKYO, Jan. 17, 2025 /PRNewswire/ — GOLFIN, the pioneering Web3-based Golf2Earn platform, has been announced as the official sponsor of Web3 Hub Davos 2025. The event, taking place from January 20–23, 2025, in Davos, Switzerland, runs alongside the World Economic Forum’s Annual Meeting and will highlight the latest advancements in Web3, blockchain, and decentralized technologies across industries. Golfin is set to showcase how Web3 technology is reshaping the future of golf.
Golfin’s Key Highlights at Web3 Hub Davos 2025:
- Exclusive Presentation: Golfin’s founder Ken Komatsu and strategic advisor John Kojiro Moriwaka will present “How the Web3 Golf Game ‘Golfin’ Will Shape the Future of the Web3 Movement” on January 22, 2025, from 17:53 to 18:03 local time.
- Innovative Technology Integration: Golfin’s combination of NFTs and GPS technology allows players to create a seamless link between real-world and digital golf experiences.
- Industry Impact: Golfin aims to modernize the golf industry while addressing global economic disparities by building ecosystem that merges sports, entertainment, and blockchain technology
- Global Partnerships: Golfin has formed strategic partnerships with leading organizations, including the ZOZO Championship and Seibu Group, to expand its reach and integrate real-world golf experiences with digital rewards.
Golfin’s Approach to Web3 Golf:
Enhancing Golf Through Innovation: Golfin revolutionizes the golf experience by allowing players to earn points through real-world gameplay on verified golf courses. These points can be used to enhance their digital gameplay, creating a seamless connection between physical activity and in-game progression. Additionally, players can collect exclusive in-game items and trade NFTs, adding value and depth to both their golfing and gaming experiences.
Vision for the Future:
Golfin is committed to transforming the traditional golf industry by integrating Web3 technology to create a more immersive and accessible golfing experience. By fostering strategic partnerships and engaging global decision-makers, Golfin plans to expand its ecosystem and drive innovation in both the sports and blockchain sectors.
About Golfin GPS: The Golfin GPS app connects real golf with digital gameplay. Players earn points while playing at certified golf courses.
For More Information: golfin.io & web3hubdavos.com .
Join the Movement: Stay updated and join Golfin’s Web3 revolution by visiting the official website or following on Twitter (JP), Twitter (Global), Discord, Instagram, & Linktree.
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Blockchain technology continues to expand its reach, influencing industries far beyond its origins in cryptocurrency. From strategic collaborations to emerging trends, today’s briefing explores key developments shaping the blockchain ecosystem. Here’s the latest.
Blockchain Lobby Groups Unite for Crypto-Friendly Advocacy
In a landmark move, eight major blockchain lobby groups in the U.S. have joined forces to push for crypto-friendly policies under the new administration. With a regulatory climate expected to favor innovation in blockchain and cryptocurrency, these organizations aim to present a unified voice to influence legislation and public discourse.
The coalition’s agenda focuses on fostering technological adoption, ensuring consumer protection, and clarifying taxation policies. This collaboration highlights the growing recognition of blockchain’s potential to drive economic transformation while addressing concerns about regulation.
Source: CoinDesk
Five Underrated Layer-1 Blockchain Tokens to Watch in 2025
As competition among blockchain platforms intensifies, several Layer-1 blockchain tokens are poised to gain significant traction this year. Analysts spotlight projects that prioritize scalability, interoperability, and developer engagement as ones to watch.
While giants like Ethereum and Solana dominate headlines, emerging players are carving out niches in sectors like decentralized finance (DeFi), gaming, and supply chain solutions. These tokens underscore the innovation flourishing within the Layer-1 ecosystem.
Source: The Crypto Basic
AI and Blockchain Drive Innovation in Mining Industry
The integration of AI and blockchain technologies is revolutionizing the mining sector. Blockchain’s immutable ledger capabilities ensure transparency in supply chain operations, while AI optimizes resource extraction and predictive maintenance.
Together, these technologies address critical challenges such as environmental impact and operational inefficiency. As sustainability takes center stage, the mining industry’s adoption of blockchain and AI represents a significant leap forward.
Source: Mining Technology
The Rapid Rise of Blockchain Mini-Games
Blockchain-powered mini-games are capturing the attention of developers and players alike, thanks to their innovative use of tokenization and play-to-earn models. These games—smaller in scope but high in engagement—offer players real ownership of in-game assets and a chance to earn rewards.
The trend’s popularity stems from its low barrier to entry and appeal to casual gamers, signaling a shift in the gaming landscape. As blockchain gaming continues to evolve, mini-games are emerging as a powerful gateway to mainstream adoption.
Source: Crypto Times
Bybit and SignalPlus Announce $100,000 USDC Global Trading Showdown
Bybit and SignalPlus have teamed up to launch a global trading competition with a $100,000 USDC prize pool. The event aims to showcase advanced trading strategies while fostering community engagement within the crypto trading ecosystem.
Participants will compete across multiple trading challenges, highlighting the growing sophistication of crypto markets. This collaboration underscores the role of competitions in promoting market education and innovation.
Source: PR Newswire
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