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Blockchain Press Releases

AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies

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AppsFlyer meets with customers to assess their specific needs and develops tailored solutions with roadmaps for seamless execution, leading to improved decision making and higher ROI.

SAN ANTONIO, July 27, 2023 /PRNewswire/ — Frost & Sullivan recently assessed the digital advertising measurement analytics industry and, based on its findings, recognizes AppsFlyer with the 2023 Asia-Pacific Competitive Strategy Leadership Award. The company delivers marketing measurements, analytics, and engagement services to help over 90,000 businesses create better products and enhance customer experiences while preserving customer privacy. AppsFlyer’s fraud prevention and detection solution saves customers millions of dollars on advertising budgets, keeping clients ahead of constant and changing threats. With a footprint across continents, AppsFlyer serves various industries, from entertainment to health and fitness.

“We look at ourselves as obsessed with being customer-obsessed. This entails a relationship deeply rooted in growth partnership – we want our customers to grow just as exponentially as the opportunities afforded to them.

The ‘formula’ is simple – deliver excellence in our product suite + leverage our market leadership and expertise in the ecosystem. We are incredibly proud that this Asia-Pacific Competitive Strategy Leadership Award validates our decade-long consistency and tenacity in the region,” said Ronen Mense, President and Managing Director of AppsFlyer Asia-Pacific when receiving the award plaque at Frost & Sullivan’s Bangkok office last Friday 21st July 2023.

AppsFlyer continually builds upon its competitive edge and relentlessly pursues new opportunities to ensure steady growth over the long run. The company’s iOS 14+ solutions align seamlessly with Apple’s privacy guidelines, allowing customers to identify users and access real-time information for efficient user acquisition. With a software development kit integrated into 98% of iPhones globally, AppsFlyer’s machine learning (ML)-based tools incorporate aggregated measurement and predictive analytics to provide insight into over 100,000 different apps. AppsFlyer’s OneLink technology allows enterprises to view users across different platforms, while its Single Source of Truth (SSOT) solution eliminates user count duplication.

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Hemangi Patel, Senior Industry Analyst, ICT, Frost & Sullivan, noted, “AppsFlyer’s robust solution suite advances operational goals for various stakeholders, allowing customers to collaborate with partners in a privacy-compliant manner while ensuring alignment with strict regional regulations and the ever-evolving platform or partner guidelines.”

Integrating across 9,000+ media sources, including Apple Search Ads, Meta, Google Ads, TikTok, and more, AppsFlyer enables advertisers to measure diverse ad networks and obtain holistic data across mobile devices, web-enabled devices, Android devices, connected television (CTV) platforms, and all media channels. The company consults and collaborates with clients throughout the purchase process to identify their specific needs, answer questions about services and capabilities, and ensure they get the most value from the solution suite. The company’s partner marketplace connects over 10,000 technology and media partners across different categories to promote collaborative relationships and reinforce co-innovation. AppsFlyer’s customer-centric approach establishes ongoing customer trust for long-lasting relationships throughout the service lifecycle.

“AppsFlyer’s cloud-based software-as-a-service platform leverages artificial intelligence and machine learning technology to bridge the gap in advertising with an innovative solution that measures all marketing activities in one place for complete visibility into the customer journey,” added Riana Barnard, Best Practices Research Analyst at Frost & Sullivan. With its customer-centric tools and strategies and strong overall performance, AppsFlyer earns Frost & Sullivan’s Competitive Strategy Leadership Award.

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy successfully that results in stronger market share, competitive brand positioning, and customer satisfaction.

Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

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About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Contact:
Tammy Chan
E: [email protected]

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 9,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Contact:
Chris Tahan
E: [email protected]

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Blockchain Press Releases

Bybit: A Global Favorite Among Full-Time and Professional Traders and the World’s Second-most popular Crypto Exchange

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DUBAI, UAE, Jan. 17, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has been recognized as the second most popular cryptocurrency exchange globally, according to the latest report from CryptoQuant. The “2024 Crypto Survey: Exchange Use and Investor Behavior” underscores Bybit’s unmatched appeal to professional traders, commitment to security, and innovative offerings that cater to a diverse, global user base.

Bybit’s platform has become a hub for full-time traders, with 52% of surveyed users identifying as professionals—outperforming rivals OKX (38%) and Binance (37%). This success is supported by initiatives like the Bybit Broker Program, which has onboarded over 700 new clients in 2024, raising the total to 1,500 institutional clients. Additionally, Bybit’s Unified Trading Account (UTA) simplifies trading by centralizing spot, futures, and options activities in one seamless interface. Supporting over 70 cryptocurrencies as collateral, this system empowers traders to maximize their capital efficiency by using unrealized profits as margin across various products. UTA’s role in managing 99% of the platform’s trading volume showcases its importance to Bybit’s ecosystem.

Furthermore, Bybit’s integration of MetaTrader 5 allows users to diversify into traditional markets, such as Gold and FX, using USDT, marking another step forward in meeting the needs of professional traders.

Bybit’s global popularity spans regions including Africa, South America, the Middle East, Asia, Europe, and Oceania, where it maintains a dominant presence. Even as the exchange strategically exits certain jurisdictions to comply with regulatory requirements, Bybit’s adherence to a compliance-first approach ensures sustainable growth in markets with clear regulatory frameworks. This adaptability has strengthened Bybit’s position as a trusted and reliable global platform.

The report also acknowledges Bybit’s excellence in security, customer service, and P2P trading, where it ranks as the third-best exchange globally. These accolades reflect Bybit’s dedication to delivering a secure, user-focused experience that builds trust and loyalty within its growing community.

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Joan Han, Sales & Marketing Director at Bybit, shared:
“This achievement reflects our team’s unwavering dedication and commitment to delivering a world-class trading experience. We actively listen to our clients’ requests and continuously improve our tools to ensure a smoother trading journey. Our ability to adapt and thrive in diverse markets speaks to the strength of our vision and our focus on fostering a secure, accessible, and professional crypto ecosystem. As we continue to innovate and grow, we remain dedicated to empowering traders worldwide with the tools and trust they need to succeed.”

#Bybit / #TheCryptoArk

About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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Blockchain Press Releases

Golfin to Showcase Web3 Innovation at ‘Web3 Hub Davos 2025’

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TOKYO, Jan. 17, 2025 /PRNewswire/ — GOLFIN, the pioneering Web3-based Golf2Earn platform, has been announced as the official sponsor of Web3 Hub Davos 2025. The event, taking place from January 20–23, 2025, in Davos, Switzerland, runs alongside the World Economic Forum’s Annual Meeting and will highlight the latest advancements in Web3, blockchain, and decentralized technologies across industries. Golfin is set to showcase how Web3 technology is reshaping the future of golf.

Golfin’s Key Highlights at Web3 Hub Davos 2025:

  • Exclusive Presentation: Golfin’s founder Ken Komatsu and strategic advisor John Kojiro Moriwaka will present “How the Web3 Golf Game ‘Golfin’ Will Shape the Future of the Web3 Movement” on January 22, 2025, from 17:53 to 18:03 local time.
  • Innovative Technology Integration: Golfin’s combination of NFTs and GPS technology allows players to create a seamless link between real-world and digital golf experiences.
  • Industry Impact: Golfin aims to modernize the golf industry while addressing global economic disparities by building ecosystem that merges sports, entertainment, and blockchain technology
  • Global Partnerships: Golfin has formed strategic partnerships with leading organizations, including the ZOZO Championship and Seibu Group, to expand its reach and integrate real-world golf experiences with digital rewards.

Golfin’s Approach to Web3 Golf:

Enhancing Golf Through Innovation: Golfin revolutionizes the golf experience by allowing players to earn points through real-world gameplay on verified golf courses. These points can be used to enhance their digital gameplay, creating a seamless connection between physical activity and in-game progression. Additionally, players can collect exclusive in-game items and trade NFTs, adding value and depth to both their golfing and gaming experiences.

Vision for the Future: 

Golfin is committed to transforming the traditional golf industry by integrating Web3 technology to create a more immersive and accessible golfing experience. By fostering strategic partnerships and engaging global decision-makers, Golfin plans to expand its ecosystem and drive innovation in both the sports and blockchain sectors.

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About Golfin GPS: The Golfin GPS app connects real golf with digital gameplay. Players earn points while playing at certified golf courses.

For More Information: golfin.io & web3hubdavos.com .

Join the Movement: Stay updated and join Golfin’s Web3 revolution by visiting the official website or following  on Twitter (JP), Twitter (Global), DiscordInstagram, & Linktree.

Photo – https://mma.prnewswire.com/media/2600611/Davos_Post_02.jpg

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Blockchain

Blocks & Headlines: Today in Blockchain

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Blockchain technology continues to expand its reach, influencing industries far beyond its origins in cryptocurrency. From strategic collaborations to emerging trends, today’s briefing explores key developments shaping the blockchain ecosystem. Here’s the latest.


Blockchain Lobby Groups Unite for Crypto-Friendly Advocacy

In a landmark move, eight major blockchain lobby groups in the U.S. have joined forces to push for crypto-friendly policies under the new administration. With a regulatory climate expected to favor innovation in blockchain and cryptocurrency, these organizations aim to present a unified voice to influence legislation and public discourse.

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The coalition’s agenda focuses on fostering technological adoption, ensuring consumer protection, and clarifying taxation policies. This collaboration highlights the growing recognition of blockchain’s potential to drive economic transformation while addressing concerns about regulation.

Source: CoinDesk


Five Underrated Layer-1 Blockchain Tokens to Watch in 2025

As competition among blockchain platforms intensifies, several Layer-1 blockchain tokens are poised to gain significant traction this year. Analysts spotlight projects that prioritize scalability, interoperability, and developer engagement as ones to watch.

While giants like Ethereum and Solana dominate headlines, emerging players are carving out niches in sectors like decentralized finance (DeFi), gaming, and supply chain solutions. These tokens underscore the innovation flourishing within the Layer-1 ecosystem.

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Source: The Crypto Basic


AI and Blockchain Drive Innovation in Mining Industry

The integration of AI and blockchain technologies is revolutionizing the mining sector. Blockchain’s immutable ledger capabilities ensure transparency in supply chain operations, while AI optimizes resource extraction and predictive maintenance.

Together, these technologies address critical challenges such as environmental impact and operational inefficiency. As sustainability takes center stage, the mining industry’s adoption of blockchain and AI represents a significant leap forward.

Source: Mining Technology

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The Rapid Rise of Blockchain Mini-Games

Blockchain-powered mini-games are capturing the attention of developers and players alike, thanks to their innovative use of tokenization and play-to-earn models. These games—smaller in scope but high in engagement—offer players real ownership of in-game assets and a chance to earn rewards.

The trend’s popularity stems from its low barrier to entry and appeal to casual gamers, signaling a shift in the gaming landscape. As blockchain gaming continues to evolve, mini-games are emerging as a powerful gateway to mainstream adoption.

Source: Crypto Times


Bybit and SignalPlus Announce $100,000 USDC Global Trading Showdown

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Bybit and SignalPlus have teamed up to launch a global trading competition with a $100,000 USDC prize pool. The event aims to showcase advanced trading strategies while fostering community engagement within the crypto trading ecosystem.

Participants will compete across multiple trading challenges, highlighting the growing sophistication of crypto markets. This collaboration underscores the role of competitions in promoting market education and innovation.

Source: PR Newswire

 

The post Blocks & Headlines: Today in Blockchain appeared first on News, Events, Advertising Options.

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