Blockchain Press Releases
AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies
AppsFlyer meets with customers to assess their specific needs and develops tailored solutions with roadmaps for seamless execution, leading to improved decision making and higher ROI.
SAN ANTONIO, July 27, 2023 /PRNewswire/ — Frost & Sullivan recently assessed the digital advertising measurement analytics industry and, based on its findings, recognizes AppsFlyer with the 2023 Asia-Pacific Competitive Strategy Leadership Award. The company delivers marketing measurements, analytics, and engagement services to help over 90,000 businesses create better products and enhance customer experiences while preserving customer privacy. AppsFlyer’s fraud prevention and detection solution saves customers millions of dollars on advertising budgets, keeping clients ahead of constant and changing threats. With a footprint across continents, AppsFlyer serves various industries, from entertainment to health and fitness.
“We look at ourselves as obsessed with being customer-obsessed. This entails a relationship deeply rooted in growth partnership – we want our customers to grow just as exponentially as the opportunities afforded to them.
The ‘formula’ is simple – deliver excellence in our product suite + leverage our market leadership and expertise in the ecosystem. We are incredibly proud that this Asia-Pacific Competitive Strategy Leadership Award validates our decade-long consistency and tenacity in the region,” said Ronen Mense, President and Managing Director of AppsFlyer Asia-Pacific when receiving the award plaque at Frost & Sullivan’s Bangkok office last Friday 21st July 2023.
AppsFlyer continually builds upon its competitive edge and relentlessly pursues new opportunities to ensure steady growth over the long run. The company’s iOS 14+ solutions align seamlessly with Apple’s privacy guidelines, allowing customers to identify users and access real-time information for efficient user acquisition. With a software development kit integrated into 98% of iPhones globally, AppsFlyer’s machine learning (ML)-based tools incorporate aggregated measurement and predictive analytics to provide insight into over 100,000 different apps. AppsFlyer’s OneLink technology allows enterprises to view users across different platforms, while its Single Source of Truth (SSOT) solution eliminates user count duplication.
Hemangi Patel, Senior Industry Analyst, ICT, Frost & Sullivan, noted, “AppsFlyer’s robust solution suite advances operational goals for various stakeholders, allowing customers to collaborate with partners in a privacy-compliant manner while ensuring alignment with strict regional regulations and the ever-evolving platform or partner guidelines.”
Integrating across 9,000+ media sources, including Apple Search Ads, Meta, Google Ads, TikTok, and more, AppsFlyer enables advertisers to measure diverse ad networks and obtain holistic data across mobile devices, web-enabled devices, Android devices, connected television (CTV) platforms, and all media channels. The company consults and collaborates with clients throughout the purchase process to identify their specific needs, answer questions about services and capabilities, and ensure they get the most value from the solution suite. The company’s partner marketplace connects over 10,000 technology and media partners across different categories to promote collaborative relationships and reinforce co-innovation. AppsFlyer’s customer-centric approach establishes ongoing customer trust for long-lasting relationships throughout the service lifecycle.
“AppsFlyer’s cloud-based software-as-a-service platform leverages artificial intelligence and machine learning technology to bridge the gap in advertising with an innovative solution that measures all marketing activities in one place for complete visibility into the customer journey,” added Riana Barnard, Best Practices Research Analyst at Frost & Sullivan. With its customer-centric tools and strategies and strong overall performance, AppsFlyer earns Frost & Sullivan’s Competitive Strategy Leadership Award.
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy successfully that results in stronger market share, competitive brand positioning, and customer satisfaction.
Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.
Contact:
Tammy Chan
E: [email protected]
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 9,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
Contact:
Chris Tahan
E: [email protected]
Photo – https://mma.prnewswire.com/media/2163727/2023_Award__AppsFlyer.jpg
Blockchain
Blocks & Headlines: Today in Blockchain – May 12, 2025 | Rootstock, Zimbabwe Carbon Registry, Fastex, 21Shares, The Blockchain Group
Welcome to Blocks & Headlines, your daily op-ed style deep dive into the most pivotal blockchain and crypto stories shaping today’s market. In this edition—May 12, 2025—we cover:
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Bitcoin DeFi Security Strengthens as Rootstock garners 81% of Bitcoin’s hashrate
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Zimbabwe’s Blockchain Carbon Credit Registry aims to restore investor trust
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Token2049 Dubai Highlights spotlight Fastex’s Web3 innovations
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21Shares’ New ETP for Cronos (CRO) bridges traditional finance and DeFi
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The Blockchain Group’s €9.9 M Capital Raise fuels its Bitcoin treasury strategy
Below, each story is summarized with key takeaways and opinion-driven context.
Introduction
Today’s blockchain landscape is defined by two contrasting forces: institutional maturation—as legacy players and governments adopt tokenized assets and infrastructure—and startup-driven innovation—where Web3 pioneers push boundaries in DeFi, NFTs, and on-chain governance. Major trends include:
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Security & Scalability: Layer-2 solutions and cross-chain bridges are gaining traction to secure and scale Bitcoin and Ethereum ecosystems.
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Transparency & Trust: From carbon credits to capital markets, blockchain is repeatedly chosen to enhance auditability and investor confidence.
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Mainstream Access: Crypto ETPs and regulated token offerings are lowering barriers for retail and institutional investors.
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Treasury Management: Public companies are increasingly using Bitcoin and token holdings as strategic assets to hedge against macro volatility.
Let’s unpack today’s five developments and their broader implications.
1. Bitcoin DeFi Security Strengthens with Rootstock’s Hashrate Share
What happened: A new Messari report finds that Rootstock (RSK), Bitcoin’s oldest layer-2 smart-contract platform, now commands 81% of Bitcoin’s total hashrate, up from 56% before major mining pools Foundry and SpiderPool onboarded in February. Transactions on Rootstock are 95% cheaper than on-chain Bitcoin and 55% cheaper than Ethereum, positioning RSK for sustained DeFi growth in 2025.
Source: CoinDesk
Analysis & commentary:
Rootstock’s dominant hashrate share underscores two key shifts:
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Security by Convergence: By leveraging Bitcoin’s massive mining network, RSK mitigates the common 51% risk faced by smaller chains.
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Cost-Efficiency for DeFi: Lower fees make RSK an attractive alternative to Ethereum for yield protocols, lending markets, and decentralized exchanges.
However, challenges remain. Smart-contract developers must integrate robust cross-chain bridges—Rootstock’s partnership with LayerZero is a start—to attract liquidity. Moreover, regulatory scrutiny of DeFi is rising; RSK’s governance will need transparent on-chain dispute resolution and compliance tooling to win institutional adoption.
2. Zimbabwe’s Blockchain Carbon Credit Registry to Revive Investor Confidence
What happened: In Harare on May 9, the Zimbabwean government launched the world’s first blockchain-enabled carbon credit registry, developed by Dubai’s A6 Labs. The immutable ledger will record issuance, trading, and retirement of credits, addressing the fallout from 2023’s abrupt project cancellations and a 50% revenue levy that spooked developers. The new Zimbabwe Carbon Markets Authority (ZCMA) will oversee licensing via the zicma.org.zw portal.
Source: Bloomberg
Analysis & commentary:
Zimbabwe’s registry is an instructive case study in how blockchain can restore transparency and rebuild market trust:
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Immutable Audits: Every credit’s provenance is verifiable on-chain, deterring double-counting and fraud.
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Regulatory Framework: A dedicated authority streamlines approvals, balancing market access with environmental integrity.
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Investor Reassurance: By codifying rules in smart contracts, Zimbabwe signals that future policy shifts will be governed by code, not sudden ministerial edict.
Nonetheless, blockchain is not a panacea. Effective enforcement still depends on reliable on-the-ground measurement and reporting. The real test will be whether smaller African producers—Kenya, Zambia—adopt interoperable registries, creating a pan-continental carbon marketplace.
3. Web3 Innovation Takes Center Stage at Token2049 Dubai
What happened: Between April 30 and May 1, Token2049 Dubai convened industry leaders in the Emirates. Fastex, a platinum sponsor, showcased its Bahamut blockchain (PoSA consensus), the YoWallet custodial solution, and a wave of new apps—YoHealth, YoPhone/YoSIM, YoBlog—all designed to expand Web3 use cases beyond finance. Fastex also co-hosted regulatory forums with Solidus Labs and launched the Bahamut Grants program to seed developer innovation.
Source: Cointelegraph
Analysis & commentary:
Token2049’s Dubai edition highlights an ecosystem maturation where:
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Compliance & Growth Coexist: Legal breakfasts signaled that self-regulation and layered oversight can lower entry barriers without stifling ingenuity.
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Beyond Finance: By unveiling telecom and health apps, Fastex challenges the notion that blockchain is niche—real-world use cases can drive mainstream adoption.
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Brand Ambassadors: Football legend Patrice Evra’s presence at YoHealth’s booth illustrates how cultural icons can amplify blockchain’s reach.
Moving forward, projects must demonstrate measurable end-user utility and scalable infrastructure to avoid the “pilot-only” trap. Dubai’s supportive regulatory sandbox remains an ideal proving ground.
4. 21Shares Launches ETP for Cronos (CRO) – Bridging TradFi and DeFi
What happened: Swiss issuer 21Shares listed a new ETP (CRON) on May 12, offering direct exposure to CRO, the native token of Cronos—a Layer 1 chain built for DeFi, NFTs, and cross-chain interoperability with Ethereum and Cosmos. Investors can now trade CRO through regular brokerages without managing private keys or wallets.
Source: The Paypers
Analysis & commentary:
Tokenizing blockchain assets into regulated ETPs remains one of the most powerful drivers of institutional capital inflows:
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Familiar Interfaces: By packaging CRO as a ticker, 21Shares lowers the learning curve for asset managers and pension funds.
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Regulatory Alignment: ETPs fall under securities law, offering clear governance compared to unregulated spot tokens.
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Ecosystem Growth: Cronos stands to benefit from increased liquidity and brand recognition, which in turn fuels DeFi activity on its network.
ETPs also invite scrutiny: fees, redemption mechanics, and underlying custodial risks must be transparent to preserve investor trust. As competition heats up—with products for BTC, ETH, SOL, and more—issuers will vie on pricing, ease of access, and institutional credibility.
5. The Blockchain Group’s €9.9 M Capital Raise Advances Bitcoin Treasury Strategy
What happened: Europe’s first Bitcoin Treasury Company, The Blockchain Group (ALTBG), completed a €9.888 million capital increase at €1.0932 per share on May 7, 2025. Proceeds will bolster its strategy to accumulate Bitcoin per fully diluted share while expanding consulting and AI-driven blockchain services.
Source: ActusNews via MarketScreener
Analysis & commentary:
The Blockchain Group’s financing round underscores a new corporate paradigm where holding BTC is core to the business model:
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Shareholder Alignment: By tethering equity value to Bitcoin accumulation, management and investors share upside in crypto markets.
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Operational Synergies: Subsidiaries in data intelligence and decentralized consulting can monetize both service fees and on-balance-sheet Bitcoin appreciation.
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Regulatory Compliance: As a publicly listed entity on Euronext Growth Paris, ALTBG navigates EU financial rules, offering a transparent vehicle for crypto exposure.
Yet this approach carries volatility risk: sudden BTC price swings can compress earnings per share and spur shareholder activism. Mitigation strategies—such as hedged derivatives and staggered BTC purchases—will be critical to sustain growth without alarming investors.
Conclusion
Today’s highlights reveal a blockchain industry at once foundational and frontier:
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Security & Scale: Rootstock’s hashrate gains fortify Bitcoin DeFi’s underpinnings.
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Transparent Markets: Zimbabwe’s carbon registry sets a template for blockchain-backed commodity markets.
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Web3 Diversification: Token2049 Dubai shows that true mass adoption demands real-world applications in health, telecom, and beyond.
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Institutional Access: ETPs like CRON democratize token ownership for mainstream investors.
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On-Balance-Sheet Crypto: The Blockchain Group exemplifies the rising class of publicly traded crypto-native firms.
As blockchain extends into supply chains, tokenized securities, and identity, the winners will be those who blend innovative protocol design with pragmatic regulatory alignment. Keep tuning into Blocks & Headlines for tomorrow’s top stories.
The post Blocks & Headlines: Today in Blockchain – May 12, 2025 | Rootstock, Zimbabwe Carbon Registry, Fastex, 21Shares, The Blockchain Group appeared first on News, Events, Advertising Options.
Once live, the Input | Output (IO) led integration will bring full Cardano support to Brave Wallet, including Cardano native assets, as well as send, receive, swap, and signing capabilities- all natively embedded within Brave’s best-in-class browser wallet. This establishes Brave as a key partner to the Cardano community in the age of Voltaire.
SAN FRANCISCO and LONDON, May 12, 2025 /PRNewswire/ — Input | Output (IO), the preeminent Web3 blockchain infrastructure and engineering firm, today announced a strategic partnership with Brave Software, the creator of the leading privacy-first browser and integrated multi-chain Brave Wallet. Together, they will integrate Cardano into the Brave Wallet, enabling Cardano blockchain access and token management from within the Brave wallet.
“Our partnership with IO reflects Brave’s commitment to building a Web3 that maximizes interoperation for user choice, while giving them better tools to engage with decentralized ecosystems,” said Brendan Eich, CEO and co-founder of Brave and the Basic Attention Token (BAT). “Integrating Cardano into Brave Wallet not only expands multi-chain access, but also enhances security, governance participation, and the overall user experience.”
Through this integration, Brave users and the broader Cardano community will gain direct access to Cardano’s blockchain for activities such as governance participation and native asset management, all within the privacy-focused Brave Wallet. Additionally, Brave Wallet will support the execution of swaps with Cardano native tokens and other on-chain transactions. This major milestone enhances Brave’s multi-chain capabilities, adding to its existing support for networks like Ethereum and Solana. Cardano users will now be able to manage native assets like NIGHT, engage in governance, and seamlessly swap tokens—securely and privately—through Brave’s in-browser wallet.
“This collaboration with Brave is a natural fit,” said Charles Hoskinson, CEO of IO. “We share a vision for a more secure, accessible, and user-respecting Web3. By bringing Cardano into Brave Wallet, we are not only expanding functionality for Cardano users in the age of on-chain governance, but also advancing a new standard for how blockchain networks should empower individuals—protecting privacy while enabling active, on-chain participation.”
The partnership also sets the stage for future innovation around engagement with Cardano’s governance and Midnight, a blockchain developed by Shielded Technologies, an Input | Output spinout focused on confidential smart contracts and data protection.
Media Contacts:
Georgia Hanias
Input | Output (IO)
[email protected]
Catherine Corre
Brave Software
[email protected]
About Input | Output (IO)
Input |Output (IO) is a world-leading blockchain infrastructure and research engineering firm dedicated to building a sustainable Web3 ecosystem. IO is committed to advancing the next generation of blockchain innovation, focusing on scalability, security, and real-world adoption through pioneering research and cutting-edge engineering.
About Brave Wallet and Brave
Brave Wallet is the secure, multi-chain crypto wallet built directly into the Brave privacy browser—no extensions required. With Brave Wallet, users can manage tokens and NFTs; connect to DApps and onramp to Web3; and explore decentralized finance, social media, gaming, and more. Brave Wallet users can connect other “cold” wallets like Ledger & Trezor. They can buy, store, send, and connect to DApps on Solana, Ethereum and EVM chains, Zcash, and Filecoin.
Brave Wallet is available on desktop, Android, and iOS, and is free to use. To get started on desktop, Brave browser users can click the wallet icon near the address bar. On mobile, users can tap “⋮” (Android) or “…” (iOS), then tap the wallet icon.
Brave is a driving force leading the way for Web3 adoption, directly supporting Web3 into the broader Web through its privacy browser, independent search engine, and browser-native, multi-chain crypto wallet. Brave currently has over 85 million monthly active users. Learn more at brave.com.
Photo – https://mma.prnewswire.com/media/2683708/Charles_Hoskinson_Profile.jpg
Logo – https://mma.prnewswire.com/media/2683709/IO_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/input–output-partners-with-brave-to-integrate-cardano-into-brave-wallet-302451409.html
Blockchain Press Releases
Bybit Introduces BOB to P2P: Bolivian Traders Can Now Buy, Sell in Local Currency and Earn Commissions
DUBAI, UAE, May 12, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has expanded its peer-to-peer (P2P) platform to support the Bolivian Bolíviano (BOB), enabling users in Bolivia to buy and sell crypto with their national currency for the first time on the platform.
In addition to enhancing local access to digital assets, Bybit is launching a new merchant program that invites users to list BOB trading ads and earn generous bi-weekly commissions. High-performing merchants can earn up to 400 USDT every two weeks, with added incentives for those listing in multiple fiat currencies.
“Expanding our P2P platform to include BOB is a reflection of our dedication to financial inclusion and local empowerment,” said Mazurka Zeng, Head of Fiat at Bybit. “We’re proud to offer Bolivian users more ways to access crypto markets while also opening the door to new opportunities”.
Bybit P2P merchants receive tailored support, including 1-to-1 customer service and faster appeal resolutions. To qualify for rewards, merchants must maintain active listings for a specified number of hours each week and meet trading volume and order count targets. Performance is reviewed every two weeks, and rewards are distributed through the Rewards Hub.
This launch represents another step in Bybit’s ongoing commitment to bring crypto access and earning potential to communities around the world through localized, user-friendly P2P services.
Bybit is actively expanding in the LATAM market and has seen a consistent rise in user requests from Bolivia to support the Boliviano (BOB) on its P2P platform. As crypto adoption continues to grow across the region, adding BOB would enhance accessibility for local users and empower them to engage more easily with the digital asset economy.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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View original content:https://www.prnewswire.co.uk/news-releases/bybit-introduces-bob-to-p2p-bolivian-traders-can-now-buy-sell-in-local-currency-and-earn-commissions-302452489.html
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