Blockchain Press Releases
Analytics leaders highlight potential of generative AI at Mixpanel’s annual EMEA customer forum
Speakers identified a range of use cases from building analytics queries with natural language, to interpreting charts with AI
LONDON, July 6, 2023 /PRNewswire/ — Mixpanel, the event analytics* pioneer, recently hosted its annual EMEA Customer Forum in London, where more than 100 product and analytics leaders from the world’s most exciting digital innovators gathered to exchange ideas, share best practice, and hear from peers that have used event analytics to build outstanding digital products.
A key theme of the forum was the role that generative AI will play in product analytics, with speakers from companies including telecoms giant AT&T, fintech leader Wise, trading platform eToro, video game innovator Superplay and gambling software firm Playtech, touching on the potential of generative AI for analytics.
Rather than having to prepare queries, analytics leaders anticipate being able to chat with AI using natural language to get fast answers from their product data. For example, instead of writing a Structured Query Language (SQL) query to extract specific insights from a dataset, or using more modern and intuitive workflows like Mixpanel, the leaders saw potential in simply asking a question of generative AI linked to their analytics tool, like, “At what stage of the sign up process are we seeing the most drop offs?”. AI chat could be used in this way to create meaningful visual representations of data, such as charts and dashboards, removing the need to build queries manually.
Hazal Muhtar, Head of Global Product Analytics at fintech leader Wise said, “We’re using Mixpanel to better understand what our customers want from their Wise product experience, particularly our newer SME customers. My team guides our colleagues but we put Mixpanel directly in their hands too. In the most effective digital companies, analyzing and interpreting data extends beyond data scientists. I look forward to seeing how generative AI will enable people without a data background to begin asking questions.”
The experts also saw generative AI being used to identify anomalies and blind spots in datasets that may be challenging to detect using manual methods. By identifying emerging anomalies at an early stage, proactive measures can be taken to address them, enabling more efficient and accurate analysis.
“Generative AI has the potential to transform product analytics,” said Natalie Kouzeleas, VP EMEA & LATAM at Mixpanel. “We heard from some of the industry’s foremost practitioners at this year’s customer forum on a range of topics, but generative AI kept on popping up. Those working with customer data to build better product experiences know it can help them do more and empower a greater number of people to ask questions of data that aid decision making.”
Integrating generative AI into analytics tools can make data insights more readily available to all team members, creating an environment where insights become an integral part of more discussions, problem-solving, and decision-making processes. Team members who may previously have been reluctant to attempt data analysis become more comfortable using data, interpreting it, and drawing insights. Indeed many of the speakers explained how they were already making significant progress with Mixpanel’s existing user interface.
Vasileios Papageorgiou, Lead Analyst at gambling software firm Playtech said: “We’re making it possible for hundreds of gambling brands that license our casino, sports, and retail betting games to easily visualise and ask questions of their user data with Mixpanel. For example, pop-up messages can provide valuable information and resources to players, such as reminders to take breaks, set limits on their gambling activity or access self-assessment tools. By integrating these messages into the online gambling experience, brands can help to encourage responsible behavior and reduce the risk of problem gambling.”
Leon Sucharov, Chief Technical Innovation Officer at gambling software giant Playtech said: “We’re making it possible for hundreds of gambling brands that license our casino, sports and retail betting games to easily visualize and ask questions of their user data with Mixpanel. Previously they couldn’t see things from the player’s perspective, now they can easily see what is and isn’t working for users, and make continual improvements.”
Guy Barkat, Product Analytics Leader at trading app eToro added: “Before Mixpanel we used BI and it took weeks to code SQL queries, tabulate the data and eventually publish a dashboard. Now we have 300 Mixpanel users asking questions of our data in minutes or even seconds. We still have BI capabilities but our senior leaders often bypass the process and jump straight to Mixpanel. Adding AI chat into the mix will make it easier, so more conversations and decisions can be grounded in the data.”
Engaging in this shift and taking advantage of new innovations in the coming months will prove essential for businesses wishing to make data insights available to more teams and colleagues.
But Paolo Sabatinelli, Chief Product Officer at Italy’s leading digital property portal, Immobiliare.it, explained that a degree of caution is needed: “I do have reservations about making analytics too easy. We need to ensure there are checks and balances so that people who aren’t experienced at working with data don’t make unintentional mistakes. We know AI isn’t always accurate, so there needs to be a data savvy person in the process, and a way to double check the AI’s work.”
*About Event analytics
Event analytics captures every action (or event) that each user performs within a digital product, like an e-Commerce site or a ride hailing app. This very granular view helps companies understand how different groups of users behave at various points during their experience, to answer questions like: which cohorts of users drop off during sign-up? Using Mixpanel, it’s now also possible to understand the knock-on revenue impact of such customer experience issues.
This approach is much faster than traditional Business Intelligence (BI) tools that require data to be prepared and tabulated. While BI analysis can provide a view of how many customers churned, it doesn’t allow exploration of why users are behaving in certain ways. That’s why event analytics is so crucial for product teams that create and continually improve the world’s most successful digital products.
About Mixpanel
Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with digital products and companies. Regardless of technical expertise, everyone can focus on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel. To learn more visit: www.mixpanel.com
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DUBAI, UAE, Nov. 21, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is pleased to reaffirm its commitment to providing ease of access to digital assets for eligible P2P users in Africa at zero fee. Connecting buyers and sellers at no cost, Bybit P2P continues to be the benchmark for cost-effective and convenient trading experiences.
Since its launch in Jan. 2022, Bybit P2P has consistently provided a user-friendly platform for users seeking a safer way to participate in the digital asset class. The services are offered at no costs for merchants and takers in P2P transactions:
- Merchants: Merchants may post advertisements on Bybit P2P for free.
- Takers: Users may place an order through advertisements listed on the P2P platform at no costs. The offer stands across all fiat trading pairs. Third-party fees may incur depending on the payment method chosen, as the payment providers may charge a transaction fee.
P2P Fee Structure (Africa)
|
Taker Fee (Sell Page) |
Maker Fee (Sell Page) |
|
|
Bybit |
0 % |
0 % |
|
Competitor B |
0.5% on completed orders for certain trading pairs |
0 % |
In addition, Bybit has launched an exciting P2P Coupon Giveaway Campaign from now to Jan. 15, 2025. As part of this initiative, users can earn a share of up to 20,000 USDT in rewards by completing tasks such as depositing $100 or trading $50,000 through Bybit P2P. The rewards will be in the form of Bybit P2P coupons to be redeemed in the next purchase, making the zero-fee transactions an even better deal for winners.
“Bybit’s steadfast commitment to contributing to financial inclusion comes in all forms, and keeping our P2P services free for as long as we can, and for as many users as possible, is one of the ways to support the crypto community,” said Joan Han, Sales and Marketing Director at Bybit. “When users come to our platform with the hopes of generating income on their assets, we want to play a supportive role in helping them reach their personal financial goals,” she added.
P2P on Bybit offers an intuitive and cost-effective peer-to-peer trading platform, facilitating the buying and selling of two users’ holdings at an optimal, agreed-upon price between them. With Bybit P2P, users stand to benefit from Bybit’s enterprise-level security and advanced features including comprehensive built-in KYC and KYB verification mechanisms, rigorous asset management protocols, and 24/7 customer service.
Find out more about the event and eligibility at Bybit P2P.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 50 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.
For more details about Bybit, please visit Bybit Press
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TAIPEI, Nov. 21, 2024 /PRNewswire/ — KryptoGO, a leading Web3 infrastructure provider, offers an innovative wallet solution to help businesses offer secure and stable crypto payment services without the need for costly in-house development. With its Wallet as a Service (WaaS), KryptoGO enables enterprises to quickly integrate efficient and cost-effective crypto payment solutions while focusing on their business operations.
Why Choose KryptoGO’s Wallet Solution?
Developing a secure, multi-chain crypto wallet from scratch presents significant challenges, including extensive security measures, maintaining fast and reliable transaction speeds, and controlling development and operational costs. A recent PwC global CEO survey highlighted that security concerns, regulatory issues, and operational complexities are key barriers for businesses adopting digital asset solutions. Additionally, Coinbase’s report states that 87% of Fortune 500 executives cited a lack of clear regulations as a significant obstacle in their digital asset investments. KryptoGO’s WaaS addresses these issues by providing a white-label wallet service that businesses can easily integrate, ensuring strong performance and compliance.
Competitive Advantage: Speed and Cost Control
KryptoGO has optimized transaction speeds and minimized costs through extensive benchmarking and performance evaluations. On the TRON blockchain, KryptoGO delivers transaction notifications within 1.2 seconds and reduces transaction fees by at least 20% compared to other wallets. These advantages stem from the team’s expertise in blockchain development and data index optimization, ensuring faster, more efficient, and dependable transactions.
Success Story: Ocean Wallet
One of KryptoGO’s notable successes in customizable, white-label wallet solutions is Ocean Wallet. In less than two months, Ocean Wallet was able to launch a fully functional, competitive crypto wallet app without needing to hire any developer. With KryptoGO’s flexible solution, Ocean Wallet was able to tailor its features to meet the specific needs of its target audience—stablecoins payments in the TRON ecosystem. By leveraging KryptoGO’s expertise, Ocean Wallet was able to deliver a seamless wallet experience with the ideal functionality to support its unique business model, achieving fast market entry and providing seamless crypto payment solutions at the lowest possible cost.
Building the Future of Crypto Payments
For businesses looking to enter Web3 quickly and efficiently, a customizable wallet solution is the key. KryptoGO’s Wallet as a Service enables corporates to adopt crypto with minimal development resources. If you’re also interested in how KryptoGO can support your Web3 business needs, please contact us or visit www.kryptogo.com.
Media Contact: [email protected]
View original content:https://www.prnewswire.co.uk/news-releases/kryptogo-empowering-enterprises-with-ready-to-deploy-wallet-technology-302312926.html
Blockchain Press Releases
KuCoin Partners with Dubai Sports Council for the Open Padel Cup for Government Institutions
DUBAI, UAE, Nov. 21, 2024 /PRNewswire/ — KuCoin, a leading global crypto exchange, in collaboration with the Dubai Sports Council, has announced the Open Padel Cup for Government Institutions as the Title Sponsor during a press conference held on November 19th, 2024. Scheduled from December 13 to 15, the Open Padel Cup Championship invites all government institutions across the UAE to participate. To promote amateur participation, professional players registered with clubs or the UAE Padel Association are not eligible, ensuring over 300 Emirati amateurs can take part in this competition.
Padel has been gaining traction in Dubai as a fun and engaging way to promote a healthy lifestyle and enrich the local sports culture. The Dubai Sports Council has recently spearheaded the Padel Cup Tournament initiative, partnering with KuCoin for the event, which is organized by Royal Griffin Event and hosted at JUST PADEL facilities.
As the title sponsor, KuCoin has expressed strong confidence in the economic prospects of the Middle East, particularly the UAE and Dubai, especially regarding the immense potential of the cryptocurrency market. Over the past few years, KuCoin has established many meaningful partnerships in Dubai’s vibrant city and has been actively involved in various local activities. Last year, KuCoin sponsored the COP28 Global Climate Change and Green Blockchain Summit and hosted the “KuCoin Green Future Charity Gala Dinner,” supporting various charitable causes.
At the press conference, Harry Chan, the representative from KuCoin highlighted the synergy between sports and blockchain technology, noting that both fields emphasize collaboration and innovation. Padel is a sport that requires high levels of teamwork and strategic thinking, aligns with the decentralized cooperation and innovative spirit of blockchain technology. “We believe that through activities like the Open Padel Cup for Government Institutions, we can better communicate the core values of blockchain technology to the public and inspire more innovative ideas,” said the KuCoin representative, and “help bring in and connect global responsible companies and talents”. This event marks the latest in a series of collaborations by KuCoin in Dubai, underscoring its long-term commitment to the Dubai market.
Fawzia Faridoun, Director of the Community Sports Department at the Dubai Sports Council expressed pleasure in partnering with KuCoin to promote the city’s sports culture and healthy lifestyle, looking forward to deeper cooperation in the future.
About KuCoin
Launched in September 2017, KuCoin is a leading crypto exchange and financial technology platform with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community engagement, KuCoin offers over 800 digital assets across Spot trading, Margin trading, P2P Fiat trading, Futures trading, and Staking to its 37 million users in more than 200 countries and regions. KuCoin ranks as one of the top 6 crypto exchanges. KuCoin was acclaimed as “One of the Best Crypto Apps & Exchanges of November 2024” by Forbes Advisor and has been included as one of the top 50 companies in the “2024 Hurun Global Unicorn List”. Learn more at https://www.kucoin.com/.
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