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Mixpanel adds generative AI so companies can ‘chat with their data’

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Product teams, marketers and executives at 8,000 of the world’s leading digital firms can query their user data with natural language chat

Mixpanel’s incorporation of OpenAI’s GPT-3.5 Turbo allows accuracy to be validated and prioritizes privacy

SAN FRANCISCO, July 6, 2023 /PRNewswire/ — Mixpanel, the event analytics* pioneer, has integrated generative AI so companies can ‘chat with their data’. The move makes it easier for companies to quickly understand the impact that product and marketing decisions have on their customers’ experience and their company’s bottomline. Mixpanel’s application of generative AI allows queries built by AI to be reviewed so people can understand the source and accuracy of the report created, without the need to expose their proprietary data to the Large Language Model (LLM).

Now, anyone using Mixpanel can clearly understand every customer’s experience by asking plain English questions to OpenAI’s ‘GPT-3.5 Turbo’ model, removing yet another barrier for companies that want to understand how people use their apps.

For example, a non-technical employee at a ride hailing firm might ask: “Which group of users most frequently convert when we apply surge pricing across our key markets?” A marketer can quickly understand trends relating to advertising spend or a salesperson can see changes in revenue over time. Generative AI builds the required query, which is executed in Mixpanel, returning the relevant chart in an instant to visually display conversion trends for different cohorts across different markets.

Amir Movafaghi, CEO, Mixpanel said: “Generative AI is the next interface to computing, and it’s unlocking huge productivity gains. In our world, this means it’s much easier for anyone to query their data in plain English by asking the AI a question. Making analytics accessible, so literally everyone can participate, will significantly improve decision making across companies.”

Prioritizing privacy and validating accuracy
Despite the huge opportunity generative AI represents, it isn’t always accurate. That’s why Mixpanel queries built using generative AI allow people to check the source of their answer to understand how a report was generated. While the AI feature will be made available to all Mixpanel users, it will also be optional, so people can choose to build queries using AI or continue with the existing user interface.

Mixpanel is trusted with user behavior data and provides insights to 8,000 paying customers, including large enterprises and the world’s most successful digital leaders, such as CNN, Uber and Yelp! That’s why Mixpanel’s introduction of generative AI prioritizes privacy. Mixpanel customers will not need to contribute their data to the Large Language Model, instead the AI increases the speed and ease with which queries are built, and it’s Mixpanel that actually analyzes the underlying data.

“Generative AI is a bit like electricity, you can build it into other products to make things faster and easier. We’re using it to speed up workflows and simplify how people ask questions of their data. But this is just the start, and we expect LLMs will enhance analytics for years to come.” added Movafaghi.

Traditionally, data analysts using Business Intelligence tools needed to write complex SQL queries when analyzing data, a requirement that made analytics a niche discipline and prevented companies from getting fast answers from data at scale. Mixpanel changed this with its event-based analytics system, which non-technical employees use to ask questions of their data with drop-down menus. The introduction of generative AI reimagines the data analytics process again, so anyone can use Mixpanel to support better decision making by easily asking questions of their data.

The new Mixpanel generative AI interface is currently being used by a select group of customers as part of a closed Beta program. The capability will be made available as an optional interface, at no additional cost, to all Mixpanel users over the coming weeks.

*About Event analytics
Event analytics captures every action (or event) that each user performs within a digital product, like an e-Commerce site or a ride hailing app. This very granular view helps companies understand how different groups of users behave at various points during their experience, to answer questions like: which cohorts of users drop off during sign-up? Using Mixpanel, it’s now also possible to understand the knock-on revenue impact of such customer experience issues.

This approach is much faster and easier than traditional Business Intelligence (BI) tools that require data to be prepared and tabulated, with BI queries coded in SQL. While BI analysis can provide a view of how many customers churned, it doesn’t allow exploration of why users are behaving in certain ways. That’s why event analytics is so crucial for product teams that create and continually improve the world’s most successful digital products.    

About Mixpanel

Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how users interact with digital products. Regardless of technical expertise, anyone can focus on what’s working, and spend more time on their best ideas with Mixpanel. To learn more visit: www.mixpanel.com

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Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years

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A new bill introduced in the U.S. House of Representatives, known as the Blockchain Integrity Act, seeks to address concerns surrounding the use of cryptocurrency mixers and tumblers. The proposed legislation aims to regulate these privacy-enhancing tools, which are often used to obscure the origins of cryptocurrency transactions.

The bill, if passed into law, would impose strict regulations on the operation of cryptocurrency mixers and tumblers within the United States. These tools, which allow users to mix their funds with those of other users to obfuscate the transaction trail, have raised concerns among law enforcement agencies and regulators due to their potential use in money laundering, terrorist financing, and other illicit activities.

Under the Blockchain Integrity Act, operators of cryptocurrency mixers and tumblers would be required to register with the Financial Crimes Enforcement Network (FinCEN) and comply with anti-money laundering (AML) and know-your-customer (KYC) regulations. Failure to register or comply with these requirements could result in significant penalties, including fines and imprisonment.

The proposed legislation also seeks to empower law enforcement agencies to investigate and prosecute individuals and entities that operate unregistered cryptocurrency mixers and tumblers. By enhancing regulatory oversight and enforcement capabilities, the bill aims to safeguard the integrity of the blockchain ecosystem and prevent the illicit use of cryptocurrencies.

However, critics argue that the Blockchain Integrity Act could stifle innovation in the cryptocurrency space and infringe on individuals’ privacy rights. They contend that while cryptocurrency mixers and tumblers can be used for illicit purposes, they also serve legitimate privacy-enhancing functions, such as protecting users’ financial privacy and security.

The introduction of the Blockchain Integrity Act reflects growing concerns among policymakers about the potential risks associated with cryptocurrencies and their use in illicit activities. As lawmakers continue to grapple with these issues, it remains to be seen how the regulatory landscape for cryptocurrencies will evolve in the United States and around the world.

Source: cointelegraph.com

The post Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years appeared first on HIPTHER Alerts.

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Government-owned KfW elaborates on blockchain digital bond plans

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The government-owned KfW Bank, based in Germany, is delving further into its plans to issue digital bonds leveraging blockchain technology. This move underscores the institution’s commitment to exploring innovative financial solutions in the digital age.

The proposed digital bond issuance is poised to mark a significant milestone for KfW, as it seeks to embrace the transformative potential of blockchain technology. By tokenizing bonds on a blockchain platform, KfW aims to streamline the issuance process, enhance transparency, and optimize operational efficiency.

One of the key advantages of digital bonds lies in their potential to reduce the reliance on intermediaries and streamline the entire bond lifecycle. Through blockchain-based tokenization, KfW aims to automate various aspects of bond management, including interest payments and maturity settlements, thereby reducing the need for manual intervention and minimizing operational costs.

Moreover, digital bonds have the potential to enhance liquidity in the secondary market, allowing investors to trade bonds seamlessly on digital asset exchanges. This increased liquidity could attract a broader range of investors, thereby diversifying KfW’s investor base and potentially lowering borrowing costs.

In addition to the issuance of digital bonds, KfW is also exploring the integration of blockchain technology into other areas of its operations. By leveraging blockchain for various use cases, such as trade finance and supply chain management, KfW aims to unlock new efficiencies and drive greater transparency across its ecosystem.

Overall, KfW’s foray into blockchain-based digital bonds underscores its commitment to innovation and its recognition of the transformative potential of blockchain technology. As the institution continues to explore and implement blockchain solutions, it is poised to stay at the forefront of digital innovation in the financial sector.

Source: ledgerinsights.com

The post Government-owned KfW elaborates on blockchain digital bond plans appeared first on HIPTHER Alerts.

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Blockchain education initiatives take off amid crypto bull market

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During the recent crypto bull market, blockchain education initiatives have gained significant traction as individuals seek to capitalize on the growing opportunities in the digital asset space. These initiatives aim to empower enthusiasts, developers, and professionals with the knowledge and skills needed to navigate the complex world of blockchain technology and cryptocurrencies.

As interest in blockchain continues to soar, educational platforms and programs have emerged to cater to the diverse needs of learners. These initiatives offer a wide range of courses, workshops, and resources covering various aspects of blockchain technology, including smart contracts, decentralized finance (DeFi), non-fungible tokens (NFTs), and more.

One of the key drivers behind the surge in blockchain education is the growing demand for blockchain talent in the job market. With companies across industries exploring blockchain solutions, there is a pressing need for skilled professionals who can design, develop, and implement blockchain-based applications. As a result, individuals are increasingly turning to educational initiatives to gain the necessary expertise and credentials to pursue lucrative career opportunities in the blockchain space.

Moreover, the crypto bull market has fueled interest in cryptocurrencies and digital assets, prompting individuals to seek comprehensive education on topics such as trading, investment strategies, and risk management. Blockchain education initiatives play a crucial role in providing individuals with the knowledge and tools they need to make informed decisions in the fast-paced and volatile crypto market.

In addition to traditional educational platforms, blockchain-focused communities, forums, and online resources have become invaluable sources of learning and knowledge-sharing. These communities provide a supportive environment for enthusiasts and professionals to exchange ideas, collaborate on projects, and stay updated on the latest developments in the blockchain industry.

Overall, blockchain education initiatives are playing a vital role in democratizing access to blockchain knowledge and empowering individuals to participate in the digital economy. As the crypto bull market continues to fuel interest in blockchain technology, these initiatives are expected to play an increasingly important role in shaping the future of the industry and driving innovation across sectors.

Source: cointelegraph.com

The post Blockchain education initiatives take off amid crypto bull market appeared first on HIPTHER Alerts.

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