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Toyota GR Cup Leverages Cutting-Edge Digital Trophies to Enhance Driver and Fan Engagement

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Toyota Gazoo Racing North America’s GR Cup Series is going high-tech to deepen ties between drivers and fans. Leveraging the expertise of software and data services company Toyota Connected North America (TCNA), the GR Cup Series has created personalized digital trophies via polygon blockchain that display driver statistics, podium finishes, finishing position and lap times in a sharable package that updates after every race weekend.

“With the GR Cup Series, we see an opportunity to introduce technologies that will enhance the experience for our drivers and allow them to better engage with racing fans,” said Jack Irving, executive commercial director, TRD. “Blockchain helps us keep a permanent digital record of drivers’ achievements that they can share with their friends, family and fans. It also allows us to develop new opportunities to introduce race fans to our partners.”

The benefit of blockchain records is that they are non-fungible; they are a permanent source of truth for how drivers perform after each race weekend. As drivers head into this weekend’s Big Machine Music City Grand Prix in Nashville, they are able to quickly and easily access their accomplishments through the first three GR Cup weekends – Sonoma Raceway, Circuit of the Americas (COTA) in Austin, Texas, and Virginia International Raceway.

“We wanted to push the boundaries of what the driver experience means with the GR Cup Series, and the digital trophy program allows us to do that,” said TCNA technical program manager Tim Muttitt. “Blockchain technology allows us to do that and keep it authentic, with the GR Cup Series designed to focus on the talent behind the wheel. We’re enabling greater visibility to the drivers through this unique technology.”

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Currently in its inaugural season, the GR Cup Series is sanctioned through SRO and provides drivers and teams the opportunity to compete at some of the most iconic racing venues in North America. The single-make series, featuring the Toyota GR86, consists of 14 races in total with double-headers at some of the U.S.’s most iconic tracks: COTA, Virginia International Raceway, Road America, Sebring International Raceway and the famed Indianapolis Motor Speedway.

All GR86 Cup race cars start as stock vehicles that then go to GR Garage, TRD’s (Toyota Racing Development) new, state-of-the-art facility in Mooresville, North Carolina, to be modified for competition. Upon arrival at GR Garage, each GR86 is fitted with Bosch® engine management, custom Borla® exhaust, SADEV® 6-speed sequential transmission, Alcon® brakes, adjustable JRI Shocks®, OMP® safety equipment, roll cage, carbon fiber rear wing, 22-gallon fuel cell, TRD-designed MacPherson struts, Stratasys® custom bodywork, a TRD-designed splitter and more.

More information about the GR Cup can be found at GR Cup | Toyota.com.

Blockchain

BKOK: Revolutionizing Crypto Investments with a Secure and Sustainable Model

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Bybit Web3 Deepens Outreach and Support for TON Community with TON Foundation, TON Society, and TON X at Devcon 7

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MK Chin, Head of Marketing at Bybit Web3, second from the right, shared her views at the panel discussion titled “Building on TON: Insights from Leading Innovators” at Hackers League Bootcamp organized by TON Society.

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Reynold Lemkins Group Attends The Asset ESG Annual Summit to Explore New Paths for Corporate Sustainable Development

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ESG (environment, social, and governance) is not only an important driving force for promoting the long-term sustainable development of enterprises, but has also become a key factor in enhancing their comprehensive competitiveness. However, as the discussion around ESG has progressed to the present day, there have been an increasing number of related doubts. Especially for enterprises in Asia, the world’s fastest-growing region, finding a balance between achieving ESG goals and maintaining profitability has become an important issue that urgently needs to be addressed.

Against this backdrop, the 7th ESG Annual Summit of The Asset, with the theme of “Staying the course, scaling up,” was recently held in Singapore. This summit brought together outstanding entrepreneurs, investors, and policymakers around Asia to jointly explore how to integrate ESG into corporate strategies and look forward to new opportunities for future business development. As a partner of the Summit, President and CIO of Reynold Lemkins Liu Haoran shared his view on how corporate financing and risk management strategies should effectively combine with the ESG concept.

How should investors choose enterprises with long-term value?

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Reynold Lemkins Group has been committed to playing the role of “patient capital,” providing long-term and stable support and companionship to enterprises, and actively involving more long-term investors in the market. At the same time, Reynold Lemkins is also committed to supporting companies that can not only bring financial returns but also have long-term value. Liu Haoran said at the event, “As an investment institution, Reynold Lemkins Group has been working to promote the formulation of sustainable investment standards. Currently, we have multiple methods to evaluate whether potential investment targets have long-term value of sustainable development.”

Liu Haoran first emphasized that Reynold Lemkins closely follows the latest reports of third-party ESG rating agencies. As shown in MSCI’s 2023 report, companies with higher ESG scores usually outperform their peers in the long term. At the same time, Reynold Lemkins conducts an in-depth analysis of the relationship between a company’s financial performance and its ESG commitments through financial statements, ESG reports released by the company, and third-party audit data. The company’s innovation ability is also an important factor to consider about, companies that integrate sustainable innovation into their products and services are more likely to succeed in the future.

How can institutions lead the implementation of the ESG concept?

In the subsequent sharing, Liu Haoran mentioned, “With the rise of ESG investment, investors have begun to use more data sources to enhance their understanding and analysis capabilities of enterprise operations. Regulatory policies play an important role in this process, especially by formulating standardized disclosure requirements, which have promoted the standardized development of global sustainable investment.”

Liu Haoran pointed out that in April this year, the State Council of China issued the new “Nine Provisions,” which clearly proposed to improve the sustainable information disclosure system of listed companies. Subsequently, the ShanghaiShenzhen, and Beijing Stock Exchanges issued relevant self-regulatory regulatory guidelines, putting forward specific requirements for the sustainable information disclosure work of listed companies in terms of constructing a sustainable development information disclosure framework, clarifying disclosure topics, and encouraging companies to make voluntary disclosures. Since the policy was proposed, 41 listed companies in the A-share market have successively disclosed the implementation rules of the board of directors’ strategy and ESG committee or the company’s ESG management system. At the same time, 114 companies have disclosed their 2023 ESG reports, an increase of 58.33% compared with the same period last year.

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Meanwhile, regulatory agencies in Hong Kong are also actively promoting ESG development. In January this year, the Securities and Futures Commission of Hong Kong (SFC) stated that it would prioritize the transformation of the financial market through technology and ESG in the next three years. At the same time, Hong Kong has also strengthened the requirements for information disclosure of listed companies, promoting the improvement of market transparency and helping investors make more informed decisions.

Liu Haoran said, “By adapting to these changes in new regulations and using the newly added data and analysis tools, investors can better integrate ESG factors into investment decisions, enabling them to identify companies that are truly committed to long-term value and sustainable development.”

How can technology enhance ESG investment insights?

Liu Haoran believes that artificial intelligence and machine learning algorithms have been widely used to analyze ESG-related big data. AI can help us identify patterns and trends in the data, thereby optimizing investment strategies. According to Gartner’s forecast, by 2025, more than 50% of large enterprises will use AI to support their ESG strategies, indicating that the role of AI in ESG investment will become increasingly important.

He also added, “Blockchain technology also plays an important role in promoting supply chain transparency and ethical procurement, which is crucial for ESG compliance. According to the forecast of the World Economic Forum, by 2030, blockchain will save nearly $300 billion in costs in the global supply chain while improving transparency and traceability.”

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Liu Haoran said that with the popularization of sustainability reporting software, the collection and reporting of ESG data have become more efficient, ensuring the accuracy and compliance of reports. Integrated solutions and tracking tools provided by companies such as Enablon and Sphera help enterprises manage and report their ESG performance more transparently.

“Technology not only enhances our data analysis capabilities but also helps us keep up with the trend of global sustainable investment. Reynold Lemkins will continue to be committed to standing at the forefront of this change, using technology to promote smarter and more efficient investment decisions, so that every investment can not only bring financial returns but also promote the sustainable development of society and the environment.”

The post Reynold Lemkins Group Attends The Asset ESG Annual Summit to Explore New Paths for Corporate Sustainable Development appeared first on News, Events, Advertising Options.

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