peaq, the Web3 network powering the Economy of Things, announces the expansion of its ecosystem as Brainstem Digital Health joins in to decentralize health data distribution. Brainstem is a scalable decentralized platform for collecting health data from wearable devices. Integration with peaq will see its devices outfitted with self-sovereign peaq IDs, which will be used to sign the data for authentication. Brainstem will also enable the community to monetize their health data on peaq’s instance of the Gaia-X data marketplace. Health wearables will make up a decentralized physical infrastructure network (DePIN) for gathering privacy-first health data on peaq.

The fitness and health tracker market is growing rapidly and will soar to $187.2 billion by 2032, according to Market.us. Health data collected on wearable devices is becoming increasingly valuable as AI rapidly transforms the healthcare landscape. However, legacy technological solutions and approaches represent a challenge to the sector. The Web2 healthtech industry has already produced such stories as hackers getting access to users’ GPS data and a fitness app revealing the locations of US military bases. Web3 privacy preservation will be a critical component that safeguards against risky Web2 data collection practices.

Brainstem is working to bring Web3 data handling to the health and fitness tracker market using the DePIN model, which crowdsources real-world hardware through token incentives. Its wearables will facilitate the collection of heart rate, heart rate variability, pulse oximetry, movement, blood pressure, and ultimately a range of other health metrics. Brainstems users who opt to share their anonymized data will earn rewards in crypto while providing researchers focusing on wellbeing with valuable data. This ecosystem will work as a global DePIN for collecting and monetizing privacy-first health data.

The integration with peaq will enable Brainstem to achieve this by leveraging peaq’s machine-oriented Web3 tools and functions. As a first step, Brainstem will link its app with the peaq network’s testnet. It will also add support for wallets compatible with peaq and update the app’s interface to work with them. Brainstem will outfit all of the wearables in its DePIN with decentralized peaq IDs, which the devices will use to sign the data they collect. Finally, it will enable the community to share and monetize their data on peaq’s instance of the Gaia-X data marketplace. Brainstem users will also be able to earn extra rewards from peaq’s mechanism redistributing a fraction of the network fees between connected device owners.

Advertisement

The Gaia-X market integration will connect the Brainstem DePIN with the EU-backed project bringing top enterprises, research institutions, and Web3 startups together. Gaia-X is working toward ensuring Europe’s digital sovereignty and moving the tech space toward more transparency and privacy. As part of moveID, a Bosch-led project in the Gaia-X 4 Future Mobility family, peaq is co-creating the standards and infrastructure for connected mobility of tomorrow.

“Health and Fitness trackers are capable of collecting troves of accurate, objective data that can help inform healthcare and wellness professionals and researchers, but this shouldn’t come at the expense of privacy,” says Brainstem’s co-founder Max Campbell. “We are changing the paradigm by providing a tool that empowers individuals and gives them full control and ownership over their data. peaq is a perfect home for our project thanks to its DePIN focus and device-centric features and economics that will enable us to build and scale fast.”

“The AI revolution has a lot in store for health and wellness, but it needs quality and privacy-compliant data for that,” says Till Wendler, co-founder of peaq. “Brainstems solves this puzzle by leveraging the Web3 stack. We are excited to see it join the peaq ecosystem and are confident it will bring a lot of value to the community.”