Blockchain
Brainstem brings Web3 fitness trackers to the Economy of Things on peaq
peaq, the Web3 network powering the Economy of Things, announces the expansion of its ecosystem as Brainstem Digital Health joins in to decentralize health data distribution. Brainstem is a scalable decentralized platform for collecting health data from wearable devices. Integration with peaq will see its devices outfitted with self-sovereign peaq IDs, which will be used to sign the data for authentication. Brainstem will also enable the community to monetize their health data on peaq’s instance of the Gaia-X data marketplace. Health wearables will make up a decentralized physical infrastructure network (DePIN) for gathering privacy-first health data on peaq.
The fitness and health tracker market is growing rapidly and will soar to $187.2 billion by 2032, according to Market.us. Health data collected on wearable devices is becoming increasingly valuable as AI rapidly transforms the healthcare landscape. However, legacy technological solutions and approaches represent a challenge to the sector. The Web2 healthtech industry has already produced such stories as hackers getting access to users’ GPS data and a fitness app revealing the locations of US military bases. Web3 privacy preservation will be a critical component that safeguards against risky Web2 data collection practices.
Brainstem is working to bring Web3 data handling to the health and fitness tracker market using the DePIN model, which crowdsources real-world hardware through token incentives. Its wearables will facilitate the collection of heart rate, heart rate variability, pulse oximetry, movement, blood pressure, and ultimately a range of other health metrics. Brainstems users who opt to share their anonymized data will earn rewards in crypto while providing researchers focusing on wellbeing with valuable data. This ecosystem will work as a global DePIN for collecting and monetizing privacy-first health data.
The integration with peaq will enable Brainstem to achieve this by leveraging peaq’s machine-oriented Web3 tools and functions. As a first step, Brainstem will link its app with the peaq network’s testnet. It will also add support for wallets compatible with peaq and update the app’s interface to work with them. Brainstem will outfit all of the wearables in its DePIN with decentralized peaq IDs, which the devices will use to sign the data they collect. Finally, it will enable the community to share and monetize their data on peaq’s instance of the Gaia-X data marketplace. Brainstem users will also be able to earn extra rewards from peaq’s mechanism redistributing a fraction of the network fees between connected device owners.
The Gaia-X market integration will connect the Brainstem DePIN with the EU-backed project bringing top enterprises, research institutions, and Web3 startups together. Gaia-X is working toward ensuring Europe’s digital sovereignty and moving the tech space toward more transparency and privacy. As part of moveID, a Bosch-led project in the Gaia-X 4 Future Mobility family, peaq is co-creating the standards and infrastructure for connected mobility of tomorrow.
“Health and Fitness trackers are capable of collecting troves of accurate, objective data that can help inform healthcare and wellness professionals and researchers, but this shouldn’t come at the expense of privacy,” says Brainstem’s co-founder Max Campbell. “We are changing the paradigm by providing a tool that empowers individuals and gives them full control and ownership over their data. peaq is a perfect home for our project thanks to its DePIN focus and device-centric features and economics that will enable us to build and scale fast.”
“The AI revolution has a lot in store for health and wellness, but it needs quality and privacy-compliant data for that,” says Till Wendler, co-founder of peaq. “Brainstems solves this puzzle by leveraging the Web3 stack. We are excited to see it join the peaq ecosystem and are confident it will bring a lot of value to the community.”
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- Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. - Cardinal Health announces two strategic additions to its portfolio
Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash. - BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems. - Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
“I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands. - Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately. - PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
- Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
- Finaya Unveils Nationwide Homeownership Platform
From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient. - GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too. - GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics. - Most US shoppers are encountering generative AI while shopping without realizing it
A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.
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