Blockchain
CYCLING BRAND BECOMES LATEST ADDITION TO THE FITNESS METAVERSE AND ITS UPCOMING BLOCKCHAIN CYCLING FITNESS APP
OliveX Fitness Metaverse is again this month welcoming a new addition to its virtual fitness world in The Sandbox as it introduces the popular Stages Cycling brand to the metaverse, becoming one of the first cycling brands to partner with the blockchain business.
Having recently announced partnerships with Salsation and GO24 Fitness, OliveX Fitness Metaverse has continued its rapid expansion, bringing Stages Cycling on board ahead of the launch of the world’s first audio-based blockchain cycling game – Dustland Rider.
The deal with OliveX Fitness Metaverse will see Stages Cycling’s range of well-known smart bikes, power meters and indoor cycling classes to users within The Sandbox, as well as virtual avatars, apparel and branded NFTs, giving users the ultimate experience and thrill of cycling utilising OliveX’s move-to-earn fitness model.
Launched in 2010, Stages Cycling pioneered the technology and product to allow direct force power measurement for indoor cycling and with 50-plus years of design, manufacturing, and product experience spread out over the cycling and fitness industries within its organisation, Stages are a leading voice and presence in the cycling community.
With involvement and sponsorships across all facets of cycling, from road, track, mountain, gravity and indoor riders, Stages Cycling have previously been championed by the riders of the famous Team SKY road cycling team.
Stages Cycling’s VP of Global Marketing, Paddy Murray, said of the announcement: “We believe we have a fantastic opportunity for Stages Cycling to become an innovator and thought-leader in the cycling industry as we venture into new and burgeoning spaces such as cryptocurrency, NFTs and the metaverse. We have a great team that has built an incredibly strong foundation for us to grow from and we’re really excited to be able to showcase our products, brand and passion for cycling with users in the Fitness Metaverse.”
Andy Hall, Commercial Director at OliveX, was also thrilled by the addition of Stages, saying: “The team at Stages have been really impressive to us and the technology and data skills they have within the organisation are a great asset and an exciting avenue that we can explore to integrate into our emerging metaverse technology. They are a really recognisable brand with a fantastic community of riders and their passion for health, fitness and getting people active is perfect for what we’re trying to achieve within The Sandbox.”
“We will soon be undertaking work with their US-based team of cycling experts to bring this partnership to life and showcase the facets of their business which we both believe will encourage and motivate users to become more active and reach out for the dusty road bike in their sheds that they have forgotten about.”
Stages Cycling will be accompanied in the Fitness Metaverse by OliveX’s other acquisition within the fitness world such as TRIB3, GymAesthetics, PlayInnovation, GO24 Fitness, Salsation, TRAX, with more to come, bringing trademarked products and experiences to the platform to foster greater physical activity in the real-world.
Andy adds: “Our Fitness Metaverse portfolio is growing fast and Stages have added a strong, passionate and intelligent cycling addition to our platform, which I’m sure our already engaged community of fitness enthusiasts will thoroughly enjoy. With Stages inclusion to the Fitness Metaverse, we are constructing an immersive, fun and positive community of fitness organisations that will appeal to users of all ages, abilities and interests. We can’t wait to get started and begin working with them as soon as possible.”
OliveX and Stages Cycling will work together over the coming months to launch a version of the brand’s products and ambassadors in the metaverse, complete with the best cycling avatars available in The Sandbox, encouraging physical activity and driving revenue to the business.
OliveX and Stages Cycling will be working together to launch into the Fitness Metaverse later in 2022.
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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