Blockchain
CYCLING BRAND BECOMES LATEST ADDITION TO THE FITNESS METAVERSE AND ITS UPCOMING BLOCKCHAIN CYCLING FITNESS APP
OliveX Fitness Metaverse is again this month welcoming a new addition to its virtual fitness world in The Sandbox as it introduces the popular Stages Cycling brand to the metaverse, becoming one of the first cycling brands to partner with the blockchain business.
Having recently announced partnerships with Salsation and GO24 Fitness, OliveX Fitness Metaverse has continued its rapid expansion, bringing Stages Cycling on board ahead of the launch of the world’s first audio-based blockchain cycling game – Dustland Rider.
The deal with OliveX Fitness Metaverse will see Stages Cycling’s range of well-known smart bikes, power meters and indoor cycling classes to users within The Sandbox, as well as virtual avatars, apparel and branded NFTs, giving users the ultimate experience and thrill of cycling utilising OliveX’s move-to-earn fitness model.
Launched in 2010, Stages Cycling pioneered the technology and product to allow direct force power measurement for indoor cycling and with 50-plus years of design, manufacturing, and product experience spread out over the cycling and fitness industries within its organisation, Stages are a leading voice and presence in the cycling community.
With involvement and sponsorships across all facets of cycling, from road, track, mountain, gravity and indoor riders, Stages Cycling have previously been championed by the riders of the famous Team SKY road cycling team.
Stages Cycling’s VP of Global Marketing, Paddy Murray, said of the announcement: “We believe we have a fantastic opportunity for Stages Cycling to become an innovator and thought-leader in the cycling industry as we venture into new and burgeoning spaces such as cryptocurrency, NFTs and the metaverse. We have a great team that has built an incredibly strong foundation for us to grow from and we’re really excited to be able to showcase our products, brand and passion for cycling with users in the Fitness Metaverse.”
Andy Hall, Commercial Director at OliveX, was also thrilled by the addition of Stages, saying: “The team at Stages have been really impressive to us and the technology and data skills they have within the organisation are a great asset and an exciting avenue that we can explore to integrate into our emerging metaverse technology. They are a really recognisable brand with a fantastic community of riders and their passion for health, fitness and getting people active is perfect for what we’re trying to achieve within The Sandbox.”
“We will soon be undertaking work with their US-based team of cycling experts to bring this partnership to life and showcase the facets of their business which we both believe will encourage and motivate users to become more active and reach out for the dusty road bike in their sheds that they have forgotten about.”
Stages Cycling will be accompanied in the Fitness Metaverse by OliveX’s other acquisition within the fitness world such as TRIB3, GymAesthetics, PlayInnovation, GO24 Fitness, Salsation, TRAX, with more to come, bringing trademarked products and experiences to the platform to foster greater physical activity in the real-world.
Andy adds: “Our Fitness Metaverse portfolio is growing fast and Stages have added a strong, passionate and intelligent cycling addition to our platform, which I’m sure our already engaged community of fitness enthusiasts will thoroughly enjoy. With Stages inclusion to the Fitness Metaverse, we are constructing an immersive, fun and positive community of fitness organisations that will appeal to users of all ages, abilities and interests. We can’t wait to get started and begin working with them as soon as possible.”
OliveX and Stages Cycling will work together over the coming months to launch a version of the brand’s products and ambassadors in the metaverse, complete with the best cycling avatars available in The Sandbox, encouraging physical activity and driving revenue to the business.
OliveX and Stages Cycling will be working together to launch into the Fitness Metaverse later in 2022.
Blockchain
Blocks & Headlines: Today in Blockchain (BRICS, Hungri Games, Nano Labs, MetaHorse Unity)
Building Customer Trust in AI with Blockchain
Blockchain is emerging as a critical tool in addressing the trust deficit in artificial intelligence. By leveraging decentralized ledgers, companies can provide transparent data provenance, ensuring that AI algorithms operate ethically and without bias. This integration allows customers to verify the origins of data used in AI models, fostering greater confidence.
Businesses deploying blockchain for AI governance must prioritize simplicity and accessibility in their implementations. While the technology’s potential is immense, it is essential to communicate its benefits in a manner that resonates with non-technical stakeholders.
Source: Harvard Business Review
Blockchain at a Crossroads: Balancing Promise and Peril
As blockchain technology matures, it finds itself at a crossroads. On one side, the promise of decentralization continues to captivate industries, offering solutions for supply chain management, finance, and digital identity. On the other, challenges such as regulatory scrutiny, scalability issues, and energy consumption threaten to impede its growth.
The path forward will require a concerted effort from developers, regulators, and industry leaders. Collaborative frameworks that address these challenges while preserving blockchain’s core principles of decentralization and transparency are key to ensuring its sustained relevance.
Source: Cointelegraph
BRICS vs. USD: Blockchain’s Role in Economic Shifts
The BRICS nations (Brazil, Russia, India, China, and South Africa) are exploring blockchain-based solutions to reduce their reliance on the US dollar in international trade. By adopting decentralized technologies, these nations aim to foster economic independence and promote stability in the face of geopolitical tensions.
This initiative exemplifies blockchain’s potential to redefine global financial systems. However, its success hinges on addressing interoperability issues and fostering international collaboration. The evolution of blockchain-based trade networks could mark the beginning of a new era in economic diplomacy.
Source: CoinGeek
Hungri Games Expands MetaHorse Unity to Base Blockchain
Hungri Games has announced the expansion of its MetaHorse Unity project to the Base blockchain, aiming to enhance the gaming experience with improved scalability and lower transaction costs. This move aligns with the growing trend of integrating blockchain into gaming to create transparent and secure ecosystems.
By adopting Base, a layer-2 blockchain, MetaHorse Unity seeks to offer players a seamless and cost-effective gaming experience. The partnership highlights the potential of blockchain to transform the gaming industry, enabling innovative monetization models and fostering player engagement.
Source: CoinTrust
Nano Labs Purchases Trump Tokens to Celebrate Presidency
Nano Labs commemorated former President Donald Trump’s legacy with the acquisition of 47 Trump Tokens. This symbolic gesture underscores the intersection of blockchain technology and cultural milestones, showcasing how tokens can represent historical and social narratives.
The purchase also highlights the increasing role of blockchain in creating unique, tradable assets that capture moments in time. As tokenization continues to gain traction, it is redefining how value and significance are assigned in the digital age.
Source: PRNewswire
Final Thoughts: Blockchain’s Expanding Horizons
This week’s developments highlight the diverse applications of blockchain technology, from fostering trust in AI to reshaping global economic systems. As the industry navigates challenges and opportunities, collaboration and innovation will be crucial in unlocking blockchain’s full potential.
While hurdles such as scalability and regulation persist, the technology’s ability to drive transparency, security, and inclusivity remains unparalleled. The coming years will undoubtedly see blockchain continue to evolve, solidifying its role as a transformative force across sectors.
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Blockchain
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