PHILIPP PLEIN is participating in Metaverse Fashion Week by hosting a fashion show in Decentraland, in collaboration with 3D artist Antoni Tudisco and NFT Auction House Portion.

From March 24-27, Decentraland, a decentralized Ethereum-based metaverse, will host a series of events dedicated entirely to digital fashion, all within the luxury fashion district. There will be four days of full digital immersion with a vast program of shoppable shows and collections: including pop-up shops, events, concerts and after parties.

Phillipp Plein is no stranger to the Metaverse and NFT spaces. The brand made a $1.4M USD acquisition of a prime metaverse district covering 65 Decentraland parcels in order to develop Plein Plaza, a 120-meter-high virtual skyscraper. The first establishment in the building is the Philipp Plein founded Museum of NFT Arts (M.O.N.A.), designed as an open forum for the development of digital art, aimed at encouraging and showcasing both established and emerging NFT artists. The Philipp Plein “Lil Monster$ Gang” NFT drop took place on NFT Auction House, Portion, and resulted in over 4,000 sales. The collection was designed by the 2022 established art duo “Crypto King$,” a pseudonym for the collaboration between Philipp Plein and world-renowned 3D artist Antoni Tudisco.

Now Philipp Plein will mark Metaverse Fashion Week by launching the first-ever fashion collection developed in the Metaverse with 8 outfits, aka “wearables” within Decentraland.  The wearable collection is exclusive and limited between 10 to 100 shoppable pieces that the avatars can buy directly in Decentraland or on plein.com.

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These wearables are purely digital one-of-a-kind creations from the minds of Philipp Plein and Crypto King$. They were created specifically for Philipp Plein’s first metaverse fashion show with extraordinary attention to detail, each piece coming with its own unique identity.

The show will take place on March 24th, 2022 at 8:30 pm CET. After the show, Philipp Plein will host an after party with a special DJ set.