Blockchain
LEADING HONG KONG FITNESS AND GYM BRAND BECOMES LATEST ENTRANT INTO THE FITNESS METAVERSE BRINGING INNOVATIVE GROUP CLASSES TO THE SANDBOX
OliveX Fitness Metaverse welcomes the latest entrant to the upcoming and innovative digital fitness world as Hong Kong-based gym and fitness brand, GO24 Fitness, continues its impressive growth by becoming the first gym brand represented in the fitness metaverse outside of Europe.
The game-changing deal with OliveX Fitness Metaverse will see GO24’s innovative fitness offering replicated in the metaverse, allowing users within The Sandbox to experience exceptional fitness experiences digitally, including its popular “BURN24” total body, high-intensity workout and other group classes.
GO24 Fitness has been disrupting the Hong Kong fitness facility model since its inception in 2018, with their unique model that blends high-end fitness experiences and service, in convenient neighbourhood locations at an affordable price. With 24/7 opening times and multiple locations, GO24 ensures that fitness is accessible to individuals of all abilities and lifestyles.
GO24 Fitness Co-Founder, Martin Barr, said of the new partnership: “This is a fantastic opportunity for us to take GO24 to the masses and encourage more people to become more active. We have been growing year-on-year since we opened in 2018 and we now provide a leading service for our customers in Hong Kong.” Trudy Chan, fellow GO24 Fitness Co-Founder adds: “Our values focus on quality, accessibility and innovation which is why we’re looking forward to making fitness and health even more accessible by replicating our unique offering in the Fitness Metaverse.”
Andy Hall, Chief Operating Officer at OliveX, welcomed the introduction of GO24 to the metaverse, saying: “We have been really impressed with the work that GO24 have been doing to make local communities more active and become healthier. Martin and Trudy have created a recognisable brand with a great purpose and their vision and forward thinking aligns well with the work that we are doing at OliveX.
“We are working with their team over in Hong Kong to help make this partnership a reality and bring a to scale, immersive replica of one of their gyms to the Fitness Metaverse later this year. We are delighted to welcome them to join our community of impressive partners to continue driving the web3.0 momentum.”
The agreement with GO24 for OliveX comes after the metaverse experts have already signed five brands – boutique fitness studio brand TRIB3, German fitness apparel brand Gym Aesthetics, UK playground innovators PlayInnovation, metaverse entertainment company TRAX, and dancing fitness company Salsation – to bring trademarked products into the metaverse in the form of digital experiences and NFTs via the Sandbox marketplace.
Andy adds: “We’re now building an impressive and engaged community of partners at OliveX to make our Fitness Metaverse portfolio attractive to users. Not only are we providing a revenue stream for our partners and ensuring they get a ROI, but motivating more people across the world to get more active and instil healthier habits in their lives. Whether it’s jumping in a GO24 or TRIB3 gym, visiting a concert by TRAX, grabbing an NFT Gym Aesthetics warm up top, learning the salsa with Salsation, or playing a target game with PlayInnovation, we are constructing an immersive, fun and inclusive community that will appeal to users of all ages, abilities and interests. We can’t wait to see it all come together in The Sandbox soon.”
OliveX and GO24 will work together over the coming months to launch a version of the brand’s gyms in the metaverse, complete with avatars representative of their community and access to their forward-thinking group classes, helping to encourage physical activity and drive revenue to the business.
OliveX and GO24 Fitness will be working together to launch into the Fitness Metaverse in the summer of 2022.
Blockchain
Blocks & Headlines: Today in Blockchain (BRICS, Hungri Games, Nano Labs, MetaHorse Unity)
Building Customer Trust in AI with Blockchain
Blockchain is emerging as a critical tool in addressing the trust deficit in artificial intelligence. By leveraging decentralized ledgers, companies can provide transparent data provenance, ensuring that AI algorithms operate ethically and without bias. This integration allows customers to verify the origins of data used in AI models, fostering greater confidence.
Businesses deploying blockchain for AI governance must prioritize simplicity and accessibility in their implementations. While the technology’s potential is immense, it is essential to communicate its benefits in a manner that resonates with non-technical stakeholders.
Source: Harvard Business Review
Blockchain at a Crossroads: Balancing Promise and Peril
As blockchain technology matures, it finds itself at a crossroads. On one side, the promise of decentralization continues to captivate industries, offering solutions for supply chain management, finance, and digital identity. On the other, challenges such as regulatory scrutiny, scalability issues, and energy consumption threaten to impede its growth.
The path forward will require a concerted effort from developers, regulators, and industry leaders. Collaborative frameworks that address these challenges while preserving blockchain’s core principles of decentralization and transparency are key to ensuring its sustained relevance.
Source: Cointelegraph
BRICS vs. USD: Blockchain’s Role in Economic Shifts
The BRICS nations (Brazil, Russia, India, China, and South Africa) are exploring blockchain-based solutions to reduce their reliance on the US dollar in international trade. By adopting decentralized technologies, these nations aim to foster economic independence and promote stability in the face of geopolitical tensions.
This initiative exemplifies blockchain’s potential to redefine global financial systems. However, its success hinges on addressing interoperability issues and fostering international collaboration. The evolution of blockchain-based trade networks could mark the beginning of a new era in economic diplomacy.
Source: CoinGeek
Hungri Games Expands MetaHorse Unity to Base Blockchain
Hungri Games has announced the expansion of its MetaHorse Unity project to the Base blockchain, aiming to enhance the gaming experience with improved scalability and lower transaction costs. This move aligns with the growing trend of integrating blockchain into gaming to create transparent and secure ecosystems.
By adopting Base, a layer-2 blockchain, MetaHorse Unity seeks to offer players a seamless and cost-effective gaming experience. The partnership highlights the potential of blockchain to transform the gaming industry, enabling innovative monetization models and fostering player engagement.
Source: CoinTrust
Nano Labs Purchases Trump Tokens to Celebrate Presidency
Nano Labs commemorated former President Donald Trump’s legacy with the acquisition of 47 Trump Tokens. This symbolic gesture underscores the intersection of blockchain technology and cultural milestones, showcasing how tokens can represent historical and social narratives.
The purchase also highlights the increasing role of blockchain in creating unique, tradable assets that capture moments in time. As tokenization continues to gain traction, it is redefining how value and significance are assigned in the digital age.
Source: PRNewswire
Final Thoughts: Blockchain’s Expanding Horizons
This week’s developments highlight the diverse applications of blockchain technology, from fostering trust in AI to reshaping global economic systems. As the industry navigates challenges and opportunities, collaboration and innovation will be crucial in unlocking blockchain’s full potential.
While hurdles such as scalability and regulation persist, the technology’s ability to drive transparency, security, and inclusivity remains unparalleled. The coming years will undoubtedly see blockchain continue to evolve, solidifying its role as a transformative force across sectors.
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Blockchain
CoreNest Capital Announces Strategic Investments in SpaceX, CTGT, Open Clinic, Asha Health, CollectWise, Curo, Hybrd, and Study Dojo
OpenAI, xAI, SpaceX, Weave Robotics, Blaze Payments, Domu AI, Phonely AI, Andromeda Surgical, Texture Capital, Artisan AI, Piramidal,Avatar Medical, OpenCall, Fleak AI, Algorized, itsElectric, Dili, CTGT, Open Clinic, Asha Health, CollectWise, Curo, Hybrd, Study Dojo, Sologenic, Coreum, Pulsara
Blockchain
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