B2Digital Incorporated (the “Company” or “B2Digital”) (OTCMKTS:BTDG), the premier development league for mixed martial arts (“MMA”), is excited to announce that the B2 Fighting Series (“B2FS”) is heading into Decentraland for its first-ever live MMA event hosted in the metaverse.

What: B2 Fighting Series 153, Amateur and Professional LIVE MMA

Where (IRL): Dothan City Civic Center in Dothan, Alabama

Where (Virtual): The Aquarium Casino, Vegas City District, Decentraland (-140, 127)

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When: Saturday, March 26. Doors open at 6 pm ET. PPV Broadcast starts at 7 pm ET.

Physical seats have nearly sold out for live attendance in Dothan, but tickets can still be purchased at the door. Interested fans will also be able to stream it live on Pay-Per-View here, or enjoy it live over the B2 Fighting Series apps on Amazon Fire TV or Apple TV. Virtual attendance is unlimited at The Aquarium Casino (theaquariumcasino.com).

In addition, because the event is taking place at a casino in the metaverse, fans attending virtually will be able to engage in live “free play” casino gaming activities.

B2 matchmaker Brandon ‘Hardrock’ Higdon stated, “The B2FS 153 fight card presents a number of fascinating matchups that should set the stage for explosive action on Saturday night for live, PPV, and metaverse crowds alike. The Main Event will feature PFL veteran fighter Nathan “Nasty” Williams in search of his 14th pro win as he squares off against Bellator warrior Chuka “The Lion King” Willis, who is looking for pro victory number 11.”

“Fans should also watch out for undefeated David Clark in a tough matchup against Olympian Trevor Jacob, and Tim Hester making his long-awaited pro debut versus an always game Rae Thomas,” continued Higdon. “We will also see several intriguing amateur matchups, including the B2FS Flyweight title bout between current champ Sam Thompson (4-2-0) and #1 contender Stephen “Big Dreamin” Owens (8-1-0). From top to bottom, this card is stacked.”

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B2FS 153 is being hosted and promoted in the metaverse in partnership with Metaskins Studios (“Metaskins”). In addition to driving access to a massive untapped audience of digitally native fans through its Decentraland networks and metaverse-centered promotional strategies, Metaskins has also created a line of custom digital accessories associated with the B2 Fighting Series brand (“NFT Wearables”) to help promote the brand in the metaverse and generate new scalable revenue streams.

The first B2 NFT wearable – to be introduced this Saturday – will be a digital “B2 Fighter” avatar body design available for both male and female avatars. The highly differentiated B2 Fighter avatar body will carry the B2 logo on the front and Aquarium Casino branding on the back to advertise the partnership between B2 Digital and The Aquarium Casino.

The B2 Fighter full-body wearable NFT will be sold for 6 MANA (approximately USD $15) and will be available at multiple locations, including inside The Aquarium Casino, at the official Metaskins store (38, -2), and at the Decentraland marketplace.

“We have a spectacular fight card lined up to kick off our metaverse strategy, with live virtual event coverage, NFT collectibles, and live gambling,” noted Greg P. Bell, CEO and Founder of B2 Digital. “The fighters know what’s at stake. This is a bigger stage, and a riveting highlight moment will carry the potential to be immortalized as a viral NFT clip that could also mean a quicker route to UFC attention. In concert with Metaskins promotional work and facilitation, we look forward to a fireworks show on Saturday that will stretch all the way from Dothan to Vegas City.”

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