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Zilliqa emerges as the blockchain of choice for the largest esports brands

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Zilliqa (https://www.zilliqa.com/), a high-performance, high-security, and low fee layer-1 blockchain protocol has recently onboarded three new esports and gaming partners – Indonesian-based RRQSpain-based MAD Lions, and Sweden’s Ninjas in Pyjamas. Zilliqa is quickly emerging as the blockchain-of-choice for the esports industry, which is expected to reach a global valuation of about $1.8 billion by 2022.

As their official blockchain partner, Zilliqa will be working closely with these entities to unlock and implement Web3-powered solutions – including tokenisation, NFTs and metaverse activations. Zilliqa will power tokens and create new environments that give esports fans easy access to play-to-earn games, promotional incentives, launch events, digital assets, autographs, viewing parties, giveaways, and more.

“Being associated with the top, most-watched esports entities in the world is an honour. With millions of followers worldwide and a passionate fan culture, the creation of borderless gaming communities is inevitable. Thanks to AR and VR-powered technology, we’ve created possibilities for gamers, influencers and fans to engage, earn and entertain as crypto and gaming join forces,” says Dr. Ben Livshits, CEO, Zilliqa. “This is not just a strategy but an exciting move for us. Why? Because it is a solid use case that clearly shows adoption is accelerating, and that blockchain is moving from the fringes of traditional finance to the centre of our lives.”

Fans can expect to see Zilliqa branding on team jerseys, content creator hoodies, and integrated marketing campaigns. Zilliqa’s upcoming creator-focused NFT marketplace and Web3 and XR-powered Metapolis will add further experiential layers creating new types of fan engagement opportunities.

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Committed to building products for the esports and gaming sector, Zilliqa has appointed a new Head of Sports and Gaming, Tom Fleetham. Tom comes to the blockchain world from Fortune-500 tech giant IBM, where he was Sports and Entertainment Lead, and will help Zilliqa scale up such partnerships in the next phase of its growth.

“Our esports partners provide us with access to huge audiences of highly engaged, tech-savvy fans. We’re excited by the prospect of building web3 experiences for these fans, and enable new ways to engage with and support the players and teams they’re passionate about,” says Tom Fleetham, Head of Gaming and Sports, Zilliqa. “I firmly believe that gaming will be the sector that drives the next exponential growth in blockchain users. These types of partnerships can accelerate that adoption.”

Each of these partnerships brings a large and loyal following with an estimated combined social following of 11.8 million followers across the brands-owned channels and amassed over 100 million hours watched in 2021. MAD Lions, owned by Overactive Media, regularly work with two of the biggest Youtube stars in the world, Willyrex and Vegetta777, who have a combined total of 110 million followers. Some of the top gamers working with Ninja in Pyjamas, DEV1CE, Muzi, Ollelito, will engage millions of fans and help integrate blockchain technology into the mainstream market.

“There’s no better way to reach today’s generation of fans than at the intersection of gaming, music, sports, and lifestyle; much of which is happening in a digital space,” says Jorge Schnura, Vice-President, Strategy at OverActive Media. “Our recently announced partnership with Zilliqa is a key step towards unlocking a new dimension of entertainment and accessing untapped audiences in the metaverse. Their technical expertise combined with their commitment to sustainability gave us the confidence to collaborate over a multi-year term.”

Zilliqa’s blockchain protocol helps people connect, engage, and transact in the digital world. Its sharding protocol, combined with its secure-by-design language, Scilla is able to process high-volume transactions rapidly. Zilliqa recently implemented an eco-friendly token standard (ZRC6) to uplift the quality of NFTs and digital assets being created at affordable costs.

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Blockchain

Legal Luminary Sarah Brennan Champions Pioneering Crypto Regulation Approaches

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Sarah Brennan, an accomplished figure in corporate and securities law, serves as General Counsel at Delphi Ventures, focusing on investments in the Web3 space. With over 14 years of experience in securities law and a deep involvement in digital assets since 2017, Brennan also co-leads LeXpunK, a collective dedicated to establishing legal frameworks for decentralized digital communities.

In a candid interview with a prominent cryptocurrency news outlet, Brennan discussed various critical topics. She addressed the emergence of crypto super PACs, funded significantly by major firms like Ripple and Circle, to counter strict SEC regulations. Brennan viewed the SAB 121 bill, backed by the US administration, as potentially isolating the crypto community from broader financial integration.

While acknowledging the influence of centralized entities in advocating for crypto interests, Brennan cautioned against replicating traditional financial hierarchies within the crypto sphere, which contradicts its revolutionary ethos. She expressed concerns about monopolistic scenarios that could dominate the crypto landscape, exerting excessive control over essential industry components and traditional financial operations.

Regarding regulatory challenges, Brennan advocated for tailored regulations to manage systemic risks posed by large centralized crypto institutions. She criticized the current regulatory opacity and inconsistency, which she believes have fostered suboptimal business practices. Through LeXpunK, Brennan endeavors to pioneer experimental legal structures that could redefine regulatory compliance for token issuances, though reception from policymakers has been lukewarm.

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Looking ahead, Brennan emphasizes the need for proactive regulatory approaches using antitrust measures to prevent crypto monopolies, promote decentralization, and target bad actors. However, she highlighted the persistent communication gap between crypto-literate legal advocates and hesitant regulators as a significant obstacle.

Brennan continues to drive forward her mission through new advocacy platforms aimed at shaping the future of cryptographic regulation, navigating complexities to ensure balanced and effective regulatory frameworks in the evolving crypto landscape.

Source: shakirabrasil.info

The post Legal Luminary Sarah Brennan Champions Pioneering Crypto Regulation Approaches appeared first on HIPTHER Alerts.

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Italy Ramps Up Crypto Oversight in Line with MiCA

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Italy is preparing to strengthen its oversight of cryptocurrency markets to align with the European Union’s Markets in Crypto-Assets (MiCA) regulatory framework. This initiative, initially enacted in 2022, aims to impose stricter monitoring of digital asset markets, particularly targeting insider trading and market manipulation. Under the new decree, fines ranging from 5,000 to 5 million euros ($5,400 to $5.4 million) will be imposed based on the severity of violations, reinforcing compliance and market integrity.

For blockchain firms and decentralized finance (DeFi) protocols, MiCA presents significant challenges. These entities must decide between fully decentralizing their networks or complying with MiCA’s Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations. Fully decentralized networks are exempt from reporting requirements but risk non-compliance if they employ foundations or intermediaries moderating communities.

Centralized exchanges like Binance are adapting to MiCA by categorizing stablecoins as authorized or unauthorized, aligning with regulatory requirements without delisting these assets from spot markets. Uphold has similarly adjusted by delisting certain stablecoins for compliance purposes.

Despite regulatory pressures, experts are optimistic about stablecoins’ future. Figures like Jeremy Allaire, CEO of Circle, predict stablecoins could represent 10% of the money supply within a decade. They anticipate widespread adoption driven by benefits such as financial inclusion, lower remittance costs, and seamless cross-border commerce via public blockchains.

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This regulatory framework underscores the transformative potential of stablecoins and blockchain technology within the global financial system.

Source: coinfomania.com

The post Italy Ramps Up Crypto Oversight in Line with MiCA appeared first on HIPTHER Alerts.

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1inch Network Teams Up with Blockaid for Shield API

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1inch Network has collaborated with Blockaid to introduce the 1inch Shield API, a pioneering advancement in Web3 security. This collaboration aims to enhance user protection within decentralized finance (DeFi) by bolstering defenses against fraudulent tokens. Blockaid, renowned for its expertise in Web3 security solutions, utilizes advanced data analytics and machine learning to swiftly identify and flag scam tokens, safeguarding users from potential financial risks.

The 1inch Shield API also addresses compliance with Anti-Money Laundering (AML) regulations through continuous screenings of blockchain addresses. Powered by TRM Labs, this feature scrutinizes addresses for associations with sanctioned entities and illicit activities, preemptively restricting suspect addresses to prevent regulatory infractions.

Additionally, 1inch integrates Etherscan Pro’s blocklisting capabilities to proactively blacklist suspicious addresses, further fortifying its security measures.

This initiative marks a significant milestone in DeFi security, promising unparalleled levels of security and compliance. As 1inch continues to deploy this technology across its platform, it aims to provide developers and users with enhanced protection and confidence in navigating the Web3 landscape.

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Source: cryptotimes.io

The post 1inch Network Teams Up with Blockaid for Shield API appeared first on HIPTHER Alerts.

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