Blockchain
Zilliqa emerges as the blockchain of choice for the largest esports brands
Zilliqa (https://www.zilliqa.com/), a high-performance, high-security, and low fee layer-1 blockchain protocol has recently onboarded three new esports and gaming partners – Indonesian-based RRQ, Spain-based MAD Lions, and Sweden’s Ninjas in Pyjamas. Zilliqa is quickly emerging as the blockchain-of-choice for the esports industry, which is expected to reach a global valuation of about $1.8 billion by 2022.
As their official blockchain partner, Zilliqa will be working closely with these entities to unlock and implement Web3-powered solutions – including tokenisation, NFTs and metaverse activations. Zilliqa will power tokens and create new environments that give esports fans easy access to play-to-earn games, promotional incentives, launch events, digital assets, autographs, viewing parties, giveaways, and more.
“Being associated with the top, most-watched esports entities in the world is an honour. With millions of followers worldwide and a passionate fan culture, the creation of borderless gaming communities is inevitable. Thanks to AR and VR-powered technology, we’ve created possibilities for gamers, influencers and fans to engage, earn and entertain as crypto and gaming join forces,” says Dr. Ben Livshits, CEO, Zilliqa. “This is not just a strategy but an exciting move for us. Why? Because it is a solid use case that clearly shows adoption is accelerating, and that blockchain is moving from the fringes of traditional finance to the centre of our lives.”
Fans can expect to see Zilliqa branding on team jerseys, content creator hoodies, and integrated marketing campaigns. Zilliqa’s upcoming creator-focused NFT marketplace and Web3 and XR-powered Metapolis will add further experiential layers creating new types of fan engagement opportunities.
Committed to building products for the esports and gaming sector, Zilliqa has appointed a new Head of Sports and Gaming, Tom Fleetham. Tom comes to the blockchain world from Fortune-500 tech giant IBM, where he was Sports and Entertainment Lead, and will help Zilliqa scale up such partnerships in the next phase of its growth.
“Our esports partners provide us with access to huge audiences of highly engaged, tech-savvy fans. We’re excited by the prospect of building web3 experiences for these fans, and enable new ways to engage with and support the players and teams they’re passionate about,” says Tom Fleetham, Head of Gaming and Sports, Zilliqa. “I firmly believe that gaming will be the sector that drives the next exponential growth in blockchain users. These types of partnerships can accelerate that adoption.”
Each of these partnerships brings a large and loyal following with an estimated combined social following of 11.8 million followers across the brands-owned channels and amassed over 100 million hours watched in 2021. MAD Lions, owned by Overactive Media, regularly work with two of the biggest Youtube stars in the world, Willyrex and Vegetta777, who have a combined total of 110 million followers. Some of the top gamers working with Ninja in Pyjamas, DEV1CE, Muzi, Ollelito, will engage millions of fans and help integrate blockchain technology into the mainstream market.
“There’s no better way to reach today’s generation of fans than at the intersection of gaming, music, sports, and lifestyle; much of which is happening in a digital space,” says Jorge Schnura, Vice-President, Strategy at OverActive Media. “Our recently announced partnership with Zilliqa is a key step towards unlocking a new dimension of entertainment and accessing untapped audiences in the metaverse. Their technical expertise combined with their commitment to sustainability gave us the confidence to collaborate over a multi-year term.”
Zilliqa’s blockchain protocol helps people connect, engage, and transact in the digital world. Its sharding protocol, combined with its secure-by-design language, Scilla is able to process high-volume transactions rapidly. Zilliqa recently implemented an eco-friendly token standard (ZRC6) to uplift the quality of NFTs and digital assets being created at affordable costs.
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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