Enthusiast Gaming Holdings Inc. (NASDAQ: EGLX) (TSX: EGLX), (“Enthusiast Gaming”), an integrated gaming entertainment company, announced a multi-year partnership with Hut 8 Mining Corp. (NASDAQ: HUT) (TSX: HUT) (“Hut 8”), one of North America’s largest innovation-focused digital asset mining pioneers, supporting open and decentralized systems since 2018. The partnership marks the first time Hut 8 has come together with a gaming and esports organization, and Enthusiast Gaming’s first partnership with a digital asset miner.
As ambitious leaders at the intersection of gaming and digital asset mining, Enthusiast Gaming and Hut 8 will collaborate on new experiences and content within mobile and blockchain gaming, Web 3.0, NFTs, and cryptocurrency.
Gaming, specifically blockchain gaming, is forecast to grow at a compound annual growth rate of 14.5% through 2026, now that gamers are capable of and interested in owning their own digital assets.
To kick off the partnership, Enthusiast Gaming will release a significant update to its first-person shooter game EV.IO, featuring Hut 8 as a presenting sponsor. Hut 8 will also become a sponsor of Luminosity Gaming, the top esports organization on Twitch with a social following of more than 145 million globally.
The ongoing partnership will see Hut 8 content integrated across Enthusiast Gaming’s flywheel of communities, games, and experiences. Hut 8 is also positioned to provide critical infrastructure support by hosting Enthusiast Gaming in its data centres, which are connected to electrical grids powered by significant renewables and emissions-free resources.
“As we consider new opportunities in Web 3.0, the Metaverse, NFTs and cryptocurrency, we’re proud to join a partnership that will really deliver for our creators, communities and fans, and to kick things off with Hut 8 by bringing our flywheel of opportunities to them, through our latest launch from Addicting Games, and as a partner on Luminosity Gaming,” said Adrian Montgomery, CEO of Enthusiast Gaming. “With one of the highest inventories of self-mined Bitcoin of any publicly-traded company globally, Hut 8 has established itself as an innovative leader by bridging digital asset mining with the traditional data centre industry, and is now serving both traditional high-performance applications and applications in the gaming and blockchain space.”
“As a digital currency miner with data centre infrastructure, we’re ideally positioned to join forces with one of North America’s largest and fastest growing gaming entertainment companies and generate the unique benefits of this strategic partnership,” said Jaime Leverton, CEO of Hut 8. “We’re excited to host Enthusiast Gaming in our data centres and collaborate on new experiences and content that will connect us to their audience of 300 million Gen Z and Millennial viewers, the majority of whom are crypto-savvy.”