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EAST NFT announces ground-breaking partnerships in its quest to become Asia’s premier NFT platform

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EAST is a multichain NFT marketplace and ecosystem that prioritizes user experience and specializes in producing fan engagement opportunities. Headlining fashion NFTs on EAST NFT will be Sara Khan, an Indian model, who won the Miss Bhopal title in 2007. Prateik Jain, an Indian model, actor and the winner of Mister World India 2014 and Cindy Sirinya Bishop, a supermodel, actress & host of Asia’s Next Top Model.

The fashion industry is embracing NFTs and blockchain technology, as part of their ambition to improve product knowledge and enhance overall consumer experience. As fashion models, celebrities, artists exhibit their works as NFTs, a profound transition in the global fashion industry is imminent.

Cindy Sirinya Bishop’s NFT series will celebrate the modern woman to promote empowerment. It is based on her creative movement against gender-based violence ‘#DontTellMeHowToDress.’ Partial proceeds from the sales will go towards centres for survivors of sexual and domestic violence.

Sara Khan and Prateik Jain’s collections are due to be revealed later in the year.

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NFT art is revolutionary for visual and fine art artists alike to monetize their products. Digital artists have been breaking records since the rise of NFTs in 2021. ArtSmiley has over 1400 registered artists and is a multifaceted community creating an ambiance desired by art lovers. Their aim is to democratize NFT for true Art aficionados.

Sarosh Lodhi and Trikansh Sharma, two award-winning photographers, will also tokenize unique images for collectors soon.

Asian entertainment has significantly influenced the world’s pop culture. In collaboration with Klaytn blockchain, the ‘House of Y’ NFT campaign sees the publication of entertainment NFTs from popular LGBTQ movies and series. The collections include legendary titles such as TharnType 1 & 2, Don’t Say No, Second Chance The Series, and more, for which Thailand is famous. Over 100,000 NFTs will be available as iconic collectibles for fans worldwide.

EAST NFT is also tokenizing assets from International award winning film Bulletproof Anand. Alok Sharma’s short film resurrects the Bollywood gangster trope from the 1990s. The film, which stars Sanjai MishraAnshuman Jha, and Jaaved Jaaferi, is a one-of-a-kind tribute to Bruce Lee and Rajesh Khanna’s seminal film.

101 India, a subsidiary of Offbeet Media Group, has been a pioneering digital content brand, producing original tales from all genres. 101 India will tokenize high-class entertainment content on EAST NFT that spans the Indian continent.

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Thailand’s most reputable news outlet, Bangkok Post, will celebrate their 75th anniversary by releasing memorabilia NFTs. Rare photo archives containing countless award winning historical visuals will be purchasable on EAST NFT. Anyone can find, collect, and trade historical moments reported by the Bangkok Post’s journalists over generations, whether as photos, cartoons, or graphics.

Cinemaazi is a research center set up by the Indian Cinema Heritage Foundation to document the rich history and heritage of Indian cinema and its people. The Foundation houses an exquisite collection of Indian cinema memorabilia. For wider awareness about the Indian cinema heritage, Cinemaazi will tokenize a part of its collection on EAST NFT.

“Ultimately content is king and the adoption of NFTs in Asia has grown tremendously. Partnering with renowned content and their strong fanbases, the NFT collections are sure to resonate with the global community,” comments Chief Executive Officer, Sithi Srichawla.

EAST NFT is backed by two prominent conglomerates – Fico Corporation and Thoresen Thai Agencies (TTA). They have developed an optimized payment gateway that has made purchasing NFTs super simple, as collectors can pay using fiat money or cryptocurrency. Creators can list their products via auctions, direct sale, raffles, or mystery boxes and receive up to 10% royalty commission after each secondary sale.

“We strive to revolutionize the accessibility and application of blockchain technology and NFTs,” adds Sithi Srichawla.

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Blockchain

Blocks & Headlines: Today in Blockchain – April 23, 2025 – EDPB, Binance, MicroCloud, Nile Coin, TruaBroker

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Welcome to Blocks & Headlines, your daily op-ed–style briefing on the most significant developments in blockchain technology and the cryptocurrency industry. Today’s dispatch spotlights landmark privacy guidelines from the European Data Protection Board, Malaysia’s engagement with Binance’s founder to turbocharge digital finance, a groundbreaking blockchain reconstruction solution from MicroCloud Hologram, the impending launch of Nile Coin on Solana by Hyperscale Data’s subsidiary BitNile.com, and Trua’s AI-driven TruaBroker compliance platform. These stories underscore how regulation, infrastructure innovation, token launches, and compliance automation are shaping Web3’s next chapter.


1. EU’s Privacy Guardrails: EDPB Proposes Blockchain Data Access Guidelines

Source: Decrypt

The European Data Protection Board (EDPB) has published draft guidelines aimed at reconciling blockchain’s immutable architecture with GDPR’s privacy mandates. Key directives include avoiding on-chain storage of personal data when it conflicts with Data Protection by Design and by Default, conducting Data Protection Impact Assessments (DPIAs) for high-risk processing, and implementing organizational and technical measures to limit default data access to an “indefinite number of persons” Decrypt.

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Op-Ed Insight:These guidelines mark a pivotal moment. By mandating privacy-by-design and off-chain anchoring of sensitive information, the EDPB effectively pressures projects to adopt hybrid architectures—where on-chain transparency coexists with off-chain confidentiality. While defenders of pure decentralization decry potential censorship, privacy advocates hail these guardrails as essential to prevent authoritarian misuse of immutable ledgers. Ultimately, projects that bake data protection into their smart contracts and storage layers will secure both regulatory compliance and user trust.


2. Malaysia Taps Binance’s CZ for a Blockchain Finance Overhaul

Source: Bitcoin News

Malaysian Prime Minister Anwar Ibrahim has initiated high-level discussions with Changpeng Zhao (CZ), Binance’s founder and former CEO, to position Malaysia as Southeast Asia’s preeminent hub for tokenization and digital finance. The dialogue focuses on leveraging blockchain to modernize capital markets, streamline cross-border payments, and foster regulatory sandboxes that attract global Web3 startups Beamstart.

Op-Ed Insight: Engaging CZ signals Malaysia’s ambition to leapfrog legacy financial architectures by importing Binance’s exchange expertise and compliance playbooks. Yet success hinges on crafting balanced regulations that encourage innovation without compromising investor protection. If Malaysia can marry CZ’s technical insights with proactive oversight—such as clear licensing pathways for decentralized exchanges—it could catalyze a shift in regional capital flows from traditional finance hubs like Singapore to Kuala Lumpur.


3. MicroCloud Hologram’s VSS-Powered Blockchain Reconstruction Solution

Source: PR Newswire

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MicroCloud Hologram Inc. (NASDAQ: HOLO) unveiled an innovative blockchain reconstruction solution that employs Verifiable Secret Sharing (VSS) technology to split and distribute private key shares across distributed nodes. Four core components—VSS-based key sharding, redundant node storage, dynamic participant verification, and incentive-driven reward/penalty mechanisms—enable rapid, trustless restoration of blockchain data integrity following attacks or node failures PR Newswire.

Op-Ed Insight: As DeFi and on-chain finance proliferate, uninterrupted availability and data consistency have become paramount. MicroCloud’s VSS approach transforms reconstruction from a centralized recovery process into a decentralized protocol, minimizing reliance on any single custodian. This paradigm could redefine disaster-recovery benchmarks: imagine an exploited smart contract whose state is instantly rebuilt through pre-sharded secrets, preserving transactional continuity without manual key escrow.


4. BitNile.com to Launch Nile Coin on Solana Blockchain

Source: GlobeNewswire

Hyperscale Data, Inc. (NYSE American: GPUS) announced that its social gaming subsidiary BitNile.com will launch Nile Coin on Solana on May 1, 2025. Solana’s high throughput and low fees position it as an optimal platform for BitNile’s gaming ecosystems, where Nile Coin will fuel in-game economies, reward completions, and facilitate peer-to-peer transactions. Further details on tokenomics and utility are expected in the coming weeks GlobeNewswire.

Op-Ed Insight: While new token launches are ubiquitous, Nile Coin’s Solana-native design leverages one of the fastest blockchains for scalable micro-transactions—a critical requirement for social gaming. Success will depend on robust token utility, partnership integrations, and community incentives. If BitNile.com can embed Nile Coin across multiple entertainment verticals (e-sports, virtual concerts, NFTs), it could ignite a network-effect flywheel, bolstering both user engagement and on-chain liquidity.

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5. TruaBroker: Automating Compliance with AI-Powered Trust Credentials

Source: PR Newswire (via Benzinga)

Trua, a leader in digital trust credentials, launched TruaBroker™, a cloud-based platform that automates compliance for broker-dealers and Registered Investment Advisors. Built on Trua’s patented Continuous Evaluation engine, TruaBroker delivers real-time monitoring of FINRA, SEC, and NFA records; identity verification; and continuous credential checks—all without IT integration. Its AI algorithms flag licensing gaps, disciplinary histories, and civil actions, enabling firms to maintain audit readiness and mitigate risk proactively Benzinga.

Op-Ed Insight: In an era when on-chain transactions intersect with regulated financial activities, seamless compliance is non-negotiable. TruaBroker’s model—issuing reusable, verifiable digital credentials anchored by blockchain—offers a blueprint for how KYC/AML processes can evolve into dynamic, trustless workflows. As DeFi platforms eye tokenized securities and on-ramps, integrating similar continuous-evaluation mechanics could become a competitive differentiator, blending self-sovereign identity with regulatory assurance.


Conclusion
Today’s headlines illustrate blockchain’s multifaceted evolution: from regulatory frameworks enforcing privacy and consumer rights, to infrastructure innovations that ensure resilience; from national strategies enlisting industry titans to drive tokenization, to platform launches forging new digital economies; and from compliance automation transforming institutional trust to AI-powered credentialing.

As the space matures, successful projects will be those that:

  1. Embed privacy and compliance by design—aligning with GDPR and global regulations.

  2. Invest in self-healing architectures—leveraging cryptographic primitives like VSS.

  3. Cultivate vibrant token ecosystems—anchored on high-performance chains.

  4. Adopt continuous, AI-driven governance—bridging the gap between Web3 innovation and traditional financial oversight.

Stay tuned to Blocks & Headlines for incisive commentary and daily updates on the blockchain stories that shape tomorrow’s decentralized future.

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The post Blocks & Headlines: Today in Blockchain – April 23, 2025 – EDPB, Binance, MicroCloud, Nile Coin, TruaBroker appeared first on News, Events, Advertising Options.

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Blockchain

Kindcard, Inc. Launches Payments Marketplace

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Blockchain

Esposito Intellectual Enterprises (EIE) and Krown Technologies Announce Groundbreaking Partnership to Redefine Blockchain Innovation

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